Draft:Gomibo

  • Comment: What are and what's the relation between Gomibo and Belsimpel? Kovcszaln6 (talk) 14:47, 9 July 2025 (UTC)


Gomibo
Company typePrivate
IndustryE-commerce, Telecommunications
Founded2006 (2006)
FoundersJeroen Doorenbos, Jeroen Elkhuizen
Headquarters
Groningen
,
Netherlands
Area served
Europe
ProductsMobile phones, phone subscriptions, accessories, tablets
ServicesTelecom retail, insurance, SaaS
Number of employees
700 (2021)
ParentGomibo Group
Websitewww.gomibo.com

Gomibo

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Gomibo is an e-commerce brand active in more than 27 European countries. It sells mobile phones, subscriptions, tablets, accessories, and related services. The brand is part of the Gomibo Group and is based in Groningen, the Netherlands.[1]

Gomibo is the international counterpart of Belsimpel, the Dutch brand name under which the company continues to operate in the Netherlands. Belsimpel was founded in 2006 by Jeroen Doorenbos and Jeroen Elkhuizen.[2] The company serves both consumer and business customers in 27 markets including Germany, Belgium, and Ireland.[3] [4]

History

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Gomibo was established in November 2020with the launch of operations in Germany.[5] Expansion into other European countries followed, including Ireland, France, and Italy.[6]

The company’s origins date to 2006, when Doorenbos and Elkhuizen, then students at the University of Groningen, founded DoorenbosElkhuizen VOF and launched the online store metjelaptoponline.nl. In 2007, the company opened an office in Groningen and began expanding its workforce. Initially focused on online retail, over time it expanded its product range and opened physical stores, with the first location in Groningen in 2014.[7] In 2017, the company acquired parts of bankrupt telecom company Typhone[8][9]

Business model

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Gomibo operates mainly as an online telecom retailer. Revenue is generated through the sale of mobile phones, accessories, and subscriptions, either as stand-alone SIM-only plans or bundled with devices through partnerships with telecom providers. Its platforms include comparison features for devices, contracts, and pricing. [4]

Gomibo Platforms

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Gomibo Platforms is a Software-as-a-Service (SaaS) product aimed at telecom providers and retailers. It includes tools for order management, activations, and aftersales.[10][11]

Tulip Assist

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Tulip Assistis a mobile device insurance service introduced in 2014. It covers damage, theft, and malfunctions and is available in several countries where Gomibo operates, including the Netherlands, Spain, France, Germany, Ireland, and Austria.[12]

Verifai

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Verifai is an identity verification product launched in 2018. It provides tools for ID document and facial recognition checks and has been used by clients including MediaMarkt and KPN. [13][14]

Awards and recognition

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Gomibo and its parent company have been noted in several rankings and certifications:

  • 2023–2024 & 2024–2025: Certified "Great Place to Work" Netherlands for two consecutive years, based on employee satisfaction surveys and independent assessment.[15]
  • 2024: Ranked among the top 10 e-commerce companies in the Netherlands by Twinkle100.[16][17]
  • 2024: Gomibo.de received recognition for its performance in the international telecom retail sector in Germany.[18]
  • 2025: Ranked third most customer-friendly telecom company in the Netherlands by independent research agency MarketResponse.[19]

Headquarters and workforce

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Gomibo is based at Waagstraat 1, Groningen, the Netherlands.[20] As of 2021, it employed approximately 700 people, with the majority based at the Groningen office.[3] It maintains ties with local institutions such as the University of Groningen and Hanze University of Applied Sciences and has taken part in events such as Zpannend Zernike, aimed at introducing children to science and technology.[21]

Zpannend Zernike event, 2024
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See also

