Monkeybuzz

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Monkeybuzz
Type of site
Online magazine
Available inPortuguese
Country of originBrazil
Created byLucas Repullo
URLmonkeybuzz.com.br
Launched2012; 13 years ago (2012)
Current statusDefunct 5 November 2025; 10 days ago (2025-11-05)

Monkeybuzz was a Brazilian independent music journalism website founded in 2012 by Lucas Repullo. The platform published news, reviews, articles, interviews, and audiovisual content, concentrating on alternative and independent music.

The editorial team initially consisted of three core members: Lucas Repullo (editor-in-chief), Nik Silva, and André Felipe de Medeiros. Additional contributors, some with backgrounds in blogging or music writing, also participated. The review process was collaborative, with submissions edited by an assigned reviewer to align with the site's editorial line.[1] On 5 November 2025, Repullo announced that Monkeybuzz would cease publishing new content, while its existing archives would remain available online.

History

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Monkeybuzz was founded in 2012 by Lucas Repullo, who was 20 years old at the time.[2] Inspired by international publications such as Pitchfork, Repullo sought to create a professional music journalism outlet in Brazil. The project was launched after a lengthy preparation period, with more than one hundred album reviews ready upon release.[2] The outlet's language is informal and explanatory.[3]

In 2013 the website introduced "Monkeybuzz 2.0", a redesigned version with a more visual layout, improved navigation, and a built-in music player based on SoundCloud.[4] In its early years, the platform received consulting support from Escola Superior de Propaganda e Marketing's (ESPM) business incubator[2] and later collaborated with Balaclava Records to organize live events.[5] Monkeybuzz was also integrated into MTV Brasil's online portal, expanding its visibility.[1]

By 2014, Monkeybuzz's social media following, particularly on Facebook, had reached tens of thousands of users, comparable to that of established Brazilian music magazines.[1] It has been identified in academic literature as one of the most relevant specialized music platforms in Brazil,[1][3][6] particularly in the promotion of alternative and independent music,[1][2] and topics that are rarely discussed in music journalism.[3] To mark its fifth anniversary in 2017, Monkeybuzz curated a series of monthly shows at the São Paulo venue Breve, featuring local bands.[7]

On 5 November 2025, Repullo announced the end of Monkeybuzz's updates, keeping the site's archives on air.[8]

References

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  1. ^ a b c d e Felix, Beatriz de Carvalho (9 December 2014). "A questão da qualidade na crítica musical online" (in Portuguese). Federal University of Rio de Janeiro. Retrieved 20 August 2025.
  2. ^ a b c d juliojov (6 April 2012). ""Música inovadora não acaba nunca", Diz Lucas Repullo, do Monkeybuzz". Newronio ESPM (in Brazilian Portuguese). Retrieved 20 August 2025.
  3. ^ a b c Buzzi, Anna Giulia (2021). "Jukebox CWB: um portal digital voltado ao jornalismo de música" (in Portuguese). Universidade Positivo. Retrieved 20 August 2025.
  4. ^ Repullo, Lucas (18 March 2013). "Bem-vindos ao Monkeybuzz 2.0". Monkeybuzz (in Brazilian Portuguese). Retrieved 20 August 2025.
  5. ^ Consiglio, Marina (20 October 2017). "Bandas indies internacionais se apresentam em São Paulo neste fim de semana". Guia Folha (in Brazilian Portuguese). Retrieved 20 August 2025.
  6. ^ da Silva, Matheus Rodrigues (2023). "Uma década de crítica musical no G1: análise de elementos do jornalismo opinativo-musical de 2014 a 2023". Lume Home. Federal University of Rio Grande do Sul. p. 31. Retrieved 20 August 2025.
  7. ^ "Gosta de rock? Confira dez shows que rolam em São Paulo na semana". Guia Folha (in Brazilian Portuguese). 17 March 2017. Retrieved 20 August 2025.
  8. ^ Repullo, Lucas (5 November 2025). "Monkeybuzz encerra suas atividades depois de 13 anos". Monkeybuzz (in Brazilian Portuguese). Retrieved 15 November 2025.
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