Talk:Freeletics

Request to update and expand the Freeletics article

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Requested edit (COI)

Hello! I am requesting edits to this article, as I have a conflict of interest (COI). I have disclosed my COI on my user page. I would like to propose an update to the article to provide more accurate and up-to-date information about Freeletics. The current article is missing some important details about the company’s history, products, and features. I am not editing the page directly due to my COI and will only provide neutral, sourced content. Below is the proposed updated draft, written in a neutral, encyclopedic tone, with inline citations from reliable, independent, and primary sources:

Freeletics GmbH is a German fitness technology and smartphone application company based in Munich, Germany. It is best known for its high-intensity bodyweight workouts, which began as a collection of training programs distributed in PDF format.^[1] The company later transitioned these programs into a mobile application, adding gym equipment, cardio machines, endurance running, and running intervals, alongside recovery and mobility sessions.^[2][3] The app is free to download and use, with the personalized workouts only available in a paid subscription plan.^[4] Freeletics is supported in 10 languages and available for download on both Android and iOS devices across over 200 countries worldwide.^[5]

Overview

Freeletics is a company that develops mobile fitness applications and technology designed to provide personalized workout and nutrition guidance.^[6] The app offers structured, personalized workout plans to help people achieve their various fitness goals. A key feature of the app is the “Freeletics Coach”, an AI-powered virtual personal trainer that guides users through their selected plans.^[7] In addition to guided workouts, the app allows users to track or manually log external activities, including running, walking, hiking, cycling, and rowing. Freeletics connects with other third-party fitness apps like Strava, Apple Watch, and Google Health to sync this data directly.^[8]

History

Freeletics was officially founded in March 2013 by Mehmet Yilmaz, Joshua Cornelius, and Andrej Matijczak, who met at the Center for Digital Technology and Management in Munich, Germany.^[9][10] The company’s initial offering consisted of a YouTube video, a newsletter, and three downloadable PDF workout guides.^[11] The first Freeletics community training sessions were held in Munich’s Maßmannpark in 2012.^[12] In the summer of 2015, Freeletics launched an online shop offering apparel and workout equipment.^[13][14] The product range later expanded to include nutritional supplements such as protein powder, co-branded items like CEP running compression socks, and enhancements to the Freeletics workout mat. In October 2017, Freeletics opened its first official outdoor fitness park, known as the Freeletics Training Ground, in Berlin’s Monbijoupark.^[15] In August 2018, Freeletics was acquired by a group of investors, including FitLab, Causeway Media Partners, Jazz Venture Partners, Courtside Ventures, Elysian Park Ventures, and Ward Ventures, for a reported high eight-figure amount.^[16][17] Later that year, in December 2018, the company completed a Series A funding round worth $45 million^[18][19] followed by a $25 million Series B round in September 2020.^[20] In November 2021, Freeletics announced the launch of “STÆDIUM”, a connected strength training platform designed for AI-supported, gamified workouts at home.^[21] It was later deprioritized and discontinued following market conditions and supply chain issues due to the COVID pandemic. In June 2025, Freeletics officially closed its online retail platform, Freeletics Essentials, which previously sold branded fitness apparel, equipment, and accessories.

Training styles and modalities

Freeletics first became known for its high-intensity interval training (HIIT) and bodyweight workout programs. These workouts emphasized strength and endurance training without the use of gym equipment. Typical exercises included calisthenics-style movements such as burpees, squats, lunges, sit-ups, push-ups, jumps, pull-ups, mountain climbers, jumping jacks, and sprints, often performed in a fixed sequence and timed. Individual sessions generally lasted no longer than 45 minutes.^[22] Over time, these routines evolved into structured workout plans known as “Training Journeys”. Each exercise plan spans six to twelve weeks and is designed to provide personalized, goal-oriented guidance, such as building muscle, losing weight, improving general fitness, or enhancing running performance.^[23][24][25] In 2018, Freeletics expanded its range of training modalities to include workouts using free weights, bodyweight exercises, or a combination of both. This update introduced training plans featuring dumbbells, kettlebells, and barbells, as well as hybrid athlete programs combining strength training and running.^[26] In 2025, Freeletics introduced a new strength-focused exercise program called the “Ultimate Strength” Training Journey. The 14-week workout plan integrates multiple training modalities, combining traditional weighted exercises using barbells, dumbbells, kettlebells, and gym machines with classic Freeletics bodyweight workouts and running sessions.^[27][28]

Transformations

Following the launch of the Freeletics app, the company began sharing user-generated transformation videos on YouTube and other social media platforms. One of the earliest viral videos featured a user named Levent, whose transformation inspired other users to share their own stories. In 2022, Freeletics launched its first Freeletics Bootcamp, inviting 10 to 20 users to participate in a three-month fitness program. This bootcamp combined workouts guided by the Freeletics Coach with meal planning and recipes from the Nutrition Coach. The program was filmed and used to produce transformation videos showcasing participants’ results.

