Draft:Ounass
Submission declined on 16 October 2025 by ChrysGalley (talk).
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| Submission declined on 17 June 2025 by Bunnypranav (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Bunnypranav 4 months ago.
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| Submission declined on 8 May 2025 by Sophisticatedevening (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Sophisticatedevening 5 months ago. | |
Comment: It is very difficult to get an article like this published. Have a look at WP:SIRS and you will see the problem. Moreover the sources used here are promotional and/or self publicity via press releases. We need something three or four in-depth sources explaining the company in detail. On the other hand I do see the promotional tone has been reduced, so that certainly helps, but we still need reliable sources. ChrysGalley (talk) 17:49, 16 October 2025 (UTC)
- Comment: Promotional in tone. Sources do not show are not independant and are not reliable. ~/Bunnypranav:<ping> 13:19, 17 June 2025 (UTC)
| Company type | Subsidiary |
|---|---|
| Industry | E-commerce, Luxury goods |
| Founded | December 15, 2016 |
| Founder | Al Tayer Group |
| Headquarters | Dubai , United Arab Emirates |
Area served | Gulf Cooperation Council |
Key people | Khalid Al Tayer (CEO) |
| Parent | Al Tayer Group |
| Website | www |
Ounass is an e-commerce platform specializing in luxury fashion, beauty, and lifestyle products, based in Dubai, United Arab Emirates. The company was founded in December 2016 as a subsidiary of Al Tayer Group, operating under the group's retail division Al Tayer Insignia.
History
[edit]Ounass was launched on December 15, 2016, by Al Tayer Group as part of the company's expansion into digital retail.[1] The platform was created to serve the growing demand for online luxury retail in the Middle East region.
Business model
[edit]The platform operates as an online marketplace selling fashion, beauty, and lifestyle products from various international and regional brands. Services include standard and expedited delivery options across Gulf Cooperation Council countries, with same-day delivery available in select areas of Dubai. According to industry analysis by Vogue Business, Ounass positioned itself within the competitive Middle Eastern luxury e-commerce market by focusing on regional customer preferences and localized service offerings.[2]
Operations and expansion
[edit]Ounass serves customers across the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman. The company expanded its presence in Qatar in 2022.[3] In January 2025, the company opened its first physical retail location, Ounass Maison, at the Mandarin Oriental Jumeira in Dubai, combining online and offline retail experiences.[4]
Corporate initiatives
[edit]The company has implemented various business partnerships and promotional events. These have included collaborations with fashion brands such as a 2024 event with Dolce & Gabbana[5] and promotional campaigns with brands like SKIMS.[6] The company has also introduced environmental initiatives, including recyclable packaging materials and sustainable product categories. In 2024, Ounass added a vintage clothing section to support circular fashion practices.[7]
References
[edit]- ^ "Al Tayer Insignia launches new online luxury retailer Ounass". Al Tayer Group. 15 December 2016. Retrieved 15 May 2025.
- ^ "How Ounass got the Middle East hooked on online luxury". Vogue Business. 4 March 2022. Retrieved 15 May 2025.
- ^ "Ounass launches in Qatar with FW22 collection". LLQ Lifestyle. 10 November 2022. Retrieved 15 May 2025.
- ^ "Introducing: Ounass Maison". Emirates Woman. 16 January 2025. Retrieved 15 May 2025.
- ^ "Ounass and Dolce&Gabbana at Cloud 22". Harper's Bazaar Arabia. 23 January 2024. Retrieved 15 May 2025.
- ^ "Ounass and SKIMS unveil Valentine's Shop Pop-Up in Dubai". KHAMSA. 9 February 2024. Retrieved 15 May 2025.
- ^ "Ounass launches eco-friendly packaging". Harper's Bazaar Arabia. 11 September 2019. Retrieved 15 May 2025.
External links
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