Draft:PlayOJO
Submission declined on 28 April 2025 by BuySomeApples (talk).
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| Submission declined on 9 December 2024 by Jamiebuba (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Jamiebuba 5 months ago.
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PlayOJO is an online casino platform that was established in 2017 and is based in London. The platform operates in various jurisdictions, including the United Kingdom, Sweden, Denmark, Canada, Spain, and several South American countries under the brand name PlayUZU.
Sponsorships and Media Presence
[edit]In 2021, PlayOJO became the official sponsor of the television show The Masked Singer, a partnership that faced criticism for its ties to online gambling.[1] In 2024, it sponsored Season 17 of Dancing on Ice.[2]
In 2018, PlayOJO placed a punch bag featuring UK Transport Minister Chris Grayling’s face at King’s Cross Station to highlight travel disruption.[3] Additionally, in 2020, the brand commissioned research on public perceptions of the name "Karen” which found that 69% of UK adults aged 40 to 54 would not name their child Karen due to the associated connotations.[4] It also launched a marketing campaign featuring a fictional perfume advert titled "Compulsion," starring TV personality Gemma Collins, aimed at raising awareness about problem gambling.[5]
Regulatory history
[edit]PlayOJO was included under SkillOnNet's remote casino operating license in 2017, with its bingo product launching under a separate remote bingo operating license in February 2020. The platform obtained additional gaming licenses for Ontario, Buenos Aires City, and Peru in 2022 and 2023.[6]
In 2019, the UK Advertising Standards Authority (ASA) found that PlayOJO, along with four other online gambling companies, breached the UK advertising code by directing gambling advertisements to individuals under the age of 18.[7] In 2022, the ASA upheld complaints regarding televised advertisements for PlayOJO's "Hot or Cold" feature, which were considered misleading.[8]
References
[edit]- ^ Shakhnazarova, Nika (2021-01-03). "The Masked Singer sparks outrage after singing deal with gambling app". The Mirror. Retrieved 2024-12-09.
- ^ James, Chris (2025-01-14). "PlayOJO Bingo Secures Headline Sponsorship of ITV1's Dancing on Ice | iGaming Future". igamingfuture.com. Retrieved 2025-03-17.
- ^ "Punch bag with transport minister Chris Grayling's face on it appears at King's Cross station | indy100 | indy100". www.indy100.com. Retrieved 2025-03-17.
- ^ "'Karen' meme: More bad news for people called Karen, according to survey". Sky News. Retrieved 2025-03-17.
- ^ "Gemma Collins and PlayOJO team up for safer gambling campaign - GamblingTV.com". 2020-11-19. Retrieved 2024-12-09.
- ^ "SkillOnNet receives licence to operate in Peru". www.gamblinginsider.com. Retrieved 2024-12-09.
- ^ Sweney, Mark (2019-04-03). "Five online gambling firms break UK rules on ads targeting children". The Guardian. ISSN 0261-3077. Retrieved 2024-12-09.
- ^ Practice, Advertising Standards Authority | Committee of Advertising. "Skill on Net Ltd". www.asa.org.uk. Retrieved 2024-12-09.
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