Jus-Rol - DefZone.Net

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Jus-Rol

Product type	Pastry
Owner	Rinkelberg Capital
Country	United Kingdom
Introduced	1954; 71 years ago (1954)
Markets	Worldwide
Previous owners	Fitch Lovell Booker Group Grand Metropolitan General Mills Cérélia
Tagline	"Pastry to be proud of"
Website	jusrol.co.uk

Jus-Rol is a manufacturer of chilled and frozen pastry and related products, such as vol-au-vents. The company is owned by Rinkelberg Capital.

The company began in 1954 in Coldstream, Scotland, when local baker, Mr Tom Forsythe, started selling "Just Roll" puff pastry to his customers. In 1975 the business was sold to the food giant Fitch Lovell, before being sold off by Booker Group (the new owners of Fitch Lovell) in 1990 to Grand Metropolitan which subsequently sold it to General Mills.

In early 2007, the parent company of Jus-Rol, General Mills, acquired the Northamptonshire frozen pastry and pork pie company Saxby Bros Ltd, in a takeover bid. All frozen pastry production was transferred from the Wellingborough Saxby's site to Berwick-upon-Tweed in 2008, terminating the Saxby brand. In 2016 the Berwick site closed as General Mills moved production outside the UK.^[1]

In 2021, Cérélia UK acquired Jus-Rol from General Mills, but following an order by the Competition and Markets Authority, in 2025 sold Jus-Rol's business in the UK and the Republic of Ireland to Rinkelberg Capital.^[2]

British Pie Week

[edit]

In 2007, Jus-Rol launched an annual celebration British Pie Week on 4 March.

References

[edit]

^ Bamford, Vince (29 October 2015). "General Mills set to close Jus-Rol pastry plant in Berwick". The Grocer. Retrieved 29 February 2024.
^ Devlin, Ed (12 March 2025). "Cérélia admits CMA defeat and sells Jus-Rol to private equity". The Grocer. Retrieved 19 November 2025.

External links

[edit]

Official website

This article about a company of the UK is a stub. You can help Wikipedia by expanding it.

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