Parimatch

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Parimatch
IndustryBetting
Founded1994
Headquarters
Limassol
,
Cyprus
Key people
Sergey Portnov (owner)[1]
ProductsBookmaking, betting shops, online gambling
Websiteparimatch.com

Parimatch is an online entertainment company with its headquarters located in Limassol, Cyprus.

History

[edit]

1994 — Parimatch was established in Kyiv, Ukraine. 1998 — The company entered the Russian market. The online betting website was launched in 2000 and Parimatch was one of the first among bookmakers in the CIS region.[2] 2015 — Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match-fixing.[3] In 2018, the company began operations in Cyprus, and Africe, including Tanzania.[4] In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London.[5] In February 2020, the company joined the Esports Integrity Commission to assist with combating cheating and fraud in esports.[6] In 2020, Parimatch launched into the UK market as a franchise, with their website being run by BV Gaming Limited.[7]

In March 2021, Parimatch became the first betting company in Ukraine to obtain a license after a new licensing regulation was adopted by the local parliament.[8][9][10] In December 2021, Parimatch acquired the performance marketing organization Mr Fish and the online poker room PokerMatch.[11]

In 2022, following the Russian invasion of Ukraine, Parimatch withdrew the franchise from Russia.[12][13] In May 2022, Parimatch announced they had organized the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation, originally set up for educational and sports projects, has reallocated its resources toward humanitarian aid, as well as securing evacuations and providing financial support for Ukrainian athletes with disabilities, and other means.[14]

In April 2022, Parimatch announced a restructuring of its management, appointing Maksym Liashko as the new CEO of the organization as Roman Syrotian (former CEO) stepped into a supervisory role.[15]

In May 2022, Parimatch continued with the company's plan for international expansion by opening a new European hub in Prague. Additionally, the new office provided a working environment for the company employees from Ukraine. The previous company R&D center was in Kyiv but has been relocated for safety reasons due to military activity around the capital.[16]

In December 2023, Maksym Liashko stepped down as Chief Executive Officer of Parimatch.[17]

In September 2024, Kateryna Biloruska sold her controlling stake in Parimatch Group to Sergey Portnov. Subsequently, Portnov became the sole owner of Parimatch Group after buying out some minority shareholders.[18]

Other projects

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Parimatch supports community development initiatives in Cyprus, the country where its head office is based:

  • 2025  — Parimatch contributed to a TechIsland fundraising initiative to support wildfire relief and assistance for affected communities.[19]

Responsible Gambling

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In September 2021, the Responsible Gambling platform was launched, which aims to reduce risks for players, in particular, to prevent the development of gambling addiction. Oleksandr Usyk became the ambassador of the campaign.[21]

Sponsorship, Partnership

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Brand Ambassadors

[edit]

License

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Parimatch operated under local licenses issued by the regulatory authorities of each country in Cyprus, Kazakhstan, Tajikistan, and Tanzania.[45] The company also carried out its activity under the international license of the self-governing territory Curaçao (eGaming).

On October 1, 2020, Parimatch launched into the UK market with their website being run by BV Gaming Limited.

On March 10, 2023, Parimatch's operations in Ukraine were suspended by the National Security and Defense Council.[46] The sanctions affected all property of the company, including its subsidiary websites and the licensed website PM.UA. As a result of the blocking, approximately 250 million hryvnias of Ukrainian players' funds were frozen in Parimatch's accounts.[47] The company challenged the sanctions in court.[48]

