WRON-FM
 | |
| |
|---|---|
| Broadcast area | |
| Frequency | 103.1 MHz |
| Branding | 103.1 The Bear |
| Programming | |
| Format | Country |
| Affiliations | |
| Ownership | |
| Owner |
|
| History | |
First air date | 1981 |
Former call signs | WKCJ (1981–2008) |
Call sign meaning | Ronceverte (previous community of license) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 59675 |
| Class | B1 |
| ERP | 3,300 watts |
| HAAT | 273 meters (896 ft) |
Transmitter coordinates | 37°47′54.4″N 80°30′55.2″W / 37.798444°N 80.515333°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | twovirginiasmedia |
WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
Station swap and sale
[edit]All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia–based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1,542 feet (470 m).
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
References
[edit]- ^ "Facility Technical Data for WRON-FM". Licensing and Management System. Federal Communications Commission.
External links
[edit]- 103.1 The Bear official website
- Facility details for Facility ID 59675 (WRON-FM) in the FCC Licensing and Management System
- WRON in Nielsen Audio's FM station database
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