WWP (EP)
WWP | ||||
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EP by | ||||
Released | 25 July 2025 | |||
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Length | 11:23 | |||
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Producer |
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Tyla chronology | ||||
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Singles from WWP | ||||
WWP, marketed as We Wanna Party, is the second extended play (EP) by South African singer Tyla, released on 25 July 2025, through FAX and Epic Records. Serving as a bridge to her forthcoming LP, the four-track EP includes the singles "Bliss", "Is It" and "Dynamite" and features a guest appearance by Nigerian singer Wizkid. WWP blends elements of amapiano, pop, and R&B and its lyrics explore themes of celebration and longing for love.
Tyla led the songwriting for the EP, joined by frequent collaborators Sammy Soso, Ari PenSmith, Believve, Mocha Bands and Sir Nolan, who also handled production. Additional production came from Dylan Wiggins, Nova Wav, P.Priime, Troy Taylor and Jo Caleb.
The EP earned generally positive reviews, with critics lauding Tyla's vocal performance. The EP's poor commercial performance in the U.S. sparked debates about how the singer's identity as a Coloured person may have been misunderstood by American audiences, who have difficult histories with the similar term 'colored'. To promote the release, Tyla held exclusive listening events in London and Berlin and is set to launch the We Wanna Party Tour, starting 11 November 2025, in Tokyo.
Background and release
[edit]Preceded by singles, "Bliss" and "Is It", Tyla took to social media to announce the mixtape with a pre-save link in July 2025.[1] We Wanna Party is scheduled for release in 2025 by FAX and Epic Records. At an exclusive fan listening event in Berlin in July 2025, Tyla unveiled two new songs from the project titled "Dynamite" and "Chanel".[2] Tyla was criticized on X (formerly Twitter) after claiming that the "we wanna party" chant was South African, with many contending that it originated from Nigeria.[3]
On 25 July, Tyla released an extended play, titled WWP.[4] The EP is the first part of the mixtape.[5] According to the description of WWP on Apple Music, the EP is a teaser of the full-length LP record.[6][7] During an interview with Variety in August 2025, Tyla said "We Wanna Party is meant to be a bridge to the album".[8]
Composition
[edit]WWP is an 11-minute, 23-second EP centered on partying.[9][10] It was produced by Dylan Wiggins, Nova Wav, P.Priime and frequent collaborators Sammy Soso, Ari PenSmith, Believve, Mocha Bands and Sir Nolan, with additional production by Troy Taylor and Jo Caleb.[9] Tyla navigates her signature sound, blending amapiano's rhythmic pulses with pop-infused R&B and flowing melodies.[11]
Opening with "Dynamite" alongside Wizkid, the duo exchanges seductive lyrics, blending their vocal tones in a catchy, danceable track that carries you from home to the party. On "Mr. Media", she tackles the scrutiny of fame, her voice effortlessly weaving through the production as she sings, "No matter how hard I try, I can never get it right", with a carefree vibe. A live crowd chants "Woza", Zulu for "come", amplifying the energy.[11]
Promotion
[edit]To promote the EP, in July 2025, Tyla hosted private listening events in London and Berlin.[7][2] Tyla announced the We Wanna Party Tour, a concert tour, which is scheduled to begin on 11 November 2025 in Tokyo, Japan.[12] On 4 August 2025, Tyla took to Twitter to announce that she will be revealing more dates soon.[13]
Performance and reaction
[edit]WWP failed to chart on the US Billboard 200.[14] It debuted at number 11 on the Billboard World Albums.[15]
Following the low sales figures of the EP, Tyla faced backlash as a debate emerged over whether her career was in decline.[14] Speaking to City Press in August 2025, music executives broke down the metrics and mechanics of the modern music industry. Goodwin Nkuna, a sales and product manager at Gallo Records explained that "Music release on YouTube carries a significantly lower value because the platform. Spotify streams are stronger than YouTube streams, and Apple Music are even stronger because Spotify is split between paying subscribers and advert-supported streams". He went on to say that "if it's ad-supported, anyone could listen to it so it would count as half a sale compared to the CD era, but if someone is playing the music through a subscription, then it would count as a full sale of a CD".[16]
