Mahindra Thar ROXX

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Mahindra Thar ROXX
Overview
ManufacturerMahindra & Mahindra
Also calledThar 5-door
Production2024–present
Model years2024–present
AssemblyIndia: Chakan, Maharashtra
Body and chassis
ClassCompact SUV
Body style5-door SUV
LayoutFront-engine, rear-wheel-drive / four-wheel-drive
PlatformMahindra Scorpio-N ladder-frame chassis
Doors5
RelatedMahindra Thar, Mahindra Scorpio-N
Powertrain
Engine
  • 2.0 L mStallion turbo-petrol
  • 2.2 L mHawk turbo-diesel
Transmission
  • 6-speed manual
  • 6-speed automatic
Dimensions
Wheelbase2,850 mm
Length4,265 mm
Width1,820 mm
Height1,900 mm
Curb weight1,800–1,950 kg

The Mahindra Thar ROXX is a compact sport-utility vehicle (SUV) manufactured by Mahindra & Mahindra.[1] Launched in September 2024, it is the five-door, long-wheelbase variant of the Mahindra Thar, intended to offer the off-road capability of the original Thar with additional cabin space and comfort for everyday use.[2] The model is positioned between the Mahindra Scorpio-N and the Thar three-door, targeting the lifestyle SUV segment in India.[3]

Development and launch

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The Thar ROXX was unveiled on 15 August 2024 and officially launched in September 2024 across India. It is based on the same body-on-frame platform as the Mahindra Scorpio-N, replacing the compact ladder chassis of the three-door Thar.[4] This change allowed Mahindra to extend the wheelbase by approximately 300 mm, creating a five-door configuration with improved on-road comfort and interior space.[5]

The ROXX was introduced in multiple variants — AX, LX, and LX 4X4 — and offered with both petrol and diesel engine options paired with six-speed manual or automatic transmissions.[6] At launch, ex-showroom prices ranged between ₹14.99 lakh and ₹19.99 lakh, depending on drivetrain and trim level.[7]

John Abraham Edition

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In February 2025, Mahindra introduced the Thar ROXX – John Abraham Edition, a limited-edition version of the five-door SUV named after Indian actor John Abraham.[8][9] The edition was part of Mahindra’s marketing campaign emphasizing the Thar’s association with adventure and fitness. It featured a matte-black exterior finish, dark chrome highlights, a red-stitched interior, and an exclusive “JOHN” badging on the tailgate.[10] Mechanically, it was identical to the standard ROXX LX 4X4 variant, powered by the 2.0-litre turbo-petrol or 2.2-litre diesel engine. Mahindra produced a limited number of units, and bookings were opened exclusively through the brand’s online platform.[11][12]

Design and features

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Exterior

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The Thar ROXX retains the design cues of the Thar series, such as flat body panels, circular headlamps, and wide wheel arches, while introducing several distinct elements:[13][14]

  • Larger body-coloured front grille with horizontal slats
  • Extended wheelbase (2,850 mm) for a five-door layout
  • Full-size rear doors, fixed metal roof, and redesigned quarter windows
  • Alloy wheels up to 19 inches on higher variants
  • A new color palette including Stealth Black, Deep Forest, and Desert Beige

Interior

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The cabin features a revised layout with more equipment than the three-door Thar, including:[15][16]

  • 10.25-inch touchscreen infotainment system supporting Android Auto and Apple CarPlay
  • Digital instrument cluster with off-road telemetry
  • Dual-zone climate control, rear AC vents, and multiple USB-C ports
  • Reclining rear seats with fold-flat capability for increased cargo space
  • Safety features such as six airbags, rear-view camera, and hill-descent control

Powertrain and performance

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The Thar ROXX is available with the same engine lineup as the three-door model:

  • 2.0-litre mStallion turbo-petrol engine producing 150 hp and 320 Nm
  • 2.2-litre mHawk diesel engine producing 130 hp and 300 Nm

Both engines are offered with a six-speed manual or six-speed automatic transmission. Drivetrain options include rear-wheel drive (RWD) and four-wheel drive (4WD) with a low-range transfer case. The suspension is tuned slightly softer than that of the three-door model to enhance on-road ride quality.[17]

Market positioning and sales

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The Thar ROXX expanded Mahindra’s presence in India’s growing lifestyle SUV category, competing with the Jimny 5-door and the Gurkha 5-door. According to sales data reported in May 2025, the Thar ROXX contributed to a significant increase in the Thar lineup’s sales compared with the previous year.[18] The model also helped the Thar brand cross 300,000 cumulative sales within five years of the launch of its second generation.[19]

In October 2025, Mahindra revised ROXX pricing following changes to India’s goods and services tax (GST) structure on SUVs, reducing prices by up to ₹1.33 lakh per variant.[20][21]

