Unjaded Jade

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Jade Bowler
Born17 March 2000 (2000-03-17) (age 25)
Slough, England
Occupations
YouTube information
Channel
Years active2017–present
GenreEducation
Subscribers975 thousand
Views126 million
Last updated: 25 July 2025
Websitejade-bowler.squarespace.com

Jade Esmee Bowler (born 17 March 2000), more commonly known by her YouTube handle, Unjaded Jade, is a YouTuber and author. She has been referred to as one of the first "StudyTubers".[citation needed]

Early life and education

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Bowler is from Berkshire.[1] She is the daughter of Simon Bowler and Annet Venema. She is half Dutch. Her mother is a yoga instructor.[2] Though she originally planned to study biology at Bristol University, Bowler attended Minerva University.[3] She began studying there in 2019 after traveling and taking a gap year,[4][5] and graduated in 2023.[6]

Career

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Bowler started her channel in February 2017.[2] Bowler's content focuses on school and studying and she has been referred to as an originator of what is known as "StudyTube".[7][8] She is signed by Sixteenth, a talent agency.[9] With fellow StudyTubers Ruby Granger, Eve Cornwell, and Jack Edwards, Bowler co-created the podcast, The Wooden Spoon.[2]

In 2021, she published a book, The Only Study Guide You’ll Ever Need, with Blink Publishing.[10][11]

In 2022, she launched a Kickstarter for a mindfulness app Tend which was later cancelled.[citation needed]

References

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  1. ^ Griffiths, Sian (10 June 2018). "Teenagers howl over hardest exams yet". The Times. ISSN 0140-0460. Retrieved 1 January 2022.
  2. ^ a b c Ku, Christy (6 July 2019). "Jade Bowler: Taking on Imposter Syndrome". Ten Eighty Magazine. Retrieved 1 January 2022.
  3. ^ Clarke, Bryony (30 July 2020). "The future of education or just hype? The rise of Minerva, the world's most selective university". the Guardian. Retrieved 1 January 2022.
  4. ^ Rumbelow, Helen (23 June 2020). "The studytuber Jade Bowler, aka Unjaded Jade and her virtual uni: no campus, no wild parties". The Times. ISSN 0140-0460. Retrieved 1 January 2022.
  5. ^ Witherden, Grace (25 August 2018). "Outstanding A-level results for YouTube star UnJaded Jade". Maidenhead Advertiser.
  6. ^ Unjaded Jade (24 June 2023). "GRADUATE UNIVERSITY WITH ME!! 🎓 | Graduation Vlog 2023". YouTube. Retrieved 5 July 2023.
  7. ^ Morrison, Mora (2 May 2019). "The Study Tubers guiding GCSE and A-level pupils through exam revision". inews.co.uk. Retrieved 1 January 2022.
  8. ^ Rumbelow, Helen (19 March 2018). "Study Tubers: meet the new teen vlogging stars of YouTube". The Times. ISSN 0140-0460. Retrieved 1 January 2022.
  9. ^ Dodd, Lucinda (8 November 2020). "'StudyTube' Productivity Obsession Threatens To Create 'Jaded' Students". Impact Magazine. Retrieved 1 January 2022.
  10. ^ "Review: The Only Study Guide You'll Ever Need by Jade Bowler". Study Structure. 16 August 2021. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
  11. ^ Bowler, Jade (5 August 2021). "Studytuber shares the revision technique that made her an A* student". Cosmopolitan. Retrieved 1 January 2022.