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Management
Key concepts
Account-based marketing
·
Activation
·
Annoyance factor
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Attribution
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Distribution
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Brand licensing
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Brand management
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Cannibalization
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Co-creation
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Communications
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Consumer behaviour
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Consumer culture
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Digital marketing
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Dominance
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Effectiveness
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Ethics
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Horizontal integration
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Influencer marketing
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Mix
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Pricing
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Product marketing
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Promotion
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Retail
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Segmentation
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Service
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Social marketing
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Strategy
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Vertical integration
Promotional content
Advertising
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Ambush marketing
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Branding
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Corporate anniversary
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Direct marketing
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Franchising
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Gender in advertising
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Label
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Loyalty marketing
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Mobile marketing
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On-hold messaging
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Personal selling
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Premiums
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Prizes
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Product placement
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Propaganda
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Publicity
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Sales promotion
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Sex in advertising
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Underwriting spot
Promotional media
Behavioral targeting
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Brand ambassador
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Counter display unit
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Display advertising
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Display stand
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Drip marketing
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Endcap
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Gondola
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In-game advertising
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Mobile advertising
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Native advertising
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New media
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Online advertising
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Out-of-home advertising
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Point of sale
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Product demonstration
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Promotional merchandise
(merchandising)
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Promotional representative
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Visual merchandising
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Web banner
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Word-of-mouth
Research
Market research
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Marketing research
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Mystery shopping
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Consumer research
v
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See also
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