Draft:Adam Kenwright

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Adam Kenwright

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Adam Kenwright is a British theatre, arts and entertainment marketing and advertising professional, and a West End and Broadway theatre producer.[1]

Adam was born in Grand Bahama and grew up in the UK in Warrington and London. He attended Arundel Primary School, Kingston Grammar and the Richmond Upon Thames Sixth Form College to study A-levels from 1988 to 1990.

Adam Kenwright
Born20th January 1972
Grand Bahama
EducationArundel House, Kingston Grammar, Richmond College
Occupation(s)British Theatre Producer (Kindred Partners International) Previously; Founder and Group CEO of AKA (International Arts and Culture Advertising Agency), Group CCO, Ambassador Theatre Group
Years active1990 to present

Biography

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AKA Group
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Adam founded theatre and arts marketing and advertising agency AKA in 1995.[2] By 2015 AKA had expanded with offices in London, Manchester, Melbourne, New York Archived 2025-08-23 at the Wayback Machine, Edinburgh, Sydney and Los Angeles.

AKA promotes theatre companies, arts venues and productions around the world.

Clients have included Sonia Friedman Productions, Cameron Mackintosh, The National Theatre, The Royal Court, Mark Goucher, Kim Poster, Edward Snape, Adam Spiegel, Old Vic Theatre Company, Young Vic, Shakespeare’s Globe, Almeida, RSC, Donmar Warehouse, Sadler’s Wells, and The Royal Opera House.[3] AKA’s cultural clients have included Tate Galleries, British Museum, The Roundhouse, Science Museum, Natural History Museum, Victoria and Albert Museum, National Portrait Gallery and The National Gallery.

The AKA Group’s film, creative and digital marketing clients have included Sony Universal, Pathé, Disney, Studio Canal, NT Live and EOne. Attractions and festival clients have included Ripley’s, The Comedy Store, Ronnie Scott’s, Royal Albert Hall, The Orbit, Summerland, On Blackheath, White Night, Kew Gardens and London Zoo.

In 2012 Adam acquired the film creative agency Creative Partnership Archived 2025-07-21 at the Wayback Machine[4] to join the AKA Group. In 2013 Adam acquired digital agency DMS Archived 2025-08-06 at the Wayback Machine[5] to join the AKA Group.

In December 2015, Adam sold AKA's majority shareholding to private equity company Providence Equity.[6] In June 2016, Adam resigned as CEO of AKA Group to take up the position of Executive Vice President at Ambassador Theatre Group.[7][8] AKA Group continues to operate as an independent agency in the UK and USA.

Ambassadors Theatre Group
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Ambassador Theatre Group (ATG Entertainment) is an international theatre organisation headquartered in the United Kingdom.

Adam joined the Ambassador Theatre Group in June 2016 in the role of Executive Vice President and Group Chief Commercial Officer. In this capacity, Adam oversaw commercial performance across all divisions.[9] Following the COVID-19 pandemic, Adam managed the recovery of ATG’s ticketing division. Post-pandemic, Adam departed ATG to launch Kindred Partners.

Kindred Partners
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In 2021 Adam founded Kindred Partners Archived 2025-08-10 at the Wayback Machine. Kindred Partners is a theatrical production and general management company that develops, produces, and invests in plays, musicals, and immersive experiences.[10]

Producing
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Between 1989 and 1994 Adam worked at Bill Kenwright Lt Archived 2025-08-03 at the Wayback Machine in various roles culminating in the position of Associate Producer.

Adam formed AKA Productions in 1999 with New York based partner, Michael Fuchs, to present De La Guarda at Camden’s Roundhouse. Three new plays were premiered in the West End in 2000: Lee Hall’s Cooking with Elvis, Richard Nelson’s Madame Melville and Marie Jones’ Stones in His Pockets. Stones In His Pockets ran in London’s West End, on tour in the UK, in Toronto, on Broadway, on tour in the USA, in Australia and in over 20 separate productions across the world[11].

In 2001 Adam co-produced Peter Nicholls, A Day in The Death of Joe Egg at the New Ambassadors Theatre[12] and the Comedy Theatre and a new production of Jonathon Larson’s Rent, on UK tour, and in the West End at the Prince of Wales Theatre.

