Snack Wrap

  1. Home
  2. Wiki

Snack Wrap
McDonald's Tomato Salsa Crispy Chicken Wrap in Austria
Alternative namesMcCrispy Snack Wrap
TypeMcDonald's
Place of originPoland
Invented2004

The Snack Wrap is a menu item available at McDonald's in the United States, United Kingdom, Canada, Europe and Australia. It consists of 100% white meat chicken breast (crispy or grilled), lettuce, shredded cheddar jack cheese, Monterey Jack cheese, and sauce (ranch, honey mustard or salsa roja), wrapped in a soft flour tortilla. It was created to serve as a snack to satisfy hunger between meals.[1]

History

[edit]

Concept

[edit]

The concept of a McDonald's Snack Wrap originated and debuted in Poland in 2004.[2][3][4][5] It was officially launched in the United States in 2006, and was initially only available with crispy chicken and ranch sauce.[6] In early 2007, the option to substitute for grilled chicken and/or honey mustard sauce were made available. In some markets, salsa roja or Chipotle BBQ is also available.[7]

The Snack Wrap was developed as an attempt to create a new chicken item appealing to drive-through customers. The original wrap used the same meat as the Chicken Selects, allowing restaurants to cook batches of the chicken more frequently and provide a fresher product to customers.[8] The menu item was also introduced in order to take advantage of the growing demand for "snack-size", or smaller portion options.[8]

Discontinued in the US

[edit]

In 2016, the Snack Wrap was officially discontinued in the United States as a result of underwhelming sales and time-consuming construction, though individual franchises could still choose to sell them. However, as a result of menu simplification in 2020 due to the COVID-19 pandemic, the Snack Wrap was removed nationwide.[9]

A video posted to TikTok on April 7, 2022, showed a promotion for the Honey Mustard Snack Wrap, leading to the belief that the item was returning to stores in the United States on later that year. It was later proven to be a hoax.[10]

The return in the US

[edit]

In December 2023, it was reported that the wrap would return in 2025 under a new name of "McCrispy Snack Wrap" as part of the McCrispy products.[11][12] Later, on April 15, 2025, McDonald's tweeted that the Snack Wrap would return on an unspecified date, "0x.14.2025".[13] On June 3, 2025, McDonald's revealed that the Snack Wrap would return on July 10, 2025 with 2 different versions, Spicy or Ranch.[14]

Nutrition information

[edit]
Snack Wrap (with crispy chicken and ranch sauce)
Nutritional value per 1 wrap (110-132 g)
Energy330 kcal (1,400 kJ)
33 g
16 g
Saturated9 g
Trans2 g
14 g
Vitamins and minerals
MineralsQuantity
%DV†
Sodium
34%
780 mg
Other constituentsQuantity
Cholesterol35 mg
†Percentages estimated using US recommendations for adults,[16] except for potassium, which is estimated based on expert recommendation from the National Academies[17]
Source: [15]

A Snack Wrap with crispy chicken and ranch sauce contains 330 calories (1,380 kJ), 16 grams of fat, 2 grams of trans fat, 35 milligrams of cholesterol, 780 milligrams of sodium, 33 grams of carbohydrates, and 14 grams of protein.

Snack Wrap (grilled chicken with honey mustard or barbecue)
Nutritional value per 1 wrap (110-132 g)
Energy250 kcal (1,000 kJ)
Vitamins and minerals
†Percentages estimated using US recommendations for adults,[16] except for potassium, which is estimated based on expert recommendation from the National Academies[17]
Source: [15]

A Snack Wrap that includes grilled chicken with honey mustard or barbecue contains 250 calories.

References

[edit]
  1. ^ Steinhauer, Jennifer (2010-01-19). "Snacking Nation: When Did Grazing Take Over Our Children?". The New York Times. Archived from the original on 2018-02-23. Retrieved 2018-02-22.
  2. ^ Shure, Marnie (2021-01-04). "The Rise, Fall, And Resurrection Of The McDonald's McWrap". The Takeout. Retrieved 2025-07-10.
  3. ^ Caramanna, Carly (2021-02-04). "The Truth About McDonald's Snack Wraps". Mashed. Retrieved 2025-07-10.
  4. ^ "The Death Of McWrap: A Timeline". HuffPost. 2016-04-15. Retrieved 2025-07-10.
  5. ^ "Chrupiące krewetki, kolorowe McWrapy i klasyczny Burger Szefa – chwyć wakacyjne smaki w McDonald's!". mcdonalds.pl (in Polish). Retrieved 2025-07-10.
  6. ^ Luna, Nancy (2008-02-25). "KFC adds toasted copycat of McDonald's Snack Wrap". Orange County Register. Archived from the original on 2018-03-07. Retrieved 2018-03-06.
  7. ^ Sterrett, David (2007-07-31). "McDonald's introduces another Snack Wrap". Crain's Chicago Business. Archived from the original on 2023-07-04. Retrieved 2018-03-06.
  8. ^ a b Adamy, Janet (2007-01-30). "For McDonald's, It's a Wrap". The Wall Street Journal. Archived from the original on 2018-10-07. Retrieved 2018-10-07.
  9. ^ Meisenzahl, Mary (May 5, 2022). "Why McDonald's got rid of the snack wrap — and why it's not coming back any time soon". Insider. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  10. ^ Stone, Lillian (April 20, 2022). "TikTok Is Leading You On About McDonald's Snack Wraps". The Takeout. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  11. ^ Lamour, Joseph (2023-12-08). "Is McDonald's Snack Wrap Returning?". www.today.com. Retrieved 2023-12-22.
  12. ^ "McDonald's Is Finally Bringing Back Snack Wraps… Kind Of". Delish. 2023-12-07. Retrieved 2024-05-26.
  13. ^ @McDonalds (April 15, 2025). "snack wraps 0x.14.2025" (Tweet) – via Twitter.
  14. ^ Hauari, Gabe (June 3, 2025). "McDonald's Snack Wraps are officially coming back: Here's when". USA TODAY. Retrieved June 3, 2025.
  15. ^ a b Fahey, Mike (2012-06-11). "McDonald's Snack Wraps: The Snacktaku Review". Kotaku. Archived from the original on 2018-02-23. Retrieved 2018-02-22.
  16. ^ a b United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  17. ^ a b "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. NCBI NBK545428.