The Loadsamoney character was created in reaction to the policies of the Thatcher government of the day. The song also spawned a sold-out live tour.[2] In May 1988, Labour Party leader Neil Kinnock used the term loadsamoney to criticise the policies of the Conservative government and journalists began to refer to the "loadsamoney mentality" and the "loadsamoney economy".[3]
^A. Biressi, H. Nunn, Class and Contemporary British Culture, 2013, 1137314133 "The 1988 musical parody 'Loadsamoney: Doin' Up The House' became a hit single and featured in a successful live tour. In the video Loadsamoney is seen mocking the hapless poor, middle-class people in suits, operagoers, politicians and the oldstyle, outmoded 'pay packet' flatcap working class (who were represented in black and white film to signal their ..."