KXXX
Broadcast areaWest Kansas
Frequency790 kHz
Programming
FormatClassic country
Affiliations
Ownership
OwnerKansas Broadcast Company, LLC
History
First air date
July 1947 (1947-07)[1]
Technical information[2]
Licensing authority
FCC
Facility ID37125
ClassD
Power
  • 5,000 watts (day)
  • 24 watts {night)
Transmitter coordinates
39°23′35.00″N 101°0′6.00″W / 39.3930556°N 101.0016667°W / 39.3930556; -101.0016667
Links
Public license information
WebcastListen live
Websitewww.ksfarm.net Edit this at Wikidata

KXXX (790 AM) is a radio station broadcasting a farm and classic country radio format, licensed to Colby, Kansas. The station serves the tri-state region of Northwest Kansas, Northeast Colorado and Southwest Nebraska.[3] Nationally known personalities on the original staff were John B. Hughes, Johnny Pearson and Jerry Oppy.[4] The station is currently owned by Kansas Broadcast Company, LLC.[5]

History

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KXXX is one of the oldest radio stations serving the tri-state region of Northwest Kansas, Northeast Colorado, and Southwest Nebraska The station's history began in the years immediately following World War II. After receiving a license from the Federal Communications Commission (FCC) in April 1947, KXXX officially started broadcasting on the 790 kHz frequency on July 14, 1947. Its original broadcast studio was located in the basement of the Cooper Hotel in Colby.[6] The original identification for the station was "Ranch and Farm Radio," though it soon changed to "Town and Country Radio".[7] In July 1963, KXXX became a member of the CBS radio network. In the late 1980s, KXXX was part of the Kansas-based "LS Network" of radio entrepreneur Larry Steckline.[8] It is now the flagship station for the Kansas Farm and Ranch Radio Network.[9]

Former logo

References

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  1. ^ "KXXX (AM)" (PDF). Broadcasting Yearbook. 1979. p. C-83 – via World Radio History.
  2. ^ "Facility Technical Data for KXXX". Licensing and Management System. Federal Communications Commission.
  3. ^ "Station Information Profile". Arbitron.
  4. ^ "FARM AND HOME RADIO KXXX Radio Station 1065 S. Range" (PDF). Colby Free Press-Tribune via Colby Community College (PDF document). December 1, 2016. Retrieved November 2, 2025.
  5. ^ "KXXX Facility Record". United States Federal Communications Commission, audio division.
  6. ^ "FARM AND HOME RADIO KXXX Radio Station 1065 S. Range" (PDF). Colby Free Press-Tribune via Colby Community College (PDF document). December 1, 2016. Retrieved November 2, 2025.
  7. ^ "KXXX 790". NWKS Radio. Kansas Broadcast Company. Retrieved November 2, 2025.
  8. ^ "Radio station to expand coverage". Salina Journal. Harris News Service. December 16, 1988. p. 17. Retrieved July 26, 2020 – via newspapers.com.
  9. ^ Venta, Lance (February 2, 2024). "Kansas Broadcasting Company To Acquire Rocking M Media's Ten Stations In Bankruptcy Auction". RadioInsight. Retrieved November 2, 2025.
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