In 2002, Adam opened London’s first new permanently licensed commercial theatre for 75 years: The Venue in Leicester Square[13] with Boy George’s new musical Taboo.[14]

In 2003 Adam co-produced the RSC’s production of The Lieutenant of Inishmore by Martin McDonagh at The Garrick Theatre and co-produced three productions in New York: A Day in The Death of Joe Egg, The Lieutenant of Inishmore and Taboo.

In 2005 Adam co-produced a new production of High Society the Musical in the West End and on UK Tour[15] and in 2006, co-produced Sweeney Todd with the Watermill Theatre, which later transferred to London and then Broadway.[16]

Adam developed Zorro the Musical with book by Helen Edmundson and music by The Gipsy Kings. Directed by Christopher Renshaw, it premiered in London in 2009 and has since toured internationally.[17]

Kindred Partners was formed in 2021 and Adam returned to producing in the West End and on Broadway.[18]

Kindred transferred Red Pitch from The Bush Theatre to Soho Place London in 2023[19] and produced the 2023/2024 UK and Ireland Tour of Greatest Days, the Take That Musical, written by Tim Firth with music by Gary Barlow.[20]

Kindred produced Two Strangers (Carry a Cake Across New York) at the Kiln Theatre in 2023[21]. The production subsequently transferred to The Criterion Theatre in 2024, and The American Repertory Theatre Boston, in May 2025.

In 2024, Kindred co-produced with the Young Vic the world premiere of Sarah Ruhl’s adaptation of A Face in the Crowd with original songs, music and lyrics by Grammy Award-winner Elvis Costello.

In 2024, having previously produced De La Guarda in 1999, Adam brought Fuerza Bruta back to the UK for the first time in 10 years with their show Aven, which played at The Roundhouse in July.[22]

Following two runs at The Bush Theatre, Anoushka Lucas’ one woman show Elephant transferred in June 2025 to the Menier Chocolate Factory, a partnership between Kindred Partners, Menier Chocolate Factory and Originating Producer The Bush Theatre.[23]

In June 2025, a new actor-musician production of Jesus Christ Superstar opened in partnership with the Watermill Theatre.[24] Coven, a new musical based on England’s Pendle witch trials of 1612 opens at the Kiln Theatre in October 2025.[25]

In 2023 Adam and Australian producer Michael Cassel transferred the Sydney Theatre Company’s production of The Picture of Dorian Gray to the West End for a 12-week season at the Haymarket Theatre.[26] Following critical acclaim[27][28] and Olivier Awards for Best Actress in a Play (Sarah Snook) and Set and Costume Design (Marg Horwell) the production transferred to The Music Box Theatre on Broadway in February 2025. The production was nominated for 6 Tony awards, winning Best Actress in Play (Sarah Snook) and Best Costume Design (Marg Horwell).[29]

In February 2026 Adam and Michael Cassel will produce the Sydney Theatre Company production of Dracula.[30] The production will star three-time Oscar Nominee and Tony, Emmy and Grammy winner Cynthia Erivo. Cynthia will play 23 characters in a one-actor adaptation of Bram Stoker’s novel. Directed by Tony Award nominee Kip Williams.[31]

Board Roles
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Adam is a former Board member of The Society of London Theatre, The Lyric Theatre Hammersmith, A.C.T. Productions, STAGE ONE and Old Vic Productions. In December 2020 Adam was elected as Chair of the Board of the Donmar Warehouse.[32] Adam stepped down from the board after an extended term in 2025.[33]

Personal Life
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Adam is married to Claire-Bridget Kenwright and they have a daughter. The theatre producer Bill Kenwright was Adam’s Uncle.