Writing for OkayAfrica, Tseliso Monaheng wrote that "this narrative, fueled by low unit sales figures for her music, misses the mark entirely". Some critics suggest Tyla's identity as a Coloured may affect her U.S. reception.[14] The term 'colored' is considered a slur in the United States, given the country's difficult histories with Jim Crow laws.[17] In a weighted formula, Billboard charts equates 1,500 on-demand streams from subscription services to one album unit.[18] Monaheng went on to say that Tyla achieved the highest debut of the year on the Billboard U.S. Afrobeats Songs chart with "Dynamite", highlighting her streaming dominance rather than unit sales. As of 14 August 2025, WWP had amassed over 60 million streams on Spotify alone, equivalent to 40,000 units in the U.S. "The narrative of a "flop" is an unfair and outdated assessment rooted in old-school thinking about sales and completely disregards the new reality of music consumption. Tyla's true success is reflected in her ability to generate millions of streams, chart internationally, and maintain cultural relevance", Monaheng concluded.[14]
Reception
[edit]WWP received generally positive reviews from music critics. Writing for Afrocritik, Yinoluwa Olowofoyeku wrote that "it is catchy, colourful, rhythmically infectious, and it plays to Tyla's strengths as a modern pop star".[19]
Tami Makinde of NME awarded the project 4 out of 5 stars, praising its "gleeful and hedonistic" tone and describing it as a confident, dance-floor-ready collection that prioritises fun. While noting that the release's brevity occasionally works against it compared to Tyla's debut studio album, Makinde commended her vocal versatility and ability to fuse amapiano, Afropop, and R&B. She concluded that although the project "might not make any grand statements", Tyla's charisma and celebratory approach make it a strong addition to her catalogue.[20]
In a piece for Clash magazine, Shazaib Husaib described WWP as a four-track "transitional" project that builds on the club-ready sound of Tyla's debut. The article highlighted the inclusion of previous singles "Is It" and "Bliss", as well as the Wizkid collaboration "Dynamite", which combines Spanish guitar with Afrobeats percussion. Husaib framed the EP as the first glimpse into Tyla's post-debut studio sessions and a confident step forward ahead of her upcoming festival performances.[21] Bryson "Boom" Paul of HotNewHipHop gave the EP a 3 out of 5 rating, commending the "sleek and playful" collaboration with Wizkid and the seductive "Mr. Media", but suggesting it serves more as a teaser for her upcoming sophomore album than a standalone triumph.[7]
Singles
[edit]"Bliss" was teased during Tyla's 2025 Coachella set in April[22] without the consent of her team.[8] It was later released on 9 May 2025.[23] That same year, it impacted the rhythmic contemporary radio in the U.S. on 20 May through Epic Records.[24] The song was also serviced to the contemporary hit radio in Italy by Sony Music Italy on 23 May,[25] and in the U.S. by Epic Records on 27 May.[26] "Bliss" debuted at number 34 on the Official South African Charts,[27] number 4 on the UK Afrobeats Singles Chart,[28] it peaked at number 28 on the US Pop Airplay[29] and number 14 on the Rhythmic chart.[30] Directed by Director X, the music video for "Bliss" premiered on YouTube on 2 June 2025.[31]
Accompanied by a music video directed by Aerin Moreno, who also directed "Push 2 Start", "Is It" was released on 11 July 2025.[32] It received 1,274,357 streams on Spotify after a whole day of tracking, making it her biggest debut on the platform as of 12 July 2025. It's music video amassed 762,000 views on YouTube on the first day of the song's release.[33] "Is It" debuted atop the UK Afrobeats Singles Chart,[34] number 99 on the UK Singles Chart[35] and number 7 in South Africa.[36] "Is It" impacted the rhythmic crossover frequencies on 12 August 2025.[37] "Dynamite" with Wizkid was released as a standalone single on 24 July of that same year.[38] Tyla teased the song during her listening party in London in July 2025, and also revealed that it is from a 2022 demo.[7]
Track listing
[edit]No. | Title | Writer(s) | Producer(s) | Length |
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1. | "Dynamite" (with Wizkid) |
