KXXO
| |
|---|---|
| Broadcast area | South Puget Sound |
| Frequency | 96.1 MHz |
| Branding | X96.1 |
| Programming | |
| Language | Spanish |
| Format | Latin pop, adult contemporary |
| Ownership | |
| Owner | 3 Cities, Inc. (sale pending to Bustos Media) |
| Operator | Bustos Media |
| History | |
First air date | January 16, 1990 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 67027 |
| Class | C |
| ERP | 37,000 watts |
| HAAT | 717 meters (2,352 ft) |
Transmitter coordinates | 46°58′22.4″N 123°8′22.5″W / 46.972889°N 123.139583°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | laradiodeseattle |
KXXO (96.1 FM, "X96.1") is a radio station licensed to Olympia, Washington. Owned by 3 Cities, Inc. and operated by Bustos Media under a transitional local marketing agreement, it broadcasts a Latin pop and adult contemporary format serving the South Puget Sound region of Washington.
After a week of signal testing and stunting with nature sounds, the station officially signed on at 7 a.m. on January 16, 1990, with an adult contemporary format as "Mixx 96.1." The station was owned by Dave Rauh and Toni Holm (formerly of KAOS), doing business as 3 Cities, Inc..[2][3][4]
In August 2025, 3 Cities announced that it would sell the station to Bustos Media for $1.5 million. The purchase made KXXO the company's fifth station in the Seattle-Tacoma market.[5] At midnight on October 27, after an hour-long goodbye from station staff, as well as playing "The Long and Winding Road" by The Beatles (the station's first song played during its 1990 sign-on), KXXO stunted with nature sounds.[6][7]
On October 27, around 3:40 p.m., Bustos Media took over operations of the station, and flipped it to a predominantly-Spanish language format branded as X96.1. The new format features a mix of Latin pop and English-language adult contemporary music.[8]
References
[edit]- ^ "Facility Technical Data for KXXO". Licensing and Management System. Federal Communications Commission.
- ^ Mark Baumgartner, "Olympia radio station debuts next month", The Olympian, November 8, 1989.
- ^ "Olympia station hits the airwaves", The Olympian, January 16, 1990.
- ^ https://www.kxxo.com/
- ^ "Bustos Media Expands In Puget Sound With KXXO Purchase". RadioInsight. August 19, 2025. Retrieved August 21, 2025.
- ^ Final Hour of Mixx 96.1
- ^ Aircheck: 'Mixx 96.1' Signs-Off on KXXO/Olympia, Washington - October 26, 2025
- ^ Venta, Lance (October 24, 2025). "Bustos Media To Launch X96.1 On KXXO". RadioInsight. Retrieved October 28, 2025.
External links
[edit]- Facility details for Facility ID 67027 (KXXO) in the FCC Licensing and Management System
- KXXO in Nielsen Audio's FM station database
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