Talk:Forrester Research

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References

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This article appears to have been created by an undisclosed paid editor. The information in this article that was promotional in tone, and only used external links to a primary source have been removed. Looks better now. VVikingTalkEdits 15:31, 31 January 2025 (UTC)[reply]

Hello VViking, my name is Hannah and I work for Forrester research. I see that the changes my colleague made earlier this year, which were deemed too promotional, have been removed so I was wondering if the violation warning could be removed from the page? I apologise that the content added was too promotional.
I am working on suggested updates to our page and will share with you and the editors on here for review to ensure we don't violate the terms of conduct. As I have a conflict of interest, I won't make any changes myself. Please let me know if you have any questions. Hansegvich (talk) 08:51, 17 June 2025 (UTC)[reply]

Proposed Edits to Forrester Research Wikipedia page

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  • What I think should be changed (include citations):
Forrester Research, Inc.
Company typePublic
Nasdaq: FORR
IndustryMarket research
Information technology
Founded1983 (1983)
FounderGeorge F. Colony
Headquarters
60 Acorn Park Drive, Cambridge, Massachusetts, U.S.
Revenue$432.5 million in 2024
Number of employees
1,500+
Websiteforrester.com
George Colony, CEO of Forrester Research

Forrester Research, Inc. is a global research and advisory firm, that serves technology, customer experience, digital, marketing, sales, and product clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, MA [1] with global offices in Amsterdam, London, New Delhi, New York, NY, Norwalk, CT, Paris, San Francisco, Singapore, Stockholm, and Sydney.

History

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Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA. The company's first clients included Air Products and Chemicals and IBM. In November 1983, Forrester published its first research report, "The Professional Automation Report." In November 1996, Forrester announced its initial public offering of 2.3 million shares. In July 2002, the first Forrester Wave™ appeared in the report, “Grading Apps For Inventory And Order Visibility.” Forrester published its first Customer Experience Index in November 2007, followed by its first report on the Zero Trust security model in September 2010. In November 2015, Forrester released “The Operating Model For Customer Obsession.”

Forrester’s company acquisitions include Giga Information Group [2] in March 2003, JupiterResearch [3] in July 2008, Springboard Research [4] in May 2011, and SiriusDecisions [5] in January 2019. In May 2021, Forrester launched Forrester Decisions [6], a research product portfolio for technology, customer experience, digital, marketing, sales, and product clients.

In October 2023, Forrester launched its generative AI tool, Izola, named after Izola Forrester, grandmother of company founder and CEO George Colony.

Research Themes, Models, and Frameworks

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For more than 40 years, Forrester has provided independent, fact-based research [7]. Forrester’s research themes include Customer Obsession [8] [9] — putting customers at the center of an organization’s leadership, strategy, and operations to achieve growth. Forrester’s AI Advantage [10] research shows companies how to use AI and address critical growth areas for the future. Forrester’s Future Of Work [11] research finds that organizations can adapt to an evolving work landscape by adopting hybrid work practices and organizing around AI. The Green Market Revolution [12] reflects how sustainability can transform societies and the global economy.

Forrester’s models and frameworks include the B2B Revenue Waterfall™ for marketing and sales teams to align around customer value. With Forrester's High-Performance IT [13] model, technology leaders can determine the appropriate mix of IT capabilities required, based on the uniqueness of their organization, to achieve business outcomes. Forrester’s Zero Trust [14] framework follows three principles: All entities are untrusted by default, least privilege access is enforced, and comprehensive security monitoring is implemented.

Forrester’s Evaluative research portfolio includes The Forrester Wave™ [15], a methodology to review technology vendors in a specific market and provide a guide for making purchasing decisions. Forrester’s Landscape Reports define market maturity, detail market dynamics and use cases, and provide a list of vendors or providers based on size, focus, and geography. The Forrester Customer Experience Index (CX Index™) [16] is a benchmark study for brands to track their customer experience performance and make improvements. Forrester’s Brand Experience Index (BX Index) measures prospects’ and customers’ perceptions of a brand and how effectively companies leverage their brand to secure customers based on salience, fit, and trust. The Forrester Digital Experience Review (DXR™) evaluates the digital experiences that companies in an industry deliver to consumers.