References

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  1. ^ "People: Adam Kenwright". Broadway World. Archived from the original on 2025-05-17. Retrieved 2025-08-07.
  2. ^ "How I Made It. Adam Kenwright founder of AKA". The Times. 29 April 2012. Archived from the original on 22 September 2021. Retrieved 7 August 2025.
  3. ^ "Royal Opera House hires AKA and launches new marketing campaign". The Drum. Archived from the original on 2013-09-10. Retrieved 2025-08-07.
  4. ^ "Creative Partnership joins AKA Group". The Drum. Archived from the original on 2017-06-02. Retrieved 2025-08-07.
  5. ^ "DMS joins forces with AKA and Creative Partnership". Screen Daily.
  6. ^ "ATG owner buys into West End marketing agency AKA". The Stage.
  7. ^ "ATG announces leadership change". The New York Times. 17 May 2016. Archived from the original on 21 June 2022. Retrieved 7 August 2025.
  8. ^ "ATG Groups Broadway invasion". Broadway World. Archived from the original on 2025-06-27. Retrieved 2025-08-07.
  9. ^ "Industry welcomes new ATG bosses". The Stage. Archived from the original on 2020-08-08.
  10. ^ "Adam Kenwright forms Kindred". British Theatre Guide.
  11. ^ "Money in his pockets". Time Magazine. 27 November 2000. Archived from the original on 12 August 2014. Retrieved 7 August 2025.
  12. ^ "A DAY IN THE DEATH OF JOE EGG". Sonia Friedman. Archived from the original on 2025-07-13.
  13. ^ Kennedy, Maev (15 November 2001). "A new theatre for the West End, by George!". The Guardian.
  14. ^ "Celebrating Taboo and how it paved the way for popular, progressive shows". The Stage. Archived from the original on 2022-02-16.
  15. ^ "High Society (2003) | Our Heritage | Open Air Theatre". openairtheatreheritage.com.
  16. ^ "A Killing: New Sweeney Todd Revival Recoups on Broadway | Playbill". Playbill. Archived from the original on 2021-01-26.
  17. ^ "Adam Kenwright". Zorro Productions, Inc. Archived from the original on 2025-08-10.
  18. ^ "Adam Kenwright to set up stage and screen production company". The Stage.
  19. ^ Allfree, Claire (18 March 2024). "What to see - Red Pitch". The Telegraph.
  20. ^ Wild, Stephi. "The Official Take That Musical GREATEST DAYS Will Visit Theatre Royal Brighton in October 2023". BroadwayWorld.com. Archived from the original on 2024-08-27.
  21. ^ Curtis, Nick (2023-11-17). "Two Strangers..., the Kiln: it's hard not to love this ode to romcoms". The Standard.
  22. ^ "Fuerza Bruta: the happiest show on Earth is coming to London". Time Out London. Archived from the original on 2024-07-04.
  23. ^ "Anoushka Lucas play Elephant to run at the Menier Chocolate Factory". West End Theatre. 8 April 2025.
  24. ^ "Jesus Christ Superstar at The Watermill Theatre • Andrew Lloyd Webber Musicals". www.andrewlloydwebber.com. Archived from the original on 2025-06-23.
  25. ^ Wild, Stephi. "Cast Set For COVEN at the Kiln Theatre". BroadwayWorld.com.
  26. ^ "The Picture of Dorian Gray to hit West End with Sarah Snook". Sydney Theatre Company.
  27. ^ Cavendish, Dominic (15 February 2024). "The Picture of Dorian Gray: Sarah Snook triumphs in this game changing piece of theatre". The Telegraph.
  28. ^ "Picture of Dorian Gray review". The Evening Standard. 15 February 2024. Archived from the original on 25 April 2024. Retrieved 7 August 2025.
  29. ^ "The Picture of Dorian Gray Tony Awards Wins and Nominations". www.broadwayworld.com.
  30. ^ "Cynthia Erivo Dracula London". Hollywood Reporter. 13 May 2025. Archived from the original on 17 May 2025. Retrieved 7 August 2025.
  31. ^ "Wicked's Cynthia Erivo will sink her teeth into 23 roles for 'Dracula' in London's West End". Deadline. 13 May 2025. Archived from the original on 25 July 2025. Retrieved 7 August 2025.
  32. ^ "Donmar Warehouse announces new chair of the board and six trustees". Broadway World. Archived from the original on 2020-12-04. Retrieved 2025-08-07.
  33. ^ "Adam Kenwright steps down as chair of the board at Donmar Warehouse". Broadway World.