References

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  1. ^ https://sbcnews.co.uk/uncategorized/2024/09/30/sergey-portnov-to-take-full-control-at-parimatch-after-kateryna-biloruska-exit/
  2. ^ "Париматч – прорыв года и победа сразу в двух номинациях".
  3. ^ ""Пари-Матч" и Federbet за год выявили более 30 странных матчей". Рейтинг Букмекеров (in Russian).
  4. ^ "Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania". SBC News. May 1, 2018.
  5. ^ Russell, Matt (December 5, 2018). "Parimatch's CEO wins accolade at the SBC Awards 2018 in London". Archived from the original on February 22, 2019. Retrieved March 3, 2020.
  6. ^ Fitch, Adam (February 20, 2020). "Parimatch enters into Esports Integrity Commission". Esportsinsider.
  7. ^ "Parimatch launch in the UK!". legalbet.uk. 2020-10-02. Retrieved 2025-10-29.
  8. ^ "Parimatch заплатив 180 млн грн за першу в Україні ліцензію на букмекерську діяльність". espreso.tv (in Ukrainian). Retrieved 2021-07-05.
  9. ^ Miller, George (2021-03-05). "Parimatch became the first company in Ukraine to receive permission for a betting license". European Gaming Industry News. Retrieved 2021-07-05.
  10. ^ ""Париматч" и "Геймдев" получили лицензии на организацию онлайн-казино". delo.ua (in Russian). Retrieved 2021-07-06.
  11. ^ "Parimatch Tech acquires Mr.Fish and PokerMatch". Igamingbusiness. 7 December 2021. Retrieved 23 March 2022.
  12. ^ "Parimatch finalizes Russian withdrawal whilst also cutting esports ties". SBC News. 29 March 2022.
  13. ^ "Parimatch Tech Finalized Withdrawal from the Russian Market". 28 March 2022.
  14. ^ "Parimatch allocates €510,000 to Ukraine aid". IGaming Business. 6 May 2022. Retrieved 9 March 2022.
  15. ^ "Parimatch Tech appoints sole CEO in management reshuffle". Egr Global. 1 April 2022. Retrieved 5 April 2022.
  16. ^ "Parimatch secures double objectives with Prague office opening". SBC News. 6 May 2022. Retrieved 27 May 2022.
  17. ^ "Liashko quits Energame and Parimatch". iGaming News. 8 December 2023. Retrieved 9 October 2024.
  18. ^ "Parimatch partners with the Argentine Football Association in Asia". The Munich Eye. 29 July 2024.
  19. ^ "MSN". www.msn.com. Retrieved 2025-10-29.
  20. ^ "Cyprus Summit aims to empower women in science, tech, engineering and maths". cyprus-mail.com. 2025-10-08. Retrieved 2025-10-29.
  21. ^ "Oleksandr Usyk teams up with Parimatch to promote responsible gambling". www.gamblinginsider.com. Retrieved 2025-10-29.
  22. ^ "Parimatch renews Sponsorship Agreement with APOEL FC". netshop-isp.com.cy. 2019-10-21. Retrieved 2025-11-03.
  23. ^ Srivastav, Shantanu (2018-07-09). "UFC Names Parimatch As Betting Partner". iSportConnect. Retrieved 2025-11-03.
  24. ^ Metcalf, Sam (2020-09-14). "Leicester City sign deal with international betting company | TheBusinessDesk.com". East Midlands. Retrieved 2025-11-03.
  25. ^ Juventus.com. "Parimatch official partner of Juventus! - Juventus". Juventus.com. Retrieved 2025-11-03.
  26. ^ "Everton Agrees Parimatch Partnership | Sponsorship Awards". www.sponsorship-awards.co.uk. Retrieved 2025-11-03.
  27. ^ "Everton names Parimatch as official betting partner - Insider Sport". 2020-09-24. Retrieved 2025-11-03.
  28. ^ "Chelsea announces partnership with Parimatch". www.chelseafc.com. Retrieved 2025-11-03.
  29. ^ "Newcastle United agree deal with Parimatch". OneFootball. 2025-11-03. Retrieved 2025-11-03.
  30. ^ "Parimatch partners with Newcastle Utd in latest EPL deal". 2022-09-29. Retrieved 2025-11-03.
  31. ^ Cunningham, Euan (2023-01-09). "Botafogo bring in Parimatch as main partner; PSG extend with Geekvape". Sportcal. Retrieved 2025-11-03.
  32. ^ Possamai, Cristina (2023-10-23). "Botafogo debuts fourth uniform in partnership with Parimatch". iGaming Brazil (in Brazilian Portuguese). Retrieved 2025-11-03.
  33. ^ "Nottingham Forest becomes Parimatch's second 2024/25 partner". 2024-09-03. Retrieved 2025-11-03.
  34. ^ "Parimatch Announces Strategic Partnership with AFA to Expand Presence in Asia – Hoop Heads Podcast". Retrieved 2025-11-03.
  35. ^ "Parimatch bet on Leicester City for another year". Inside World Football. 2024-08-22. Retrieved 2025-11-03.
  36. ^ "Leeds United announce new sleeve partnership with Parimatch - Leeds United". www.leedsunited.com. Retrieved 2025-11-03.
  37. ^ Cunningham, Euan (2025-03-26). "Another regional betting deal for UFC, Parimatch in as Asian partner". Sportcal. Retrieved 2025-11-03.
  38. ^ "Manchester United closes third deal this week with Parimatch". 2025-08-15. Retrieved 2025-11-03.
  39. ^ "Parimatch unveils flamboyant marketing campaign with Conor McGregor - Insider Sport". 2019-11-11. Retrieved 2025-11-03.
  40. ^ Miller, George (2019-08-06). "Mike Tyson: Why I put my name with Parimatch". European Gaming Industry News. Retrieved 2025-11-03.
  41. ^ "Parimatch Sports Announces Yaroslav Amosov as its Brand Ambassador". Marksmen Daily - Your daily dose of insights and inspiration. 2023-06-05. Retrieved 2025-11-03.
  42. ^ Newspapers, The Eye. "Parimatch is going to enter new markets". themunicheye.com. Retrieved 2025-11-03.
  43. ^ Possamai, Cristina (2021-09-20). "Oleksandr Usyk Joins Parimatch to Promote Responsible Gaming". iGaming Brazil (in Brazilian Portuguese). Retrieved 2025-11-03.
  44. ^ "Oleksandr Usyk named Parimatch's first responsible gaming ambassador - Insider Sport". 2021-09-20. Retrieved 2025-11-03.
  45. ^ Miller, George (September 13, 2019). "African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa".
  46. ^ Антон Шпак (March 11, 2023). "Паріматч (PM.UA) Заблокований в Україні – Що Робити Гравцям?". Hromadske. Archived from the original on 24 March 2023. Retrieved June 24, 2025.
  47. ^ Дмитрий Денков , Игорь Пилипив (March 11, 2023). "В Париматч зависло 250 миллионов гривен игроков: что с ними будет". Экономiчна правда. Retrieved June 24, 2025.
  48. ^ Stepan Pozhidaev (February 19, 2024). ""Screw it, I already forgot how it was before the war". Ukrainian entrepreneurs blame the authorities on turning alleged "ties to Russia" into an oppression tool". Meduza. Retrieved June 24, 2025.