Draft:Carly Bigi
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Comment: None of the references used covers her biography and career exclusively. Joãohola 07:09, 25 September 2025 (UTC)
Carly Bigi | |
|---|---|
| Born | February 17, 1990 Houston, Texas |
| Education | |
| Occupation | Entrepreneur |
| Employer(s) | Founder and CEO, Laws of Motion |
Carly Bigi is an American entrepreneur. She is the founder and chief executive officer of Laws of Motion, a NYC–based womenswear brand and technology company.[1][2]
Early life and education
[edit]Bigi grew up in Houston, Texas in the NASA community.[3]She holds a BS from Vanderbilt University and an MBA from Columbia Business School, where she is an adjunct lecturer in Entrepreneurial Strategy.[4]
Career
[edit]Bigi began her career at Deloitte Consulting.[5]
In 2019, Bigi launched Laws of Motion as a direct-to-consumer womenswear brand, using the company's proprietary AI sizing technology and on-demand manufacturing to offer clothing in 99 micro-sizes.[6] The company's use of AI to improve fit and reduce returns was recognized by TIME Magazine as an Invention of the Year and featured on NBC's Today Show.[7][8]
In 2024, Bigi began licensing Laws of Motion's proprietary AI sizing technology to other retail partners.[9] The sizing technology uses a fit quiz, body scan, or measurements to calculate customer body measurements with 99% accuracy and determine the best-fitting size per product.[10]
Covid-19 pivot
[edit]During the COVID-19 pandemic, the company pivoted its Americas-based supply chain to produce personal protective equipment (PPE). The company supplied more than two million medical gowns across New York State over a six-week period.[11]
Recognition
[edit]Bigi's recognition includes the "World Changing Idea" award from Fast Company (2021).[12][13] She was named to Inc's Female Founder 250 and in 2025 received the Hilldun Business Innovation Award from Fashion Group International. [14][15] She has spoken at ndustry events such as Shoptalk.[16]
References
[edit]- ^ Lee, Adriana (2024-05-15). "How This DTC Fashion Brand Hit 99 Percent Fit Accuracy". WWD. Retrieved 2025-09-08.
- ^ Robinson, Cheryl. "Laws Of Motion Revolutionizes Fashion Inclusivity With Its Sizing Tech". Forbes. Retrieved 2025-09-08.
- ^ Breen, Amanda (2022-07-22). "This Founder Is Using AI to Solve Fashion's Biggest Problems". Entrepreneur. Retrieved 2025-09-08.
- ^ "Carly Bigi '17 | Columbia Business School". business.columbia.edu. Retrieved 2025-09-08.
- ^ Cheong, Weng. "How a former Deloitte employee leveraged her consulting skills to raise $1 million in funding and build an e-commerce fashion brand with 99 sizes". Business Insider. Retrieved 2025-09-08.
- ^ Segran, Elizabeth (2019-05-15). "The Perfect Little Black Dress Now Comes In 99 Different Sizes". Fast Company.
- ^ Best inventions of 2019, TIME
- ^ "How Laws of Motion is transforming clothing sizes for women". TODAY.com. Retrieved 2025-09-08.
- ^ Robinson, Cheryl. "Laws Of Motion Revolutionizes Fashion Inclusivity With Its Sizing Tech". Forbes. Retrieved 2025-09-08.
- ^ Breen, Amanda (2022-07-22). "This Founder Is Using AI to Solve Fashion's Biggest Problems". Entrepreneur. Retrieved 2025-09-08.
- ^ Cheong, Weng. "How a former Deloitte employee leveraged her consulting skills to raise $1 million in funding and build an e-commerce fashion brand with 99 sizes". Business Insider. Retrieved 2025-09-08.
- ^ "E-commerce and diversity-forward campaigns lead the Glossy Beauty and Fashion Awards". Glossy. 2020-08-13. Retrieved 2025-09-09.
- ^ Staff, Fast Company (2021-05-04). "World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions". Fast Company.
- ^ Segran, Elizabeth (18 March 2025). "The Most Innovative Fashion and Apparel Companies for 2025". Fast Company.
- ^ Feitelberg, Rosemary (2025-03-07). "Fashion Group International Announces Rising Star Nominees". WWD. Retrieved 2025-09-09.
- ^ Shoptalk. "Carly Bigi, Founder & CEO, Laws of Motion / Speakers – Shoptalk Fall 2025: Retail's Power Players. One Critical Moment". shoptalk.com. Retrieved 2025-09-09.