Draft:Krishna Alejandrino
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Krishna C. Alejandrino [1] is the current Executive Director of Junior Achievement (JA) Philippines[2]. He has held this position for the past 16 years and continues to lead the organization's operations, including training and development, business planning, financial management, and marketing. Under his leadership, JA Philippines has strengthened its partnerships with top corporations and industry organizations, both locally and internationally, to inspire young people to value entrepreneurship. JA Philippines is part of JA Worldwide, which ranks among the top seven non-government organizations globally.
Early Life and Education
[edit]Krishna Alejandrino was born on September 6, 1976 in Manila, Philippines. He earned a Master’s degree in Marketing with an emphasis on Market Research from the University of Santo Tomas in 2003, graduating cum laude. He is currently pursuing a Doctor of Business Administration (DBA). [3]
Career
[edit]Alejandrino has worked in the fields of education, marketing, and research. He has served as Executive Director of JA Philippines since 2009, overseeing training programs, partnerships, and organizational development. [2] He is also a Director at the International Institute of Marketing Standards, a division of the International Institute of Marketing Professionals (IIMP), and a Council Member for Research and Innovation at the JA Worldwide Research Institute. [3]
Contributions to the Organization
[edit]As the Executive Director of JA Philippines, Alejandrino has been instrumental in expanding the organization’s outreach and impact on youth entrepreneurship, work-readiness, and financial literacy programs. His leadership has facilitated collaborations with multinational corporations and local enterprises, securing vital funding and support for JA initiatives.
Industry Influence and Leadership
[edit]Alejandrino has played a significant role in fostering corporate social responsibility (CSR) programs, partnering with global and local organizations such as Prulife UK, Prudence Foundation, Pilipinas Shell, HSBC, HP, AXA, Accenture, Pearl S. Buck Foundation, FedEx, DDB Advertising, Dell/EMC, Bloomberg, Microsoft, AIG, ADP Global, Synchrony Financial, GE, Citibank N.A., Bechtel, International University Alliance in the U.S., PLDT Enterprise, PLDT SME, COL Financial, Mercedes-Benz, MRTD, Go Negosyo/RFM, and PTT Oil.
Awards & Recognition
[edit]From 2006 to 2008, Alejandrino was named Marketing Adviser of the Year by the Philippine Marketing Association (PMA), the Financial Executives of the Philippines (FINEX), and the Philippine Constructors Association (PCA). In 2009, he received the Most Outstanding Faculty Member (Coaching Award) from Southville International School and Colleges. He holds the title of Associate Fellow Business Educator (AFBE), awarded by the Philippine Council of Deans and Educators in Business (PCDEB) and the Philippine Academy of Professionals in Business Education.
In 2013, Alejandrino was given the Youth Development Award by the Chartered Association of Business Administrators. In 2018, he received the Service Excellence Award from the International Christian Academy (Association of Christian International Schools), the Excellence Award from Saint Joseph College, and the Presidential Recognition Award from the PCDEB. The same year, the United States Embassy in Manila, under Ambassador Harry Thomas, presented him with a Recognition and Appreciation Award for contributions to corporate social responsibility (CSR) projects conducted in partnership with the U.S. government.
In 2024, he was featured for his role in promoting inclusive financial literacy during FWD Philippines’ Community Care Month.[4] In April 2025, he was selected to participate in the Leader Exchange and Development (LEAD) Program 2025, a global leadership development initiative by JA Worldwide, representing the Asia-Pacific region.[5] The program facilitates strategic exchange among leaders from six regional JA centers, fostering innovation and best practices.
Major Contributions to the Field
[edit]Krishna Alejandrino has made significant contributions to business education[3], youth entrepreneurship, and corporate social responsibility. As the Executive Director of Junior Achievement (JA) Philippines, he has spearheaded the expansion of financial literacy, work-readiness, and entrepreneurship programs for young people. In his role, he has managed partnerships with corporations, local enterprises, and educational institutions to implement training and mentorship initiatives.
In addition, Alejandrino is also a Director at the International Institute of Marketing Standards, a division of the International Institute of Marketing Professionals (IIMP), where he participates in the development and promotion of marketing standards. He has also played a crucial role in research and innovation as a Council Member for Research and Innovation at the JA Worldwide Research Institute, supporting data-driven strategies that enhance entrepreneurial education worldwide.
Moreover, he has contributed in the media, writing different articles relating to business, providing insights regarding the mindset of the millennial generation [6][7]
Public Impact and Influence
[edit]Alejandrino's has been involved in youth empowerment, career development, and financial education[8], both in the Philippines and internationally. At JA Philippines, he has overseen programs that deliver training in financial literacy, responsible money management, and entrepreneurship to students. These initiatives aim to prepare young people for employment or entrepreneurial ventures.
Through his advocacy, Alejandrino has established strong collaborations between educational institutions, corporations, and government agencies to implement sustainable and scalable career development programs. These collaborations have provided young students with opportunities for practical experience and exposure to various industries.
His influence extends beyond education, as he is a recognized speaker and thought leader in marketing, youth development, and business education. He has led discussions and training programs with prestigious organizations, contributing to national and international conversations on the role of young entrepreneurs and professionals in economic progress.[9] Alejandrino’s dedication to youth empowerment, financial literacy, and career development has earned him numerous awards and recognition, reinforcing his reputation as a leader in business education and social impact initiatives.
References
[edit]- ^ "Krishna Alejandrino - LinkedIn".
- ^ a b "JA Philippines". JA Philippines.
- ^ a b c https://www.abem.ca/x/JABEM-2023-V3N1.pdf [bare URL PDF]
- ^ "Financial literacy and inclusivity take center stage at FWD's Community Care Month". 11 September 2024.
- ^ "Empowering Global Leadership: JA Philippines at LEAD 2025!". Manila Standard. 7 April 2025.
- ^ Krishna Alejandrino (18 June 2016). "Are millennials the future of our country?".
- ^ Krishna Alejandrino (18 June 2016). "Are millennials a destiny of the country?".
- ^ "EY-GDS prepares women in STEM via app". Daily Tribune. 15 March 2024.
- ^ "Asenso Pinoy Entrepreneurship Conference a big hit in Tarlac!". 6 July 2011.