Priszm
 | |
| Company type | Public |
|---|---|
| Industry | Restaurants |
| Headquarters | , Canada |
Number of locations | 746 |
Area served | British Columbia, Alberta, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia |
| Revenue | C$450 million[citation needed] |
Number of employees | 9,000[1] |
| Website | www.priszm.com |
Priszm LP was the largest operator of Canadian fast food restaurants. The Priszm Income Fund, an income trust, owned 60.2% of Priszm.
Priszm was one of the largest franchisees of Yum! Brands in the world, owning over 746 restaurants of various Yum!-owned chains in Canada, namely KFC, Pizza Hut, Taco Bell, and WingStreet. The majority of its locations were KFC restaurants, some of which are co-branded with the Taco Bell and Pizza Hut brands. Priszm was also responsible for KFC's national marketing and promotions within Canada from 2003 to 2009.[2] The close relationship between the two companies extends to sharing the same Canadian headquarters in Vaughan, Ontario.
All stores have been sold by the end of 2012.[2]
References
[edit]- ^ "Company Profile for Priszm Income Fd (CA;QSR.UN)". Retrieved 2008-10-15.
- ^ a b Priszm to transition responsibility for KFC Canada marketing back to Yum! Canada[usurped], Priszm press release, December 14, 2009, accessed June 11, 2010