Draft:Dixa (company)
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Dixa is a Danish software as a service company that develops customer service software. Founded in 2015 and headquartered in Copenhagen, Denmark, the company provides a platform that consolidates customer communications across multiple channels.[1]
| Company type | Private |
|---|---|
| Industry | Software as a Service (SaaS), Customer service |
| Founded | 2015[2] |
| Founders | Four co-founders |
| Headquarters | Copenhagen, Denmark |
| Products | Customer Service Platform |
Number of employees | ~290 (2022)[3] |
| Website | www |
History
[edit]Founding (2015–2018)
[edit]Dixa was founded in 2015 in Copenhagen, Denmark, by four individuals with backgrounds in customer service technology.[4] The company developed a platform aimed at consolidating customer service communications.[5] Dixa launched commercially in 2018.[6]
In 2018, Dixa received the EY Entrepreneur Of The Year award in the Start-up category in Denmark.[7]
Funding and Growth (2019–2021)
[edit]In February 2019, Dixa raised $14 million in Series A funding led by Project A Ventures, with participation from SEED Capital.[8]
In February 2020, the company closed a $36 million Series B round led by Notion Capital, with participation from Project A Ventures and SEED Capital.[9] By this stage, Dixa had expanded to around 120 employees across five international offices.[10]
In July 2021, Dixa announced a $105 million Series C led by General Atlantic, with participation from existing investors. The raise was among the largest Series C financings for a Danish SaaS company at the time.[11][12] According to Danish financial daily Børsen, the funding positioned Dixa to expand globally and even consider a potential U.S. IPO by 2025.[13]
By mid-2021, Dixa reported more than 200 employees worldwide and over 700 customers, including brands such as Epic Games, Wistia, and Rapha.[14]
Acquisitions and Expansion (2021–present)
[edit]In February 2021, Dixa acquired Elevio, a Melbourne-based knowledge management software company, for approximately $15 million.[15]
In March 2022, the company announced the acquisition of Berlin-based conversational AI startup Solvemate and Lyon-based analytics firm Miuros for a combined $43 million.[16][17] These acquisitions expanded Dixa’s product suite with AI-driven chatbots and advanced analytics while increasing its headcount by about one third to around 290 employees.[18]
Reception and Industry Recognition
[edit]Analyst firms and trade press have noted Dixa’s role in reshaping customer service technology. In 2021, Gartner listed Dixa as a notable vendor in its “Market Guide for Customer Service Platforms,” highlighting its omnichannel design.[19]
VentureBeat described Dixa as part of a new wave of European SaaS companies scaling globally, citing its rapid growth and ability to challenge incumbents like Salesforce Service Cloud and Zendesk.[20]
Danish outlets such as TechSavvy and Børsen have called Dixa “one of Denmark’s most ambitious SaaS ventures,” emphasizing its billion-kroner financing and global expansion ambitions.[21][22]
Funding History
[edit]| Round | Date | Amount | Lead Investor | Other Investors |
|---|---|---|---|---|
| Series A | February 2019 | $14 million | Project A Ventures | SEED Capital[23] |
| Series B | February 2020 | $36 million | Notion Capital | Project A Ventures, SEED Capital[24] |
| Series C | July 2021 | $105 million | General Atlantic | Notion Capital, Project A Ventures, SEED Capital[25] |
| Total Funding | Over $155 million | [26] |
Acquisitions
[edit]| Company | Date | Amount | Description |
|---|---|---|---|
| Elevio | February 2021 | $15 million | Australian knowledge management platform[27] |
| Solvemate | March 2022 | $43 million (combined) | Berlin-based conversational AI startup[28] |
| Miuros | March 2022 | Lyon-based analytics firm[29] |
Reception and Industry Recognition
[edit]Industry analysts and media have highlighted Dixa’s role in customer service technology. Gartner listed the company in its 2021 Market Guide for Customer Service Platforms.[30] Danish business daily Børsen described Dixa as one of Denmark’s most ambitious SaaS ventures, citing its billion-kroner financing and global expansion plans.[31]
- ^ Butcher, Mike (28 July 2021). "Customer engagement platform Dixa raises $105M Series C led by General Atlantic". TechCrunch. Retrieved 16 August 2025.
- ^ "Copenhagen-based Dixa raises €32.5 million to end bad customer service". EU-Startups. 4 February 2020. Retrieved 16 August 2025.
- ^ Moore, Sam (17 March 2022). "Dixa Leverages $43M Double Acquisition of Miuros and Solvemate". CMSWire. Retrieved 16 August 2025.
