Mansory

MANSORY Design & Holding GmbH
Company type	Private
Industry	Automotive
Founded	1989; 36 years ago
Headquarters	Brand, Bavaria, Germany
Key people	Kourosh Mansory, ; Founder/CEO
Products	Luxury Automobiles
Number of employees	182
Website	www.mansory.com

Mansory is a luxury car modification firm based in Brand, Bavaria, Germany. Besides luxury cars, they also work on supercars, luxury SUVs and custom bikes. Mansory works on vehicles from a number of manufacturers, including Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus Cars, Maserati, Mercedes-Benz, Rolls-Royce, and Tesla.^[1]

History

Mansory company was founded in 1989 by Iranian tuner Kourosh Mansory. His then Munich-based workshop focused on modifications for British car brands such as Rolls-Royce and Italian brands such as Ferrari. By mid-2001, the company had grown out of its Munich workshop and moved to its headquarters in the Fichtel Mountains. The company currently operates out of a workshop in Brand, Germany.

In November 2007, Mansory acquired the Porsche-tuning arm of Rinspeed AG. Rinspeed maintains its Swiss base in Zumikon at Lake Zurich. Currently, Mansory employs 182 members of staff worldwide and has a global dealership network.^{[citation needed]}

As of 2012, Mansory's worldwide distribution network includes dealerships in Germany, United Kingdom, India, China, Canada, Poland, Russia, United States, Japan, Greece, Switzerland, Iceland, the UAE and a few other countries.^[2]

Partnerships & Collaborations

Garia Mansory Edition

At the 2011 Frankfurt Motor Show, Mansory announced a commercial agreement with golf cart manufacturer Garia.^[3] The company produced a series of special edition golf and leisure cars for wealthy clients. These cars featured carbon fibre body panels on the front, side steps and tail and elements of teak decking.

Collaboration with Lotus

In 2012, Mansory signed an agreement with Lotus Group, then under the control of CEO Dany Bahar. Under the agreement, Mansory would provide its services to Lotus customers who would require bodywork, trim and special finishes for the Lotus Elise, Exige and Evora models. The partnership developed following a series of one-off models produced by Mansory for Lotus including the Evora Concept Bespoke unveiled at the 2011 Geneva Motor Show.^[4] The partnership fell through shortly afterwards when Dany Bahar was removed as CEO of Lotus Group. In March 2019 Mansory released the GTE Final Edition at the Geneva Motor Show 2019, based on the Evora.

Mansory Marine

In 2024, Mansory announced the Pirelli 42 and Pirelli 50 rigid inflatable boats. Both boats use 600 hp Mercury Engines.^[5] The Pirelli RIB's have been showcased and revealed to the public at the 2024 Cannes Boat Show and the 2024 Genoa Boat Show.