WWRZ

WWRZ
	The JOY FM logo
Fort Meade, Florida;
Broadcast area	Lakeland-Winter Haven
Frequency	98.3 kHz (HD Radio)
Branding	The JOY FM
Programming
Format	Contemporary Christian
Subchannels	HD2: JOY Worhsip; HD3: LF Radio; HD4: Classic Joy;
Ownership
Owner	Radio Training Network
Sister stations	WJIS;
History
First air date	1990; 35 years ago (as WSCF)
Former call signs	WSCF (1990-Nov. 1990); WXKT (1990–1991); WOKD-FM (1991–1993); WKGF-FM (1993–1996);
Call sign meaning	RZ = "Rose" (after previous moniker)
Technical information
Licensing authority	FCC
Facility ID	72687
Class	C2
ERP	27,000 watts
HAAT	203 meters (666 ft)
Transmitter coordinates	27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	thejoyfm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts a Contemporary Christian radio format and is owned by Radio Training Network.

Programming

98.3 The Rose & MAX 98.3

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station used the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits from the 1970s through the 2010s. The station's schedule is automated, as is typical of most adult hits stations.

The station's longtime morning show, the "Big MAX Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.^[2]

WWRZ rebranded to "MAX at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

The JOY FM

On July 9, 2025, Hall Communications announced that they would be selling WWRZ to Radio Training Network,^[3] ending its adult hits format as the latter company focuses on Christian broadcasting, operating the Christian adult contemporary network "The JOY FM" based in Bradenton. The sale of the station was closed on October 1, 2025, when programming from The JOY FM took over.^[4] The station's final songs as MAX were "Movin' Out (Anthony's Song)" by Billy Joel and "So Long, Farewell" from The Sound of Music.