Peter Do

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Peter Do
Born1990 (1990)
Biên Hòa, Vietnam [1]
EducationFashion Institute of Technology
Labels
  • Peter Do
  • PD-168
  • Helmut Lang

Peter Do (born 1990) is an American fashion designer. He was the creative director of the brand Helmut Lang from 2023 to 2024. He founded his eponymous label in 2018 and its offshoot, PD-168, in 2025.

Life and career

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Do was born in Biên Hòa, Vietnam, and moved to Philadelphia at age 14.[1][2] He attended the Fashion Institute of Technology in New York City, and graduated in 2014, winning the LVMH Graduate Prize.[3] Afterwards, he worked at Phoebe Philo’s Celine and then at Derek Lam.[3] Do frequently wears a cloth face mask.[4]

Eponymous label

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He started his own eponymous label in 2018.[2] His designs were worn by Zendaya and Beyoncé.[3][5]

Helmut Lang

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In May 2023, Peter Do was announced as the new creative director of Helmut Lang. He officially debuted his Spring/Summer 2024 collection for the brand in September 2023 at New York Fashion Week, presenting a vision of accessible, high-quality wardrobe staples rooted in practical luxury.[6][7] The collection received mixed reviews. In a review for The Cut, Cathy Horyn describing it as "devoid of meaning", and compared the collection to Helmut Lang's sister company, Uniqlo. In a review for The New York Times, Vanessa Friedman said that the collection was "accomplished, accessible, and very commercial", but that it was missing the "subversion" found in the collections made when Helmut Lang was creative director.[8] In a review for Washington Post, Rachel Tashjian said that his debut "stole the show", and that the collection was "raw [...] and precise".[4] Do left Helmut Lang in November 2024.[9]

PD-168

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A more affordable offshoot label, PD-168, was launched by Do in September 2025.[10] He only uses three fabrics across the line — cotton terry, supple jersey, and Japanese ‘liquid satin’ — all of which are machine-washable.[11] [12]

References

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  1. ^ a b Hine, Samuel (8 September 2023). "The Return of a Beloved New York Brand—and the Rise of a New Fashion Star". GQ. Condé Nast. Retrieved 1 April 2024.
  2. ^ a b "Peter Do". Business of Fashion. Retrieved 1 April 2024.
  3. ^ a b c "Worn by Zendaya: how Peter Do took the fashion world by storm". South China Morning Post. 2023-06-09. Retrieved 2025-07-02.
  4. ^ a b Tashjian, Rachel (9 September 2023). "How Peter Do's debut at Helmut Lang stole the show at NYFW". Washington Post. Retrieved 1 April 2024.
  5. ^ "Peter Do Is Making the Suit of the Moment". Vogue. 8 April 2021. Retrieved 2 July 2025.
  6. ^ Cartner-Morley, Jess (9 September 2023). "Peter Do shows at New York fashion week in bid to relaunch Helmut Lang". Vogue UK. Retrieved 2 July 2025.
  7. ^ Horyn, Cathy (9 September 2023). "The Fakery Begins at New York Fashion Week". The Cut. New York. Retrieved 1 April 2024.
  8. ^ Friedman, Vanessa. "The Verdict on the New Helmut Lang". New York Times. Retrieved 1 April 2024.
  9. ^ Livchitz, Philip (2023-06-09). "Worn by Zendaya: how Peter Do took the fashion world by storm". South China Morning Post. Retrieved 2025-09-11.
  10. ^ Morris, Malique (2025-09-10). "Peter Do Launches New Label". The Business of Fashion. Retrieved 2025-09-11.
  11. ^ "Peter Do Launches New Label: PD-168". Hypebeast. 2025-09-10. Retrieved 2025-09-12.
  12. ^ "Introducing PD-168, Peter Do's New Every-Day-of-the-Week Label". Vogue. 2025-09-10. Retrieved 2025-09-12.