Wrebbit

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Wrebbit, Inc was a now-discontinued, puzzle-making company best known for its Puzz-3D puzzles. The company was founded in Montreal, Quebec, by Paul Gallant, and marketed itself as "The Puzzle Innovators". Its namesake appears to stem from the fact that the company's mascot is a green frog, and "Wrebbit" is either an alternative spelling or possibly a play-on words of the word ribbit.

In the late 1990s, all of three-dimensional puzzles were a successful fad, leading to a rapid growth in the company. In 2001, the business was bought by Irwin Toy. When Irwin Toy filed for bankruptcy a year later, Gallant bought back the business and relaunched it in a much reduced state. In 2005, the business was bought by the US-based Hasbro, which moved the manufacture of Wrebbit's puzzles to its facility in East Longmeadow, Massachusetts, in 2006.

Gallant died on September 13, 2011.[1] In 2012, Gallant's son and a partner who worked for Wrebbit revived the Wrebbit name and founded Wrebbit 3D Puzzle, producing the same type of puzzle as Puzz-3D.

References

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  1. ^ "Famous Puzz 3D Inventor Dies at 67". Toys & Games. Playtonic Communications. September 14, 2011. Retrieved September 24, 2011.
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