|
| 2:57 |
2. | "Mr. Media" |
|
| 3:01 |
3. | "Is It" |
|
| 2:44 |
4. | "Bliss" |
| 2:40 | |
Total length: | 11:23 |
Notes
[edit]Credits and personnel
[edit]Credits were adapted from Tidal.[9]
- Musicians
- Tyla – performer, songwriter (all tracks)
- Wizkid – performer, songwriter (track 1)
- P.Priime – producer, songwriter (track 1)
- Corey Marlon Lindsay-Keay (tracks 1–3)
- Bibi Bourelly – songwriter (track 1)
- Adekunle Emmanuel Oluwaseyi – songwriter (track 1)
- Elvis Chimezie Akujobi – songwriter (track 1)
- Jo Caleb – songwriter, additional producer (track 1)
- Troy Taylor – vocal producer (tracks 1, 2, 4)
- Ari PenSmith – producer, songwriter (tracks 2, 3)
- Mocha Bands – producer, songwriter (tracks 2, 3)
- Believve – producer, songwriter (tracks 2, 3)
- Sammy Soso – producer, songwriter (tracks 2, 3)
- LeeMckrazy – songwriter (track 2)
- Nova Wav – producer (track 4)
- Nolan Lambroza – producer, songwriter (track 4)
- Dylan Wiggins – producer, songwriter (track 4)
- Hailey Alexander – songwriter (track 4)
- Brittany "Chi" Coney – songwriter (track 4)
- Denisia "Blu June" Andrews – songwriter (track 4)
- Mirtha Michelle Castro Marmol – songwriter (track 4)
- Technical
- Colin Leonard – mastering engineer (all tracks)
- Leandro "Dro" Hidalgo – mixing engineer (tracks 1–3)
- Charlie Rolfe – recording engineer (track 1)
Charts
[edit]Chart (2025) | Peak position |
---|---|
US World Albums (Billboard)[15] | 11 |
Release history
[edit]Region | Date | Format | Edition | Label | Ref. |
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Various | 25 July 2025 | EP |
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[4] |
References
[edit]- ^ Trapp, Malcolm (11 July 2025). "Tyla Teases 'We Wanna Party' Mixtape After "Is It" Single Release". Rap-Up. Archived from the original on 19 July 2025. Retrieved 19 July 2025.
- ^ a b Sithathu, Nomathamsanqa (15 July 2025). "Tyla makes waves in Berlin: unveils two new tracks from 'We Wanna Party' mixtape". Independent Online. Archived from the original on 16 July 2025. Retrieved 19 July 2025.
- ^ Masasi, Rutendo (19 July 2025). "Tyla Dragged by Nigerians Over Claiming We Wanna Party Chant Is South African". Briefly.co.za. Archived from the original on 19 July 2025.
- ^ a b Williams, Aaron (25 July 2025). "Tyla Shared A Surprise EP, 'WWP,' With A Feature From Wizkid". Uproxx. Archived from the original on 26 July 2025. Retrieved 26 July 2025.
- ^ Mandoyi, Sindeka (25 July 2025). "New Music Alert: Tyla drops EP featuring a massive collaboration with Wizkid". Glamour. Archived from the original on 26 July 2025. Retrieved 26 July 2025.
- ^ WWP – EP, FAX Records, Epic Records, 25 July 2025, archived from the original on 26 July 2025, retrieved 26 July 2025 – via Apple Music
- ^ a b c d Bryson "Boom" Paul (26 July 2025). "Tyla Turns The Heat Up With Dance-Driven EP, "We Wanna Party"". HotNewHipHop. Archived from the original on 2 August 2025. Retrieved 2 August 2025.
- ^ a b Garcia, Thania (6 August 2025). "Tyla Takes Charge: Music's Global Star on Rejecting the Pop Machine and Why Her Second Album Is a 'Totally Different Vibe'". Variety. Archived from the original on 6 August 2025. Retrieved 6 August 2025.
- ^ a b c WWP by Tyla, Sony Music, FAX Records, Epic Records, 25 July 2025, archived from the original on 25 July 2025, retrieved 25 July 2025 – via Tidal
- ^ Sithathu, Nomathamsanqa (29 July 2025). "Turn up the volume: here's why Tyla's 'We Wanna Party' mixtape is essential listening". Independent Online. Retrieved 17 August 2025.
- ^ a b Cite error: The named reference
NME
was invoked but never defined (see the help page). - ^ references:
- Saulog, Gabriel (1 August 2025). "Tyla Is Coming To Manila For The First Time With Her 'We Wanna Party' Tour". Billboard Philippines. Archived from the original on 2 August 2025. Retrieved 2 August 2025.
- Sithathu, Nomathamsanqa (1 August 2025). "Tyla's 'We Wanna Party' tour is headed to Asia - and it's giving global groove". Independent Online. Archived from the original on 2 August 2025. Retrieved 2 August 2025.
- ^ Tyla [@Tyllaaaaaaa] (4 August 2025). "Party w me in ASIAAA!!!" (Tweet). Archived from the original on 4 August 2025. Retrieved 4 August 2025 – via Twitter.
- ^ a b c d "Did Tyla Flop? The Misunderstanding Behind 'WWP' Streaming Numbers". OkayAfrica. 14 August 2025. Archived from the original on 15 August 2025. Retrieved 15 August 2025.