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Partnerships

In 2019, Freeletics established its first partnerships with professional athletes to develop co-branded training programs. UFC fighter Stephen “Wonderboy” Thompson co-created a 12-week Freeletics Training Journey titled “Enter the Cage”. Football goalkeeper Marc ter Stegen, who played for FC Barcelona and the German national team, co-created a football-fitness-inspired workout plan called “Football Fit”. In 2019, Freeletics partnered with select Reebok stores in Germany and Cyprus to offer a limited-time promotion, providing customers with a three-month free subscription to the Freeletics Coach upon purchasing Reebok products worth 40 euros or more. In 2021, Freeletics collaborated with esports organization Fnatic on a campaign titled “The Extra Mile,” which highlighted the benefits of mental and physical fitness for gaming performance. In March 2022, Freeletics partnered with PlayStation to promote the launch of the video game Horizon Forbidden West. Together, Freeletics and PlayStation released a limited edition four-week Training Journey called “Defeat the Machines”, which allowed users to defeat different “machines” each week. In November 2022, Freeletics partnered with Movember to launch the “More than Muscle” campaign. Members of both communities were encouraged to grow mustaches and participate in a global 30-day Burpee Challenge within the Freeletics app. For each burpee completed during Movember, Freeletics donated 15 cents (13 cents in GBP), up to a maximum of €15,000 (£13,000), to support Movember's funding of life-saving research and educational projects. In April 2025, Freeletics announced a partnership with Decathlon to integrate fitness equipment into the company’s personalized training programs, offering users a more tailored and goal-oriented workout experience.

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Different apps

Freeletics initially transitioned its training programs from a combination of YouTube videos and PDF format to the main Freeletics app, which focused on bodyweight and calisthenics-style training. Over time, Freeletics expanded its product portfolio to include three additional apps: Freeletics Gym, which offered weight-training guidance using barbells; Freeletics Running, centered on endurance running, sprint intervals, and overall cardio training; and Freeletics Nutrition, which provides recipes, fitness meal planning, and nutritional advice. In 2019, Freeletics consolidated the Freeletics Gym and Freeletics Running apps into the main Freeletics app, deprecating the standalone apps in 2022. The Freeletics Nutrition app remains a separate product.

 Not done Needs reliable sources Encoded  Talk 💬 23:40, 11 December 2025 (UTC)[reply]

Human-augmented AI personal trainer

Freeletics features a virtual AI-powered personal trainer known as the “Freeletics Coach”, which provides users with individualized fitness plans. Initially, the Coach assigned personalized training plans from a set of 29 workouts and 40 exercises, available at three difficulty levels and varying volumes. In 2017, the Freeletics Bodyweight Coach was updated to include a new interval training system with fully customizable workouts and a larger variety of exercise combinations tailored to each user, enabling more flexible and precise training plans. In 2020, the algorithm was further enhanced to generate nearly infinite customized workouts, using human-augmented artificial intelligence to better adapt to individual user feedback and preferences. The system continuously collects user feedback and adjusts workouts based on factors such as fitness level, available equipment, exercise preferences, modifications, and sports science principles.

 Not done Needs reliable sources Encoded  Talk 💬 23:40, 11 December 2025 (UTC)[reply]

Features and tools

The app incorporates a community feature where users can share workout posts, photos, and captions, interact with followers, and respond to others using the “ClapClap” reaction, which functions similarly to a “like” reaction on social media platforms. Within the community tab, users can also join or create Challenges, which are shared workouts or fitness goals organized either by individuals or officially by Freeletics itself. The app also includes leaderboards that display user rankings based on performance points and levels, as well as leaderboards for specific God Workouts that record the fastest completion times among connected users. Freeletics also includes a progress-tracking feature called the Daily Athlete Score, or DAS, which assesses a user’s fitness level over 90 days. The score is calculated as a weighted average of consistency and performance, and it compares results across users with similar demographics. Performance is further divided into four categories: skill, stamina, speed, and strength. The feature is intended to help users identify strengths, track improvements, and monitor long-term development. Additional tools include Adapt Session, which allows users to modify workouts based on available equipment, desired intensity, duration, or focus area, and Workout Spaces, which tailor training sessions to specific locations and available workout gear.

