Soreen
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Soreen is a brand of malt loaf and is owned by Mark and David Samworth,[1] a food manufacturing company based in Leicestershire.
The creator of Soreen, John Rahbek Sorensen, arrived in England in 1920.[2] He purchased a property in Manchester two years before establishing John Sorensen Bakery Equipment & Co. Over the course of the next several years, he produced and sold his own baked goods.[2]
In 2013, the company's revenue grew 20% to £30M,[3] and in 2014 the Soreen brand was acquired from the McCambridge Group by the Samworth Brothers for an undisclosed sum.[4] As of December 2018, the company employs 126 at its Manchester factory, and its products are consumed by roughly 28.5% of households in the UK.[5] They distribute 1.5 million loaves per week.[6] In recent years the company has developed additional flavours of loaf including banana, strawberry, salted caramel and others.
References
[edit]- ^ "Ginsters' £100,000 government donation during 'pasty tax' – British Baker". bakeryinfo.co.uk. Retrieved 2018-03-18.
- ^ a b "Our History". Soreen.com. Retrieved 2017-12-10.
- ^ Begum, Shelina (February 27, 2014). "Soreen's sales leap 20 per cent". men.
- ^ "Chilled food firm Samworth Brothers buys Soreen". foodmanufacture.co.uk.
- ^ Hopkins, Luke (June 19, 2018). "Soreen | Samworth Brothers". www.samworthbrothers.co.uk.
- ^ "How our loaves are made". Soreen.
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