- ^ a b "Tyla Chart History (World Albums)". Billboard. Retrieved 5 August 2025.
- ^ Mbatha, Mbeli (12 August 2025). "Tyla's numbers game: Why streams matter more than EP sales". News24. City Press. Archived from the original on 16 August 2025. Retrieved 16 August 2025.
- ^ Robinson, Natasha (28 October 2024). "Coloured South Africans are all but erased from history textbooks – I asked learners how that makes them feel". The Conversation. Retrieved 18 August 2025.
- ^ "Billboard Finalizes Changes to How Streams Are Weighted for Billboard Hot 100 & Billboard 200". Billboard. 1 May 2025. Archived from the original on 6 December 2022. Retrieved 16 August 2025.
- ^ Olowofoyeku, Yinoluwa (31 July 2025). ""WWP" Review: Tyla Returns to Form on New EP". Afrocritik. Archived from the original on 9 August 2025. Retrieved 9 August 2025.
- ^ Makinde, Tami (25 July 2025). "Tyla – 'WWP' review: the amapiano star flips fame and fortune into a danceable project". NME. Archived from the original on 16 August 2025. Retrieved 16 August 2025.
- ^ Husaib, Shazaib (28 July 2025). "Tyla Unveils 'WWP' EP". Clash. Archived from the original on 16 August 2025. Retrieved 16 August 2025.
- ^ Pinder, Jaeden (9 May 2025). "Tyla Releases Sultry New Song "Bliss": Stream". Consequence. Archived from the original on 6 August 2025. Retrieved 6 August 2025.
- ^ "Bliss" by Tyla, FAX Records, Epic Records, 9 May 2025, archived from the original on 10 May 2025, retrieved 10 May 2025 – via Apple Music
- ^ "The Ballstreet Journal". Hits. 19 May 2025. Archived from the original on 20 May 2025. Retrieved 20 May 2025.
- ^ "Bliss". EarOne. 16 May 2025. Archived from the original on 16 May 2025. Retrieved 16 May 2025.
- ^ "Your Radio Add Recaps". Hits. 20 May 2025. Archived from the original on 21 May 2025. Retrieved 21 May 2025.
- ^ "Local & International Streaming Chart Top 50 Week 20-2025". The Official South African Charts. The Official South African Charts. Archived from the original on 16 June 2025. Retrieved 25 July 2025.
- ^ "Official Afrobeats Charton – 18 May 2025 - 24 May 2025". Official Charts Company. 18 May 2025. Archived from the original on 25 July 2025. Retrieved 25 July 2025.
- ^ "Pop Airplay – Week of July 12, 2025". Billboard. Archived from the original on 8 July 2025. Retrieved 26 July 2025.
- ^ "Rhythmic Airplay – Week of July 12, 2025". Billboard. Archived from the original on 8 July 2025. Retrieved 26 July 2025.
- ^ Murray, Robin (2 June 2025). "Tyla's 'Bliss' Gains Sizzling New Video". Clash. Archived from the original on 26 July 2025. Retrieved 26 July 2025.
- ^ Georgi, Maya (11 July 2025). "Tyla Asks 'Is It' Wrong for a New Romance to Feel So Right on Latest Single". Rolling stone. Archived from the original on 18 July 2025. Retrieved 26 July 2025.
- ^ Sithathu, Nomathamsanqa (12 July 2025). "Tyla breaks streaming records ahead of mixtape drop, calls fans to join her 'movement'". Independent Online. Archived from the original on 16 July 2025. Retrieved 26 July 2025.
- ^ "Official Afrobeats Charton – 20 July 2025 - 26 July 2025". Official Charts Company. 20 July 2025. Archived from the original on 26 July 2025. Retrieved 26 July 2025.
- ^ "Official Singles Charton – 20 July 2025 - 26 July 2025". Official Charts Company. 20 July 2025. Archived from the original on 26 July 2025. Retrieved 26 July 2025.
- ^ "Local & International Streaming Chart Top 50 Week 29-2025". The Official South African Charts. The Official South African Charts. Archived from the original on 24 July 2025. Retrieved 24 July 2025.
- ^ "A Recap of Radio Add Recaps". Hits. 12 August 2025. Archived from the original on 14 August 2025. Retrieved 14 August 2025.
- ^ "Dynamite" by Tyla, FAX Records, Epic Records, 24 July 2025, archived from the original on 26 July 2025, retrieved 26 July 2025 – via Apple Music