MACH Alliance

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The MACH Alliance
Company typeAdvocacy group
IndustryInformation technology
Founded2020
Area served
Global
Key people
Jason Cottrell (President) Holly Hall (Managing Director)
Number of employees
15
Websitehttps://machalliance.org

The MACH Alliance is a non-profit advocacy group whose members include software vendors, systems integrators, agencies, and individual experts known as "Ambassadors",[1] advocating for open technology ecosystems.[2][3] The Alliance was formed in June 2020[4] and by July 2024 had over 111 members[5] spanning six continents.[6] The Alliance sets standards, certifies companies who can deliver open and transformative technologies and solutions at scale, and promotes the adoption of open and modular enterprise technologies.

History

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The MACH Alliance was founded in June 2020[4] by four companies: Contentstack, Commercetools, Valtech and EPAM Systems, plus ten inaugural members: Algolia, Amplience, Cloudinary, Constructor.io, Contentful, E2X, Fluent Commerce, Frontastic, Mobify and Vue Storefront.[7]

MACH is an acronym for:[8][9]

About a year later, MACH membership reached 30 members[10] and again a year later doubled to about 60 members.[11] As of September 2025, the MACH Alliance has 111 members spanning Independent Software Vendors (ISVs & Start up ISVs), System Integrators (GSIs & SIs), and Enablers[12] and 50 Ambassadors representing health, retail, wholesale, CPG, travel, and more.[13]

In October 2025, a new president and new board was announced:[14]

  • Jason Cottrell - CEO & Founder, Orium
  • Paul Curtis – CTO and e-commerce director, easyJet
  • Danielle Diliberti – CEO and co-founder, Sommsation
  • Amanda Cole – CMO, Bloomreach
  • Karl Hampson – CTO, data and AI, Valtech
  • Travis Hess – CEO, Commerce
  • Jen Jones – CMO, commercetools
  • Dana Lawson – CTO, Netlify
  • Marco Kormann Rodrigues – EMEA partner leader, retail and consumer goods, Amazon Web Services (AWS)

References

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  1. ^ "About MACH Alliance". machalliance.org. Retrieved 2023-01-12.
  2. ^ Adrian Bridgwater (2022-08-22). "Why Headless in MACH is a no-brainer". IDG Connect. Retrieved 2023-02-13.
  3. ^ Katy White (2021-01-20). "What is the MACH alliance?". deptagency.com. Retrieved 2023-01-12.
  4. ^ a b Janus Boye (2021-10-11). "What's the MACH Alliance all about?". www.boye-co.com. Retrieved 2023-01-12.
  5. ^ Roy Edwards. "MACH Alliance surpasses 100 members". www.enterprisetimes.co.uk. Retrieved 2024-01-08.
  6. ^ "From Launch to the "Coolest Tech in Town Club" in a Year". The Baas Company. Retrieved 2023-02-14.
  7. ^ Roy Edwards (2020-06-24). "MACH Alliance launched to empower enterprises with modern, SaaS technology". enterprise times. Retrieved 2023-01-22.
  8. ^ Emily Seares (2022-10-25). "'The coolest tech club in town': how Mach is changing digital offerings". Raconteur. Retrieved 2023-01-22.
  9. ^ Bill Doerrfeld (2022-12-08). "Introduction to MACH Architecture". DevOps.com. Retrieved 2023-02-13.
  10. ^ Adrian Bridgwater (2021-08-30). "The speed of software, MACH Alliance hits 30". ComputerWeekly. Retrieved 2023-01-22.
  11. ^ Gabrielle Rodgers (2022-03-02). "MACH Alliance Adds 8 Members That Support Composable Architectures". CMSWIRE. Retrieved 2023-01-26.
  12. ^ "Members | MACH Alliance". machalliance.org. Retrieved 2025-09-19.
  13. ^ "MACH Alliance Ambassadors | MACH Alliance". machalliance.org. Retrieved 2025-09-19.
  14. ^ Critic, C. M. S. (2025-10-01). "MACH Alliance Announces 2025 Executive Board Elections, Reflecting New Leadership for the AI Era". CMS Critic. Retrieved 2025-10-22.