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References

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  1. ^ About Gomibo. (2025, June 27). Gomibo. Retrieved from [1](https://www.gomibo.de/kundenservice/ueber-gomibo)
  2. ^ van de Belt, B. (2019, July 26). Jeroen Elkhuizen. QuoteNet. [2](https://www.quotenet.nl/quote-500/a28363451/jeroen-elkhuizen/)
  3. ^ a b Belsimpel expands: websites now available in eight languages. (2022, March 11). Economie Groningen. [3](https://gic.nl/economie/belsimpel-breidt-uit-websites-nu-in-acht-talen-beschikbaar/)
  4. ^ a b About Belsimpel. (2024). Belsimpel. Retrieved April 4, 2025, from [4](https://www.belsimpel.nl/klantenservice/overbelsimpel)
  5. ^ Belsimpel.nl: 'To a new country next year'. (2017, October 9). Retail trends. [5](https://retailtrends.nl/news/50304/belsimpel-nl-volgend-jaar-naar-nieuw-land)
  6. ^ Belsimpel expands in Europe under Gomibo brand. (2022, March 11). Telecompaper. [6](https://www.telecompaper.com/news/belsimpel-expands-in-europe-under-gomibo-brand--1417353)
  7. ^ Nick Möller. (2017, February 2). Why Belsimpel.nl became a retail chain. Retailtrends. [7](https://retailtrends.nl/news/47646/waarom-belsimpel-nl-een-winkelketen-werd)
  8. ^ Belsimpel.nl swallows up Typhone. (2017, May 8). Retail trends. [8](https://retailtrends.nl/news/48710/belsimpel-nl-slokt-typhone-op)
  9. ^ Olaf van Miltenburg. (2017, May 8). Belsimpel takes over domain name Typhone.nl. Tweakers. [9](https://tweakers.net/nieuws/124413/belsimpel-neemt-domeinnaam-typhone-punt-nl-over.html)
  10. ^ Belsimpel to offer platform as a service. (2022, February 24). Emerce. [10](https://www.emerce.nl/wire/belsimpel-gaat-platform-aanbieden-service)
  11. ^ Gomibo Platforms. (n.d.). Commerce SaaS for Telcos. [11](https://www.gomiboplatforms.com/)
  12. ^ Tulip Assist: Home. (n.d.). Tulip Assist. [12](https://www.tulipassist.nl/)
  13. ^ "Verifai". verifai.com. Retrieved 27 June 2025.
  14. ^ Belsimpel launches identity service provider. (2021, May 25). Identity Week. [13](https://identityweek.net/belsimpel-launches-identity-service-provider)
  15. ^ Belsimpel Is Certified™! (n.d.). Great Place To Work. [14](https://www.greatplacetowork.nl/certificering/certified/belsimpel)
  16. ^ Twinkle100 2024. (2024). [15](https://twinklemagazine.nl/2024/10/twinkle100-2024/index.xml)
  17. ^ Belsimpel voor het eerst in top 10 van grootste e-commerce bedrijven van Nederland. (2024, October 17). GIC. [16](https://gic.nl/economie/belsimpel-voor-het-eerst-in-top-10-van-grootste-e-commerce-bedrijven-van-nederland)
  18. ^ Groningse Belsimpel onder internationale naam Gomibo in de prijzen. (2024). [17](https://www.groningerondernemerscourant.nl/nieuws/groningse-belsimpel-onder-internationale-naam-gomibo-in-de-prijzen)
  19. ^ Genomineerden voor Klantvriendelijkste Bedrijf 2025. (2025, April 15). MarketResponse. [18](https://marketresponse.nl/genomineerden-voor-klantvriendelijkste-bedrijf-2025/)
  20. ^ Belsimpel.nl Winkels B.V. - 58712844 Credit Report. (n.d.). Creditsafe. [19](https://www.creditsafe.com/business-index/en-gb/company/belsimpelnl-winkels-bv-nl03507586)
  21. ^ Mission: Giving people easy access to the digital world? Simple. (n.d.). [20](https://werkenbijbelsimpel.nl/en/mission/)