Events

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Forrester organizes B2B Summits, CX Summits, and Technology & Innovation Summits in North America, EMEA, and APAC, and Security & Risk Summit in North America.


Leadership

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  • George F. Colony, chairman of the board and CEO.


References

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  1. ^ "Contact Us".
  2. ^ Bulkeley, William M. (January 21, 2003). "Forrester Agrees to Buy Giga In Latest Sign of Consolidation". The Wall Street Journal. New York, NY: Dow Jones & Company. Retrieved May 5, 2025.
  3. ^ Savitz, Eric (July 31, 2008). "Pundit Consolidation: Forrester Buys JupiterResearch". Barron's. New York, NY: Dow Jones & Company. Retrieved May 5, 2025.
  4. ^ Agrawal, Shrija (May 12, 2011). "Forrester Acquires Springboard Research For Asia-Pacific Play". VCCircle. Noida, India: Mosaic Media Ventures Private Limited. Retrieved May 5, 2025.
  5. ^ Deighton, Katie (November 27, 2018). "Forrester snaps up SiriusDecisions in $245m deal". The Drum. Glasgow, Scotland: Carnyx Group Ltd. Retrieved May 5, 2025.
  6. ^ Ellett, John (May 20, 2021). "CMOs Keys To Success As Transformation Leaders According To Latest Forrester Research". Forbes. Jersey City, NJ: Forbes Global Media Holdings Inc. Retrieved May 5, 2025.
  7. ^ "About Us: Our Objectivity".
  8. ^ Ellett, John (June 6, 2023). "Forrester Unveils Customer-Obsessed Growth Engine At Its B2B Summit". Forbes. Jersey City, NJ: Forbes Global Media Holdings Inc. Retrieved May 5, 2025.
  9. ^ Ellett, John (May 8, 2024). "Customer-Obsessed Companies Grow 28% Faster By Doing Four Things". Forbes. Jersey City, NJ: Forbes Global Media Holdings Inc. Retrieved May 5, 2025.
  10. ^ Goetz, Michele (April 10, 2023). "Tech leaders: Take an AI-first approach to data strategy to accelerate transformation". TechRepublic. Nashville, TN: TechnologyAdvice. Retrieved May 5, 2025.
  11. ^ Hogg, Ryan (October 24, 2024). "Boss of Uber rival Bolt vows to crack down on remote work to stop 'insanity of people working from Bali'". Fortune. New York, NY: Fortune Media Group Holdings. Retrieved May 5, 2025.
  12. ^ Baar, Aaron (November 3, 2022). "Forrester: Sustainability presents new opportunities for marketers". Marketing Dive. Newton, MA: Informa TechTarget. Retrieved May 5, 2025.
  13. ^ Schadler, Ted (June 3, 2024). "Technology Leaders: Align Your IT and Business Strategies to Deliver High-Performance IT". TechRepublic. Nashville, TN: TechnologyAdvice. Retrieved May 5, 2025.
  14. ^ Horowitz, Brian T. (December 23, 2024). "Forrester Panel: Government Cybersecurity Leaders Discuss Next Steps for Zero Trust". InformationWeek. Newton, MA: Informa TechTarget. Retrieved May 5, 2025.
  15. ^ "Demystifying the Forrester Wave – Analyst Relations Alliance".
  16. ^ Deighton, Katie (June 17, 2024). "Customer Experience Gets Worse. Again". The Wall Street Journal. New York, NY: Dow Jones & Company. Retrieved May 5, 2025.
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* Official website

This page will be placed in the following categories if it is moved to the article namespace.
Categories:
  • Why it should be changed:

Hello,

Per feedback from Wikipedia, I am providing the proposed edits above to improve the accuracy and completeness of the content for this page. Seeing as it has been a while since this page was last updated, my goal is to ensure this article reflects verifiable, up-to-date information and follows Wikipedia's neutral point of view guidelines. Key edits include updating the History section to reflect Forrester's key acquisitions and timeline initiatives over its 40 years of existence with citations; updating Forrester's research models and frameworks and including a link to its rigorous research methodology and commitment to publishing objective research: https://www.forrester.com/about-us/objectivity/; and removing or revising content that was outdated and/or lacked sourcing.