 Not done Needs reliable sources Encoded  Talk 💬 23:40, 11 December 2025 (UTC)[reply]

Freeletics forum

Freeletics also operates an online Forum for training discussions and user support. Users can train individually or join self-organized group sessions led by local community ambassadors in public spaces around the world.

 Not done Needs reliable sources Encoded  Talk 💬 23:40, 11 December 2025 (UTC)[reply]

Freeletics podcast

In 2022, Daniel Sobhani, CEO of Freeletics, launched a podcast titled This One Life”, which provided expert advice on topics including fitness, relationships, mental resilience, and business. The podcast was later merged with the Freeletics channel, which features additional content such as mindset tips, sleep meditations, and fitness-related episodes available to subscribers. The podcast was eventually paused and discontinued, though all episodes remain available on platforms such as Apple Podcasts and Spotify.

 Not done Needs reliable sources Encoded  Talk 💬 23:40, 11 December 2025 (UTC)[reply]

References

1. "Freeletics reaping the benefits of a headless CMS". Retrieved 2025-01-10.
2. "Interview: Daniel Sobhani, Freeletics". Fit Tech Global. Retrieved 2025-01-10.
3. "Big news: we've combined resistance and bodyweight training in one app". Freeletics Blog. Retrieved 2025-01-10.
4. "Freeletics scores $25 million for AI fitness coaching app". MobiHealthNews. 2020-09-23. Retrieved 2025-01-10.
5. "From PDFs to Europe's top fitness app – we are Freeletics". Freeletics Blog. Retrieved 2025-01-10.
6. "Freeletics scores $25 million for AI fitness coaching app". MobiHealthNews. 2020-09-23. Retrieved 2025-01-10.
7. "Interview: Daniel Sobhani, Freeletics". Fit Tech Global. Retrieved 2025-01-10.
8. "Connect Strava with Freeletics". Freeletics Blog. Retrieved 2025-01-10.
9. "Freeletics success story". Munich Startup. Retrieved 2025-01-10.
10. "Freeletics - CDTM Startup". Retrieved 2025-01-10.
11. "Freeletics reaping the benefits of a headless CMS". Retrieved 2025-01-10.
12. "Freeletics reaping the benefits of a headless CMS". Retrieved 2025-01-10.
13. "Freeletics Launch Clothing Line". Business Insider Germany. Retrieved 2025-01-10.
14. "Freeletics Wear Blog Post". Freeletics Blog. Retrieved 2025-01-10.
15. "From PDFs to Europe's top fitness app – we are Freeletics". Freeletics Blog. Retrieved 2025-01-10.
16. "Exit: Freeletics acquisition". Munich Startup. Retrieved 2025-01-10.
17. "Freeletics closes financing round". FAZ.net. Retrieved 2025-01-10.
18. "Freeletics raises $45M for its AI-powered fitness coach". TechCrunch. 2018-12-04. Retrieved 2025-01-10.
19. "Freeletics success story". Munich Startup. Retrieved 2025-01-10.
20. "AI-powered fitness app Freeletics scores $25M Series B". TechCrunch. 2020-09-23. Retrieved 2025-01-10.
21. "Strength & gaming: Freeletics launches game-based connected fitness platform". Fitt Insider. Retrieved 2025-01-10.
22. "Freeletics HIIT Home Workouts on Apple Store". Retrieved 2025-01-10.
23. "Choose your Freeletics Training Journey". Retrieved 2025-01-10.
24. "From PDFs to Europe's top fitness app – we are Freeletics". Freeletics Blog. Retrieved 2025-01-10.
25. "Freeletics Home Training Workout HIIT Fitness". Retrieved 2025-01-10.
26. "Big news: we've combined resistance and bodyweight training in one app". Freeletics Blog. Retrieved 2025-01-10.
27. "Introducing Ultimate Strength – our most personalized strength training journey ever 💥". Retrieved 2025-01-10.
28. "Freeletics Ultimate Strength Blog Post". Freeletics Blog. Retrieved 2025-01-10.

Thank you to any editor willing to review and improve the article. Nick-freeletics (talk) 14:08, 11 December 2025 (UTC)[reply]