Univerexport

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Univerexport
Native name
Универекспорт
Univereksport
Company typed.o.o.
IndustryRetail
Founded25 September 1990; 34 years ago (1990-09-25)
Headquarters
Sentandrejski put 165, Novi Sad
,
Serbia
Number of locations
210 stores (July 2025)
Area served
Serbia
Key people
Dragoslav Vučurević (Director)
RevenueIncrease din. 41.96 billion
€357.9 million (2024)[1]
Decrease din. 991.3 million
€8.5 million (2024)[1]
Decrease din. 684 million
€5.8 million (2024)[1]
Total assetsIncrease din. 7.33 billion
€62.6 million (2024)[1]
Total equityIncrease din. 7.7 billion
€65.5 million (2024)[1]
OwnerVesna Vučurević (100%)
Number of employees
Increase 3,207 (2024)[1]
SubsidiariesGrupa Univerexport Trgopromet a.d.
Grupa Univerexport Bačka a.d.
Grupa Univerexport Alba d.o.o.
Websitewww.univerexport.rs
Footnotes / references
Business ID: 08207259
Tax ID: 101692669[2]

Univerexport (Serbian: Универекспорт, romanized: Univereksport), a Serbian supermarket chain with headquarters in Novi Sad, Serbia. As of 2016, it has 3.20% market share in Serbia.[3] As of July 2025, the company operates 210 stores across Serbia.[4] Main fields of business of Univerexport company are wholesale, supermarkets, and minimarkets. Univerexport retail chain is mainly located in northern Serbia, province of Vojvodina. Univerexport was founded on 25 September 1990. In 1991, the development of giant began with the opening of the warehouse in Bajci Zilinskog Street in Novi Sad, then starting the wholesale and opening the first retail store.

Allegations of price fixing

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On 10 October 2024, the Commission for Protection of Competition launched an investigation against Delhaize Serbia, Mercator S, Univerexport, and DIS for violating competition in the market by entering into a restrictive agreement, specifically by agreeing on identical prices for certain products.[5]

The Commission monitored price movements for 35 selected products from late April 2024 to September 19, 2024 in these four retail chains. The prices were found to be virtually identical or very similar across different retailers, including during promotional periods.[6]

Belgrade Higher Public Prosecutor’s Office formed a case on 15 October 2024 after receiving Commission’s report and issued requests to the Market Inspection Sector of the Ministry of Internal and Foreign Trade for data spanning 2016-2024 regarding pricing, supply chains, and anti-competitive behaviour.[7]

See also

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References

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  1. ^ a b c d e f "UNIVEREXPORT DOO NOVI SAD". companywall (in Serbian). Retrieved 17 July 2025.
  2. ^ "Основни подаци о привредном друштву". apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
  3. ^ "Analiza tržišta maloprodaje 2018" (PDF). kzk.gov.rs (in Serbian). Belgrade: Komisija za zaštitu konkurencije Republike Srbije. pp. PDF. Retrieved 9 October 2018.
  4. ^ "Istorijat – UNIVEREXPORT". Univerexport.rs. Retrieved 12 June 2019.
  5. ^ "Komisija za zaštitu konkurencije upala u prostorije četiri trgovinska lanca: Sumnja da su dogovarali cene". Danas (in Serbian). 11 October 2024. Retrieved 17 July 2025.
  6. ^ "Antimonopolska komisija ispituje vodeće trgovinske lance zbog dogovaranja cena - Nova Ekonomija". Nova Ekonomija (in Serbian). 11 October 2024. Retrieved 17 July 2025.
  7. ^ Evropa, Radio Slobodna (15 October 2024). "Tužilaštvo pokrenulo postupak protiv četiri trgovinska lanca u Srbiji zbog sumnje na nameštanje cena". Radio Slobodna Evropa (in Serbo-Croatian). Retrieved 17 July 2025.
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