Draft:Tracel
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Submission declined on 30 December 2024 by Avgeekamfot (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 18 December 2024 by SafariScribe (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by SafariScribe 8 months ago.
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| Submission declined on 5 September 2024 by DoubleGrazing (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 12 months ago.
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| Submission declined on 30 August 2024 by DoubleGrazing (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 12 months ago.
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| Submission declined on 25 July 2024 by Dan arndt (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Dan arndt 13 months ago.
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Comment: Doesn't meet WP:NCORP. Safari ScribeEdits! Talk! 13:33, 18 December 2024 (UTC)
- Comment: Still no sign of notability. The sources are just churnalism and passing mentions or ancillary topics. DoubleGrazing (talk) 06:37, 5 September 2024 (UTC)
- Comment: Fails WP:NCOMPANY, lacks WP:CORPDEPTH. Noting the NZ Herald article is a paid advertorial by the company not an independent article and the China Daily is a mention is passing. Dan arndt (talk) 08:59, 25 July 2024 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (August 2024) |
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| Founded | In Nelson, New Zealand |
|---|---|
| Founder | Wallace Lysaght Family |
| Headquarters | Nelson, New Zealand |
| Products | |
| Website | tracelhealth |
Tracel (also known as Tracel Health) is a natural supplement brand in Nelson, New Zealand, producing Boysenberry-based natural supplements.
History
[edit]Tracel was founded by Wallace Lysaght family in 1980 and is globally headquartered in Nelson, New Zealand.[1] Tracel has been producing its nutritional drink for 44 years.[2][3] The Wallace Lysaght family focused on refining extraction methods.[2]
In 2024, Tracel opens headquarters in Hong Kong and China.[4] In response to the warm reception in the Chinese market, Tracel participated in the 7th China International Import Expo (CIIE).[5][2][6]
Activities in New Zealand
[edit]Tracel produced a boysenberry-based natural supplement and distributed it in New Zealand, Mainland China, and Hong Kong.[1] The boysenberries are harvested from Nelson.
In 2025, Tracel collaborated with the International Fashion Runway New Zealand (IFRNZ) for 'Beauty From Within'[7][8], a runway featuring diverse models that reflects New Zealand's sustainable values.
The New Zealand Fernmark License Program trademarked Tracel's product.[9]
Product and Reception
[edit]In 2024, Tracel released Boysenberry Beauty Nutritional Drink in liquid format.[10] The supplement passed the SGS and Belgium Eurofins standards.[11][12][2] Boysenberry has a high level of anthocyanin, a group of antioxidants that aid anti-aging.[13]
In New Zealand, Tracel has been operating for 44 years, and starting to enter the offline market through pharmacies and retail stores.[14]
Tracel's sales exceeded 5 million yuan after entering the Chinese Market through TMall.[4][15] In June , after a month of entering the Chinese market, Tracel's sales exceeds 10 million yuan[16].[17] Tracel is said to be the top seller in various e-commerce platforms.[12] At the tail end of 2025, Tracel participated in the 7th CIIE due to increased demands from Chinese customers.[16]
7th China International Import Expo (CIIE)
[edit]Tracel is one of the foreign businesses debuting in the 7th China International Import Expo (CIIE)[18]. The brand's debut receives warm reception during the expo, with various Chinese media highlighting its natural ingredients and innovative extraction process[19][20].
Contribution to Anti-Glycation and Anti-Aging Research
[edit]Tracel provided a powder sample of their supplement for a study with zebrafish to observe its whitening, anti-glycation, anti-oxidation, and anti-photoaging effects.[21] This study is published through the Francis Press in 2024.
According to the study, it contains "UV-G-OX-CLEARERTM" compound, which demonstrates "A significant anti-glycation effect".[21] This compound is also believed to reverse signs of aging.[3]
References
[edit]- ^ a b "Tracel萃斯抗糖发光瓶：纯萃之力，焕活肌肤自然之美！_科学中国". science.china.com.cn. Retrieved 2024-08-01.
- ^ a b c d Team, NZBusiness Editorial (2024-11-10). "Dialogue with CCTV at CIIE: Tracel showcases New Zealand's natural beauty philosophy". NZBusiness Magazine. Retrieved 2024-11-11.
{{cite web}}:|first=has generic name (help) - ^ a b Hartley, Francesca (2024-10-13). "Boost Skin's Radiance With These Top Superfood Ingredients". ELLE. Retrieved 2024-10-22.
- ^ a b 孙迟. "7th CIIE likely to prove solid growth platform for many companies". global.chinadaily.com.cn. Retrieved 2024-07-26.
- ^ "第七届中国国际进口博览会". business.cctv.com. Retrieved 2024-12-30.
- ^ 马清. "Foreign companies see increasing demand for healthcare, healthy food". www.chinadaily.com.cn. Retrieved 2024-07-25.
- ^ "内在发光，闪耀舞台-Tracel赋能新西兰IFR时装秀璀璨落幕". ELLE China (in Chinese (China)). 2025-08-14. Retrieved 2025-09-08.
- ^ Verve (2025-08-14). "Tracel & IFRNZ Illuminate New Zealand Fashion Show 2025 with Beauty from Within". Verve Magazine. Retrieved 2025-09-08.
- ^ "Tracel Health - a great product born of New Zealand!". api.fernmark.nz. Retrieved 2024-08-01.[dead link]
- ^ 央视新连线 (2024-06-28). "100%纯天然抗氧珍稀成分，探秘Tracel萃斯明星单品的内在肌密_手机网易网". www.163.com. Retrieved 2024-08-23.
- ^ "新西兰Tracel萃斯天然亮白饮：随餐一瓶，开启由内而外亮白之旅". ELLE China (in Chinese (China)). 2024-12-18. Retrieved 2025-09-08.
- ^ a b Team, Exporter Today Editorial (2024-11-06). "New Zealand's Tracel makes a memorable debut at the 7th China International Import Expo". Exporter Today. Retrieved 2024-11-11.
- ^ Lister, CE (2011). "Phytochemical analysis of boysenberry products" (PDF). Plant & Food Research: 20–21.
- ^ "进博新浪潮｜Tracel 萃斯：新西兰44年天然萃取，由内而外健康焕肤". business.cctv.com. Retrieved 2024-12-30.
- ^ "天猫国际发布二季度超新星品牌榜：新品牌成交同比增长167%". www.iyiou.com. Retrieved 2024-08-27.
- ^ a b 刘素楠 (2024-07-24). "进博会举办到第七届，企业如何抓住在华新机遇？". finance.sina.com.cn. Retrieved 2024-08-27.
- ^ "【CIIE】The pre-exhibition matchmaking meeting of the 7th CIIE was held! Pepsi, Goodfarmer and other brands debuted". LaiTimes. 25 July 2024. Retrieved 22 October 2024.
- ^ "新西蘭品牌Tracel萃斯受邀進博會首秀--經濟·科技--人民網". finance.people.com.cn. Retrieved 2025-09-08.
- ^ "来自新西兰的Tracel萃斯，抢占中国口服美容制高点". www.sohu.com. Retrieved 2025-09-08.
- ^ 黄凌睿. "44年新西兰品牌Tracel萃斯受邀进博会首秀". cnews.chinadaily.com.cn. Retrieved 2025-09-08.
- ^ a b Liu, Shuo (2024-08-15). "Study on Whitening, Anti-glycation, Anti-oxidation and Anti-photoaging(UV) properties of Boysenberry UV-G-OX CLEARER™ Compound Formula". Academic Journal of Medicine & Health Sciences. 5 (8). doi:10.25236/AJMHS.2024.050804.
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