Draft:Gamezop
 | This article contains paid contributions. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. |
| Submission rejected on 26 December 2024 by Lemonaka (talk). This topic is not sufficiently notable for inclusion in Wikipedia. This submission is contrary to the purpose of Wikipedia. Rejected by Lemonaka 7 months ago. Last edited by Curb Safe Charmer 24 days ago. |  |
| Submission rejected on 16 December 2024 by CNMall41 (talk). This topic is not sufficiently notable for inclusion in Wikipedia. Rejected by CNMall41 7 months ago. | |
| Submission declined on 10 December 2024 by NegativeMP1 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by NegativeMP1 7 months ago. |  |
| Submission declined on 6 November 2024 by Jannatulbaqi (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of web content). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. Declined by Jannatulbaqi 9 months ago. | |
| Submission declined on 15 October 2024 by Raydann (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Raydann 9 months ago.
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Comment: Per previous. -Lemonaka 06:41, 26 December 2024 (UTC)
- Comment: References need to meet WP:ORGCRIT. A quick search outside of the draft found no references meeting this criteria. CNMall41 (talk) 19:43, 16 December 2024 (UTC)
- Comment: COI: the article's creator says so on their user page, and is also the creator of the company logo. Hoary (talk) 12:38, 6 November 2024 (UTC) The draft's creator has clarified matters. They're not the creator of the company logo; they're instead an employee of the company that created it and that is the subject of this article. -- Hoary (talk) 05:37, 7 November 2024 (UTC)
- Comment: Concur with the previous comment about WP:NCORP but also want to note that the article is littered with WP:CORPTRIV and business jargon that makes it very difficult to evaluate which of its 90 sources have anything in-depth to say about the company. Has a bit of a WP:COMMERCIAL tenor. ＶＲＸＣＥＳ (talk) 11:45, 6 October 2024 (UTC)
- Comment: I am dubious about the article's passing of WP:NCORP, I would appreciate it if you gave the best 3 sources you believe indicate it does. Many of them are just minor announcements. ᴢxᴄᴠʙɴᴍ (ᴛ) 17:59, 2 October 2024 (UTC)
| A major contributor to this article appears to have a close connection with its subject. (November 2024) |
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| Industry |
|
|---|---|
| Founded | 27 July, 2015 |
| Founder |
|
| Headquarters | New Delhi, India |
Number of employees | 75-150 |
| Parent | Advergame Technologies Private Limited |
| Website | gamezop.com |
Gamezop is a plug-and-play gaming platform that enabling apps and websites to integrate casual games directly, eliminating the need for users to download separate gaming apps. Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in New Delhi, India and reaches over 1 billion players through its 5,000+ global distribution partners.[1]
History
[edit]Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal. The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming. Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[1]
Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.
The platform gained early recognition through accelerator programs like GSF Accelerator, and in 2020, it secured ₹32 crore in Series A funding led by BITKRAFT Ventures, Velo Partners, and FJ Labs.[2] This investment bolstered Gamezop’s presence in over 70 countries.
Business Model
[edit]Gamezop licenses games from global HTML5 developers, aggregates them into its platform, and embeds these games into apps and websites. Partners, such as Amazon, Paytm, Samsung, and OYO, use the platform to enhance user engagement and generate additional advertising revenue. Gamezop generates revenue through advertisements and shares this revenue with its distribution partners.[2]
Market Positioning
[edit]Gamezop primarily targets casual gamers aged 10 to 25, capitalizing on India’s burgeoning mobile gaming market. The platform leverages the growing popularity of HTML5 games, differentiating itself through its offline capabilities and simplified user experience. [3] As of 2020, Gamezop boasts over 34 million monthly active users. While the platform faces global competition, it holds a niche position in India with limited direct competitors.[4]
International Expansion
[edit]In July 2025, Gamezop invested US $4 million to open a regional headquarters in Manama, Bahrain. The move was intended to integrate its HTML5 gaming platform into over 1,000 partner applications and generate approximately US $6 million in extra annual revenue.[5][6][7][8]
References
[edit]- ^ a b "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2025-06-27.
- ^ a b "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2025-06-27.
- ^ "How Casual Gaming Became Serious Business in India - BusinessToday". Business Today. 2022-08-02. Retrieved 2025-06-27.
- ^ "As viewers demand more games on OTTs, gaming firms see a chance to grow - BusinessToday". Business Today. 2022-01-25. Retrieved 2025-06-27.
- ^ Kawale, Ajinkya (2025-07-03). "Gamezop expands to Bahrain, targets $6 million additional revenue". Business Standard.
- ^ "Gamezop enters Middle East with $4 million investment, sets up Bahrain HQ". The Economic Times. 2025-07-03. ISSN 0013-0389. Retrieved 2025-07-08.
- ^ Muhammad, Isa (2025-07-04). "Gamezop commits $4m to expand in the Middle East with a new office in Bahrain". www.pocketgamer.biz. Retrieved 2025-07-08.
- ^ Haneef, Mahir (2025-07-04). "India-Bahrain digital bridge | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 2025-07-08.
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