I've done my best to use only independent, reliable third-party sources and to avoid any promotional language. I welcome feedback and am open to suggestions from other editors. If any part of this page needs improvement per the proposed edits above, I am happy to collaborate to ensure the article remains in line with Wikipedia's standards. Thank you for your time and consideration.

Best, Ira Kantor

ForrResearch (talk) 16:54, 5 May 2025 (UTC)[reply]

References

 Partly done: This draft has a few issues including some sections (specifically first paragraph in history, events, and leadership) being unreferenced. reliable sources are required for any Wikipedia article. Some sections also feel promotional in tone, specifically the Research Themes, Models, and Frameworks section. I've added what I feel is appropriate, but not everything. I'd recommend either modifying the draft or opening new requests for each section individually. Thanks, Encoded  Talk 💬 09:34, 13 July 2025 (UTC)[reply]
I've marked the areas I've added in green. I also think that WP:NOTPRICE should be read before further changes are requested. Thanks, Encoded  Talk 💬 09:40, 13 July 2025 (UTC)[reply]

Requesting removal of "undisclosed payments" messaging on page

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  • What I think should be changed: Removing the message "This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (January 2025)"
  • Why it should be changed: I am an employee of Forrester Research and I made edits to this article to correct outdated or inaccurate information and add reliably sourced, factual updates. I understand Wikipedia’s guidelines on conflict of interest and neutrality, and I did not intend to promote or advertise the company. All additions were based on publicly available, verifiable sources and written in a neutral tone. If any part of the updated edits provided seem promotional or unverifiable, I welcome feedback and am happy to work with editors to ensure the article meets Wikipedia’s standards. I’ve disclosed my affiliation here for full transparency. Thank you very much. Best, Ira Kantor
  • References supporting the possible change (format using the "cite" button):

ForrResearch (talk) 16:05, 6 May 2025 (UTC)[reply]

References

 Not done for now: Please establish a consensus with editors engaged in the subject area before using the {{Edit COI}} template for this proposed change. GoldRomean (talk) 18:54, 4 July 2025 (UTC)[reply]

Request to remove violation warning on page

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Hello, my name is Hannah and I work for Forrester research. I see that the changes my colleague made earlier this year, which were deemed too promotional, have been removed so I was wondering if the violation warning could be removed from the page? I apologise that the content added was too promotional. I am working on suggested updates to our page and will share with you and the editors on here for review to ensure we don't violate the terms of conduct. As I have a conflict of interest, I won't make any changes myself. Please let me know if you have any questions and I’m grateful for any help. 2A02:C7E:2EE6:1B00:C09D:D864:ADF:4935 (talk) 12:04, 1 July 2025 (UTC)[reply]

Hi Hannah, I've cleaned up the page and removed the violation warning. Encoded  Talk 💬 09:41, 13 July 2025 (UTC)[reply]

Request for editors to update introduction

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Hi @Encoded thank you so much for reviewing and removing the violation alert. I want to make updates to the page to remove any promotional wording, add more sources and update so it's factually correct. I will do this section by section so it's easier to review.

Firstly, I have updated the first paragraph which details what Forrester is and where it is located. You can see this in my Sandbox User:Hansegvich - Wikipedia. I have added multiple sources confirming that Forrester is referred to as a 'research and advisory firm', and have added the three business segments and location of its headquarters.

