Draft:Simple Modern
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|  |
| Company type | Private |
|---|---|
| Industry | Drinkware |
| Founded | 2015 |
| Founders | Mike Beckham, Bryan Porter, Micah Ames |
Key people | Mike Beckham (CEO) |
| Products | Tumblers, water bottles, lunch bags, totes |
Simple Modern is a privately held American company based in Moore, Oklahoma that designs and sells insulated drinkware and accessories. Founded in 2015, the company distributes its products through e-commerce platforms and national retailers. It has been featured in independent product reviews and retail news coverage.
History
[edit]Simple Modern was founded in 2015 by Mike Beckham, Bryan Porter and Micah Ames. The company began as a direct-to-consumer brand primarily through Amazon before expanding into physical retail.
In 2022, it opened a 175,000-square-foot manufacturing and distribution facility in southeast Oklahoma City. By 2024, the company had transitioned to an Employee Stock Ownership Plan (ESOP) and was reported to have exceeded $200 million in annual revenue, according to an interview with Beckham in the Tulsa World.[1]
Distribution
[edit]The company sells its products through its own website and Amazon. As of 2025, Simple Modern is also carried by major retailers including Target, Costco, Walgreens and Hobby Lobby.[1]
Licensing
[edit]Simple Modern holds licensing agreements with a wide range of entertainment and collegiate brands. Partners include more than 100 U.S. colleges and universities, as well as major entertainment companies such as Disney, Mattel, Universal Products & Experiences and Warner Bros. Discovery.[2][3][4]
Product reception
[edit]Simple Modern products have been reviewed by independent media outlets:
- The New York Times Wirecutter named the 24-ounce Classic Tumbler the "best tumbler overall".[5]
- CNET and NBC News Select featured Simple Modern tumblers in product roundups.[6][7]
- BuzzFeed, Cosmopolitan and Good Housekeeping included Simple Modern products in gift guides.[8][9]
The company’s extra-large beach tote bag was featured in USA Today and SFGATE during Amazon Prime Day promotions, with coverage noting its water resistance and capacity.[10]
Philanthropy
[edit]Simple Modern has made charitable contributions to public schools and nonprofit organizations:
- In 2023, it donated 14,500 reusable bottles to Oklahoma City Public Schools.[11]
- In 2024, Simple Modern funded a classroom wishlist at Soldier Creek Elementary in Midwest City through its “Stock Your School” program, providing bottles and a $500 grant. It also donated to 9 other schools across the nation.[12]
- In 2025, the Stock Your School campaign is also funding teacher wishlists and classroom needs across multiple states.[13]
- In 2025, the company launched the “Great Nurse Getaway,” a national campaign awarding a Caribbean cruise to a nurse, along with travel kits and tumblers for her entire unit.[14]
References
[edit]- ^ a b Gibson, Rae (June 30, 2024). "Simple Modern sees big growth, gives employees ownership stake". Tulsa World. Retrieved July 14, 2025.
- ^ "Simple Modern announces partnership with Mattel to launch Barbie and Hot Wheels collections". Licensing International. July 6, 2023. Retrieved July 14, 2025.
- ^ "Simple Modern and Warner Bros. Discovery Global Consumer Products renew and expand partnership". License Global. February 21, 2024. Retrieved July 14, 2025.
- ^ "How companies like Apothékary and Simple Modern navigate licensing deals". Modern Retail. August 10, 2023. Retrieved July 14, 2025.
- ^ "The Best Travel Mug". Wirecutter. February 21, 2025. Retrieved July 14, 2025.
- ^ "Best Travel Coffee Mugs". CNET. 3 April 2025. Retrieved July 14, 2025.
- ^ "Amazon Winter Sale". NBC News Select. 10 January 2025. Retrieved July 14, 2025.
- ^ "Fantastic Things To Treat Yourself To Before Prime Day". BuzzFeed. Retrieved July 14, 2025.
- ^ "38 Wonderful Winter Products". MSN. Retrieved July 14, 2025.
- ^ "Simple Modern Beach Bag Is a Standout Prime Day Deal". USA Today. Retrieved July 14, 2025.
- ^ "Simple Modern donates 14,500 reusable water bottles". KOKH FOX25. September 6, 2023. Retrieved July 14, 2025.
- ^ "The Porch Visits Midwest City School Receiving Free Reusable Water Bottles From Simple Modern". News 9. August 16, 2024. Retrieved July 14, 2025.
- ^ "Simple Modern launches national Stock Your School giveaway". AP News. Retrieved July 14, 2025.
- ^ "Eau Claire registered nurse wins cruise". WEAU. May 16, 2025. Retrieved July 14, 2025.