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| Submission declined on 17 August 2025 by RangersRus (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Smartsupp s.r.o. is a Czech software company founded in 2014[1] that developed the same-named platform for online communication between businesses and customers. The Smartsupp platform combines live chat, chatbots, artificial intelligence tools, and other e-commerce solutions.[2]
The platform is currently used by over 100,000 companies globally[3], with its customer base concentrated primarily in Central and Eastern Europe. The company holds up to 70% market share in the live chat market in the Czech Republic and maintains a notable presence in other countries including Poland, Germany, and Italy.[4][5]
History and Development
[edit]Founding (2014)
[edit]Smartsupp was founded in 2014 in Brno by three graduates of Brno University of Technology: Petr Janošík, Dušan Kmeť, and Vladimír Šandera. The founders' main vision was to provide businesses with a tool for real-time written communication with customers, serving as an alternative to the then-dominant email support. The company is officially registered as Smartsupp.com, s.r.o. with headquarters at Šumavská 31 B, 602 00 Brno (Company ID: 03668681).[6]
Early Growth (2015-2016)
[edit]The company operated as a bootstrapped startup funded entirely from its own resources without external financing. In August 2016, Smartsupp secured its first major investment of 10 million CZK from Reflex Capital, Webnode, and Spread Capital (Ondřej Fryc's investment fund), representing a 15% stake in the company. At the same time, Smartsupp s.r.o. was valued at 67 million CZK.[7][8]
Smartlook Spin-off (2020)
[edit]Starting in 2016, a new analytics tool that records visitor behavior on websites was developed under the Smartsupp umbrella. In 2020, it spun off as a separate company called Smartlook.[9][10]
Merger with ABUGO Group (2024)
[edit]As of November 1, 2024, Smartsupp became part of the European company ABUGO Group SE, which was formed by merging Smartsupp with Shopsys, Reservio, and Survio under CEO Petr Svoboda's leadership. The holding company's total revenue was just under 300 million CZK at the time of the group's formation.[11][12]
Products and Services
[edit]The platform combines live chat functionality with chatbot automation and AI-powered shopping assistance.[13] In 2024, the company launched an AI shopping assistant that utilizes product catalogs, web scraping, and company-uploaded documents to provide automated customer support.[14][15]
Smartsupp offers integrations with several e-commerce platforms, including Shopify, WooCommerce, PrestaShop and Magento. The platform also includes full integration with Google Analytics 4.[16]
References
[edit]- ^ "Extract from the business register". Czech business register. Retrieved 2025-08-17.
- ^ "10 Best Live Chat Software". Forbes. 22 March 2024. Retrieved 2025-09-05.
- ^ "Smartsupp – Live Chat, Chatbot, AI shopping assistant and other smart tools". WordPress.org. Retrieved 2025-09-05.
- ^ "Smartsupp Market Share". 6sense.com. Retrieved 2025-09-09.
- ^ Langpaul, Ondřej (2025). "Využití umělé inteligence v marketingu a související etické otázky [The Use of Artificial Intelligence in Marketing and Related Ethical Issues] (PDF)". University of Pardubice, Faculty of Economics and Administration. Retrieved 2025-09-09.
- ^ Štěrbová, Michaela (2020). "Oslovení nových zákazníků na B2B trhu ve Velké Británii [Reaching New Customers on B2B Market in UK] (PDF)". Brno University of Technology, Faculty of Business and Management.
- ^ "Brněnský startup Smartsupp 10 milionovou investicí posunul svoji valuaci na 67 milionů [Brno startup Smartsupp pushed its valuation to 67 million with a 10 million investment]". CzechCrunch. 2016-09-24.
- ^ "Czech startup Smartsupp reaches the turnover of 180k euro". 150sec.com. 2016-02-24.
- ^ "Jak jsme rozdělovali Smartsupp a Smartlook a proč jsme to měli udělat už dávno, popisuje zakladatel Petr Janošík [How we split Smartsupp and Smartlook and why we should have done it long ago, describes founder Petr Janošík]". CzechCrunch.cz. 2020-11-04. Retrieved 2025-08-17.
- ^ "Úplný výpis z obchodního rejstříku [Complete extract from the commercial register]". or.justice.cz.
- ^ "Vzniká nová česká e-commerce skupina ABUGO, spojila Shopsys, Reservio, Smartsupp a Survio [A new Czech e-commerce group ABUGO is being created, connecting Shopsys, Reservio, Smartsupp and Survio]". Lupa.cz. 2024-10-02. Retrieved 2025-08-17.
- ^ "Shopsys, Reservio, Smartsupp a Survio: nově vznikla skupina ABUGO, chce ovládnout trh e-commerce [Shopsys, Reservio, Smartsupp and Survio: newly created ABUGO group wants to dominate the e-commerce market]". Forbes. 2 October 2024.
- ^ Sánchez, José (2022). "Plataforma de captación e interacción de clientes [Customer acquisition and engagement platform] (PDF)". University of Salamanca.
- ^ Fiala, Tomáš (2024). "Projekt účinné online marketingové komunikace [Effective Online Marketing Communication Project] (PDF)". Tomas Bata University in Zlín, Faculty of Management and Economics, Institute of Management and Marketing.
- ^ "Jak neztratit zákazníky [How not to lose customers]". Mergado.cz.
- ^ Picpauer, Michal (2017). "Zákaznický komunikační systém [Customer communication system] (PDF)". University of Pardubice, Faculty of Electrical Engineering and Informatics.