- ^ "Copenhagen-based Dixa raises €32.5 million to end bad customer service". EU-Startups. 4 February 2020. Retrieved 16 August 2025.
- ^ O'Hear, Steve (8 February 2019). "Dixa, the 'customer friendship' platform, raises $14M". TechCrunch. Retrieved 16 August 2025.
- ^ "Copenhagen-based Dixa raises €32.5 million to end bad customer service". EU-Startups. 4 February 2020. Retrieved 16 August 2025.
- ^ "EY Entrepreneur Of The Year 2018 – kategori- og regionsvindere" (in Danish). EY Denmark. Retrieved 16 August 2025.
- ^ O'Hear, Steve (8 February 2019). "Dixa, the 'customer friendship' platform, raises $14M". TechCrunch. Retrieved 16 August 2025.
- ^ O'Hear, Steve (4 February 2020). "Customer service startup Dixa raises $36M Series B". TechCrunch. Retrieved 16 August 2025.
- ^ O'Hear, Steve (4 February 2020). "Customer service startup Dixa raises $36M Series B". TechCrunch. Retrieved 16 August 2025.
- ^ Butcher, Mike (28 July 2021). "Customer engagement platform Dixa raises $105M Series C led by General Atlantic". TechCrunch. Retrieved 16 August 2025.
- ^ "Dixa henter 660 mio. kr. i serie C-finansiering". TechSavvy (in Danish). 29 July 2021. Retrieved 16 August 2025.
- ^ "Dixa rejser milliardbeløb – vil på børsen i USA". Børsen (in Danish). 29 July 2021. Retrieved 16 August 2025.
- ^ Lunden, Ingrid (28 July 2021). "Dixa nabs $105M to unify customer service channels". VentureBeat. Retrieved 16 August 2025.
- ^ O'Hear, Steve (17 February 2021). "Dixa acquires Elevio, the 'knowledge management' platform helping brands improve customer support". TechCrunch. Retrieved 16 August 2025.
- ^ Moore, Sam (17 March 2022). "Dixa Leverages $43M Double Acquisition of Miuros and Solvemate". CMSWire. Retrieved 16 August 2025.
- ^ "Dixa Acquires Miuros and Solvemate". CX Today. 15 March 2022. Retrieved 16 August 2025.
- ^ "Dixa Acquires Miuros and Solvemate". CX Today. 15 March 2022. Retrieved 16 August 2025.
- ^ "Gartner Market Guide for Customer Service Platforms". Gartner. 2021. Retrieved 16 August 2025.
- ^ Lunden, Ingrid (28 July 2021). "Dixa nabs $105M to unify customer service channels". VentureBeat. Retrieved 16 August 2025.
- ^ "Dixa henter 660 mio. kr. i serie C-finansiering". TechSavvy (in Danish). 29 July 2021. Retrieved 16 August 2025.
- ^ "Dixa rejser milliardbeløb – vil på børsen i USA". Børsen (in Danish). 29 July 2021. Retrieved 16 August 2025.
- ^ O'Hear, Steve (8 February 2019). "Dixa, the 'customer friendship' platform, raises $14M". TechCrunch. Retrieved 16 August 2025.
- ^ O'Hear, Steve (4 February 2020). "Customer service startup Dixa raises $36M Series B". TechCrunch. Retrieved 16 August 2025.
- ^ Butcher, Mike (28 July 2021). "Customer engagement platform Dixa raises $105M Series C led by General Atlantic". TechCrunch. Retrieved 16 August 2025.
- ^ "Dixa rejser milliardbeløb – vil på børsen i USA". Børsen (in Danish). 29 July 2021. Retrieved 16 August 2025.
- ^ O'Hear, Steve (17 February 2021). "Dixa acquires Elevio, the 'knowledge management' platform helping brands improve customer support". TechCrunch. Retrieved 16 August 2025.
- ^ Moore, Sam (17 March 2022). "Dixa Leverages $43M Double Acquisition of Miuros and Solvemate". CMSWire. Retrieved 16 August 2025.
- ^ "Dixa Acquires Miuros and Solvemate". CX Today. 15 March 2022. Retrieved 16 August 2025.
- ^ "Gartner Market Guide for Customer Service Platforms". Gartner. 2021. Retrieved 16 August 2025.
- ^ "Dixa rejser milliardbeløb – vil på børsen i USA". Børsen (in Danish). 29 July 2021. Retrieved 16 August 2025.