Radisson Red

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Radisson Red
Company typeBrand
IndustryHospitality, Hotels, Tourism
Founded2015; 10 years ago (2015)
Number of locations
21 (2024)[1]
Area served
Worldwide
Parent
Websitewww.choicehotels.com/radisson-red
www.radissonhotels.com/en-us/brand/radisson-red

Radisson Red (stylized as Radisson RED) is an international chain of full-service hotels operated by Choice Hotels International in the Americas and Radisson Hotel Group in the rest of the world.[2] Radisson Red is an upscale hotel with emphasis on modern design and technology. As of 2019, the brand has twenty three hotels either in operation or under development.

History

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Radisson RED in Glasgow

Radisson Red was launched by Carlson Rezidor in 2015 along with the brand Quorvus Collection, the first brands launched by the company since 1987.[3] Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in Brussels, Belgium on April 18, 2016.[4]

The first Radisson Red in the United States opened in 2016 in Minneapolis, Minnesota[5] with a second U.S. location in Portland, Oregon (Radisson RED Portland Downtown; now operating as Hotel Vance, Portland, a Tribute Portfolio Hotel) in November 2018.[6] It continued its expansion with a hotel in Campinas, Brazil in August 2017, Cape Town, South Africa in September 2017, and Glasgow, United Kingdom on April 30, 2018[7] As of 2019, the brand had twenty three hotels either in operation or under development.[8]

In early 2024, Radisson Red inaugurated its first property in Germany by rebranding and refurbishing a former Park Plaza in Berlin.[9]

Concept

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Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors.[10] It has its own branded restaurant, called OUIBAR,[11] and is marketed more at millennials.[12] The brand's emphasis is on modern design, technology, and quick food service.[13]

See also

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References

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  1. ^ "Radisson Red Locations". Radisson Hotel Group. 14 April 2024.
  2. ^ Radisson Hotels. "Our Company History". radissonhotels.com. Retrieved August 26, 2025.
  3. ^ "Carlson launches two new hotel brands". www.bizjournals.com. Retrieved 2019-11-20.
  4. ^ "Radisson RED | Hospitality ON". hospitality-on.com. Retrieved 2019-11-20.
  5. ^ "Radisson RED Minneapolis Opens Today". Meet Minneapolis. 2016-11-16. Retrieved 2019-11-20.
  6. ^ Njus, Elliot (2018-09-18). "Downtown Radisson Red hotel sets November opening". oregonlive. Retrieved 2019-11-20.
  7. ^ "UK's first Radisson RED hotel opens in Glasgow". www.scotsman.com. Retrieved 2019-11-20.
  8. ^ Caswell, Mark (22 September 2019). "Radisson Red announces three new European properties". Business Traveller.
  9. ^ ahgz.de (German) 24 January 2024
  10. ^ Net, Hospitality. "Radisson Red is appealing to millenials by breaking the stuffy hotel stereotype". Hospitality Net. Retrieved 2019-11-20.
  11. ^ Rayno, Amelia (November 2, 2016). "A sneak peek at Radisson Red's new OuiBar + Ktchn". Star Tribune. Retrieved 12 December 2016.
  12. ^ Karmin, Craig (2014-02-18). "Radisson to Launch Hotel for Millennials". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-11-20.
  13. ^ Rosenbloom, Stephanie (17 March 2015). "Hotels for the Next Generation". The New York Times.
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