Reception

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According to reviews by Autocar India and Hindustan Times Auto, the Thar ROXX was praised for its additional space, comfort, and practicality while retaining much of the Thar’s off-road capability. Critics noted that although it is more suitable for family use, the larger size and weight make it less agile than the three-door version. Reviewers described it as a “dual-purpose” SUV suited for both urban commuting and moderate adventure driving.[22][23]

Notable incidents

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In early 2025, an incident in New Delhi in which a Thar ROXX rolled out of a showroom during a ceremonial ritual was reported by Indian media outlets and circulated widely on social media.[24][25]

See also

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References

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  1. ^ "Who Should Buy the Mahindra Thar and Who Should Opt for the Thar Roxx?". The Economic Times. 2025-09-18. ISSN 0013-0389. Retrieved 2025-10-04.
  2. ^ "Mahindra Thar Roxx Diesel Automatic vs Mahindra Scorpio N Diesel Automatic: Performance Comparison | CarDekho.com". CarDekho. Retrieved 2025-10-04.
  3. ^ Merchant, Akbar. "Mahindra Thar, Roxx monthly production to be ramped up to 9,500 units by January". Autocar India. Retrieved 2025-10-04.
  4. ^ "Mahindra Thar sales cross 200,000 in four years since launch". Autocar Professional. Retrieved 2025-10-04.
  5. ^ "Mahindra Thar Roxx deliveries begin: Check price, features, engine options and more". The Times of India. 2024-10-14. ISSN 0971-8257. Retrieved 2025-10-04.
  6. ^ "Mahindra launches Thar ROXX SUV in India". Autocar India. September 2024.
  7. ^ "John Abraham's custom Thar Roxx features now for everyone: What's new?". The Financial Express. 2025-06-10. Retrieved 2025-10-04.
  8. ^ Kulkarni, Akshay (2025-03-19). "Mahindra Thar Roxx Gets New Features - John Abraham Edition Debuts". RushLane. Retrieved 2025-10-04.
  9. ^ "Mahindra Teases Special Thar ROXX for John Abraham". www.carlelo.com. Retrieved 2025-10-04.
  10. ^ "जॉन अब्राहम ने खरीदी Mahindra Thar Roxx, कंपनी ने JA बैजिंग के साथ इस धांसू एसयूवी को बनाया खास". Navbharat Times (in Hindi). Retrieved 2025-10-04.
  11. ^ "Mahindra Thar ROXX John Abraham Edition unveiled". Autocar India. February 2025.
  12. ^ Nigam, Saumya; News, India TV (2025-03-18). "Mahindra Thar Roxx for John Abraham: 5 Exclusive features that make it special". India TV News. Retrieved 2025-10-04. {{cite web}}: |last2= has generic name (help)
  13. ^ "Mahindra Thar Roxx Becomes First-Ever SUV With Dolby Atmos 4-Channel Audio". www.ndtv.com. Archived from the original on 2025-06-01. Retrieved 2025-10-04.
  14. ^ "7000 km road trip in Thar Roxx! Views on fuel efficiency & ride quality | Team-BHP". Team-BHP.com. Retrieved 2025-10-04.
  15. ^ Charan, Parth (June 30, 2025). "The Drive Report: Mahindra Thar Roxx (Petrol RWD)".
  16. ^ "Mahindra Thar Facelift Interiors Spied- Check Similarities With Thar Roxx". www.ndtv.com. Archived from the original on 2025-07-13. Retrieved 2025-10-04.
  17. ^ "Mahindra Thar ROXX: 3 reasons to buy and 3 not to". Autocar India. September 2024.
  18. ^ "Mahindra Thar and Thar ROXX sales rise 80 percent in May 2025". Navbharat Times. May 2025.
  19. ^ "Mahindra Thar crosses 3 lakh sales milestone in India". NDTV Auto. August 2025.
  20. ^ "Mahindra Thar ROXX becomes cheaper despite GST hike". LiveMint. October 2025.
  21. ^ Das, Mainak (2025-10-02). "Thinking Mahindra Thar Roxx this Diwali? This 5-door SUV becomes cheaper by up to ₹1.33 lakh despite GST hike". mint. Retrieved 2025-10-04.
  22. ^ "2025 Mahindra Thar ROXX review: bigger, plusher, and more practical". Hindustan Times Auto. September 2024.
  23. ^ "7 Out of 10 Mahindra Thars Sold Are Now Roxx SUVs: We Explain". Cartoq. Retrieved 2025-10-04.
  24. ^ "Watch: Mahindra Thar ROXX rolls out of showroom during lemon-crushing ritual". India Times. February 2025.
  25. ^ "Viral Video: Woman Drives New Mahindra Thar Roxx Off Showroom's First-Floor". www.ndtv.com. Archived from the original on 2025-09-21. Retrieved 2025-10-04.