Lushious Massacr
Lushious Massacr | |
|---|---|
.jpg) Lushious Massacr at DragCon 2019 | |
| Born | Martin De Luna Jr. Brownsville, Texas, U.S. |
| Occupation(s) | Drag queen Makeup artist YouTuber |
| Years active | 2010s–present |
| Known for | Emmy Award-winning makeup artist on We're Here |
Lushious Massacr is a Mexican-American drag queen, professional makeup artist, and social media personality based in Brownsville, Texas.[1] She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the HBO reality television series We're Here.[2][3]
Early life
[edit]Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas.[1] She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene.[4] After seven years in Houston, she returned to Brownsville.[1]
As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers.[5] At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance.[5] During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development.[4] She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose.[1]
Career
[edit]Makeup artistry
[edit]Massacr began her professional career working as a makeup artist for MAC Cosmetics.[6] In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program.[7]
Her work on the HBO reality series We're Here, where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022.[2] She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode.[8]
Television
[edit]In 2016, Massacr was featured on the web series Transformations with James St. James, produced by World of Wonder Productions.[6] She has also appeared as a judge on the reality competition series Drag Latina.[1]
Social media
[edit]Massacr operates a YouTube channel featuring a series called "Dragvestigations," where she visits retail establishments while in drag and provides comedic commentary.[4] In these videos, she performs under the persona "Mimi" and has developed popular catchphrases ("brick", "creature", "don’t do it little girl", "crossdresser", "bitter") that have resonated with audiences.[4]
Activism
[edit]In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border.[9]
Massacr has been active in LGBTQ rights advocacy. In March 2025, she spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated: "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us."[10] She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley.[11]
Filmography
[edit]| Year | Title | Role | Notes |
|---|---|---|---|
| 2016 | Transformations with James St. James | Herself | Web series episode |
| 2022 | We're Here | Makeup artist | "Kona, Hawaii" episode; Emmy Award winner |
| 2023 | Drag Latina | Judge | Season 2 |
Awards and honors
[edit]| Year | Award | Category | Work | Result |
|---|---|---|---|---|
| 2022 | Primetime Emmy Award | Outstanding Makeup for a Variety, Nonfiction or Reality Program | We're Here | Won |
References
[edit]- ^ a b c d e Rendon, Luis G. (August 22, 2023). "Meet makeup artist and Brownsville drag queen, Lushious Massacr". Los Angeles Times. Retrieved January 8, 2025.
- ^ a b "Juried Award Winners Announced for 74th Emmy Awards". Television Academy. August 11, 2022. Retrieved January 8, 2025.
- ^ "'Legendary,' 'Arcane' and 'We're Here' Among Juried Emmy Winners". Variety. August 12, 2022. Retrieved January 8, 2025.
- ^ a b c d "Lushious Massacr Is Living Her Realness Era—and 'Dragvestigating' Her Way Through It". OutSmart Magazine. June 26, 2025. Retrieved January 8, 2025.
- ^ a b "Slaying with Lushious Massacr". Trucha RGV. February 17, 2022. Retrieved January 8, 2025.
- ^ a b "Houston drag queen transforms James St. James". Houston Chronicle. February 4, 2016. Retrieved January 8, 2025.
- ^ "Sephora Announced The New #SephoraSquad Members & They're All Your Faves". Elite Daily. March 29, 2019. Retrieved January 8, 2025.
- ^ "Creative Arts Emmys 2022 Winners List: RuPaul, Stranger Things Win Awards". Newsweek. September 12, 2022. Retrieved January 8, 2025.
- ^ Rivas, Gabrielle (March 8, 2019). "Latinx Drag Queen Posts GRWM Video at Border Wall". Latino Rebels. Retrieved January 8, 2025.
- ^ "Hundreds march Sunday for queer, trans rights in Dallas". The Dallas Morning News. March 25, 2025. Retrieved January 8, 2025.
- ^ "The Rio Grande Valley as Heart of LGBTQ+ Resistance and Joy". Texas Observer. June 25, 2025. Retrieved January 8, 2025.