As I work at Forrester, I won't make these changes myself and appreciate any feedback. Thank you! Hansegvich (talk) 10:08, 7 August 2025 (UTC)[reply]

Hi @Encoded,
I wanted to send a follow up on my previous message as I can see the Sandbox didn't work. I have included below my suggested changes to the introduction, including sources, and my reasons why I have made the changes. As I work at Forrester, I won't make these changes myself and appreciate any feedback.
{{edit COI}}
* Specific text to be added or removed:
Current introduction:
Forrester Research, Inc. is a global research and advisory firm. The firm is headquartered in Cambridge, MA with global offices in Amsterdam, London, New Delhi, New York, NY, Norwalk, CT, Paris, San Francisco, Singapore, Stockholm, and Sydney.
Suggested introduction:
Forrester Research, Inc. is a research and advisory firm[HS1] [1][2][3] focusing on technology, customer experience, digital, marketing, sales, and product topics. The company consists of three segments: Research, Consulting and Events[HS2] .[4] The firm is headquartered in Cambridge, MA.[5]
----[1] O’Reilly, Lara (March 3, 2025), The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches
[2] Wong, Queenie, Lee, Wendy (April 2, 2025), An AI ‘gold rush.’ What to know about OpenAI’s record $40-billion funding round
[3] Gormley, Brian, (January 2, 2025), Sorting Opportunity From Hype in Healthcare AI
[4] About us, Forrester https://www.forrester.com/about-us/
[5] About us, Forrester https://www.forrester.com/about-us/
* Reason for the change: I have added multiple sources confirming that Forrester is referred to as a 'research and advisory firm' as this had been missing, and have added the three business segments and location of its headquarters. I removed the list of offices as I believe this is avoided on Wikipedia and I don't have suitable sources to support this list.
I would also like to update the History section, and can share my suggested updates in stages. Thanks! Hansegvich (talk) 15:24, 25 September 2025 (UTC)[reply]
Hey thanks for the ping and sorry for missing your earlier message. It's gotten quite late here today so I'm logging off for the evening, I've added this to the top of my to do list to do when I'm next online. Sorry for the delay! Thanks, Encoded  Talk 💬 22:12, 25 September 2025 (UTC)[reply]
Thank you @Encoded! Hansegvich (talk) 08:34, 26 September 2025 (UTC)[reply]
Hi @Hansegvich, I'm holding off adding this for now because I think listing every type of product may violate WP:NOTCATALOG (point 6) Neither articles nor their associated talk pages are for conducting the business of the topic of the article. Listings to be avoided include, but are not limited to: [...], products and services, [..], subdivisions. How would something like this sound:
Forrester Research, Inc. is a research and advisory firm[HS1] [1][2][3] focusing on [select one or two most notable ones]. The firm is headquartered in Cambridge, MA.[5]
or
Forrester Research, Inc. is a research and advisory firm[HS1] working in research, consulting and events[HS2].[4] The firm is headquartered in Cambridge, MA.[5]
I think that having either the divisions or a few notable products is fine but a whole list of products would violate that policy. You can still have a products section within the article provided they are notable enough, or you could work their release dates into the history section. Thanks, Encoded  Talk 💬 07:30, 27 September 2025 (UTC)[reply]
Hi @Encoded, thanks for your guidance, appreciated. Would the below work ok instead? I have taken your second suggestion and added in a line about Forrester clients as I've seen in other articles (such as Gartner's) it's common to reference who the company serves, but let me know if there are any issues with adding this.
Forrester Research, Inc. is a research and advisory firm[HS1] [1][2][3] working in research, consulting and events[HS2].[4] Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.[5]
[1] O’Reilly, Lara (March 3, 2025), The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches
[2] Wong, Queenie, Lee, Wendy (April 2, 2025), An AI ‘gold rush.’ What to know about OpenAI’s record $40-billion funding round
[3] Gormley, Brian, (January 2, 2025), Sorting Opportunity From Hype in Healthcare AI
[4] About us, Forrester https://www.forrester.com/about-us/
[5] About us, Forrester https://www.forrester.com/about-us/ Hansegvich (talk) 10:11, 30 October 2025 (UTC)[reply]