Home Instead

  1. Home
  2. Wiki

Home Instead
HeadquartersOmaha, Nebraska
Region
United States
ServicesHome care
Websitewww.homeinstead.com

Home Instead is a network of franchise businesses specializing in non-medical in-home care and support for older people. Founded in 1994, with headquarters in Omaha, it is the largest senior care franchise in the world, with 1200 independently owned and operated offices across six countries. In August 2021, the company was acquired by Honor Technology, based in San Francisco.[1] The organization has been recognized as one of the key providers in the global home care services market.[2]

The company was founded by Paul and Lori Hogan in 1994 and has received recognition for its business success from Entrepreneur Magazine, Franchise Times,[3] the International Franchise Association, and various industry publications.[4] In 2025, Paul and Lori Hogan were inducted into the Nebraska Business Hall of Fame for their significant impact on business and the wider community.[5] Seth Sternberg serves as the current Chief Executive Officer of Home Instead, overseeing the +80 million hours of care Home Instead provides globally.

United States

[edit]

In the U.S., Home Instead franchises offer an array of nonmedical services, including companionship, personal care, and specialized support for conditions like Alzheimer’s and other dementias. The U.S. operation has consistently received high rankings in franchisee satisfaction, being listed in Entrepreneur’s 2025 Franchise 500 Hall of Fame in the +25 years category,[6] in The Telegraph’s 2024 Best of the Best Awards as a Winner in the Senior Services, In-Home Health Care[7] section, and as the Winner of Franchise Times’ Zor Award as Top Brand to Buy in 2023.[8] More recently, in 2024, Newsweek ranked Home Instead #1 in the Home Care Services for Seniors and Disabled category,[9] while Forbes ranked it #45 on its Best Healthcare Employers for Women list.[10]

While the company maintains high standards of care and service, Home Instead faces challenges in staff recruitment due to sector-wide wage competition, a common problem in the home care industry.[11] Despite these challenges, Home Instead continues to expand its services and maintain its position as a leading provider of senior care services globally.[12]

Global operations

[edit]
Home Instead Senior Care wheelchair adapted car

Canada

[edit]

In 2023, Home Instead was the recipient of the Canadian Franchise Association’s Franchisees’ Choice Designation for the 13th year in a row, recognizing superior franchise relations, leadership, communications, and training.[13] The company has been active in community service, organizing annual Christmas gift deliveries to elderly individuals living alone in Toronto since 2013.[14]

Germany

[edit]

By November 2018, Home Instead (Seniorenbetreuung) had established 111 franchises throughout Germany.[15]

Japan

[edit]

Home Instead has 2 established franchises in Japan.[16]

Singapore

[edit]

Home Instead has 1 franchise in Singapore.[16]

United Kingdom

[edit]

The UK operation, led by CEO Martin Jones, has grown to 255 franchised offices employing more than 13,000 people since its 2005 establishment in Chester.[17] The company has achieved notable success in quality ratings, with 40 Care Quality Commission (CQC) 'outstanding' ratings across England by 2019, representing 20% of the English network compared to the sector average of 2%.[18]

The company has received numerous accolades, including the Princess Royal Training Award in 2016 and 2019, and was named in the Elite Franchise Top 100 league table in 2020.[19]

See also

[edit]

References

[edit]
  1. ^ "Honor Technology acquires Home Instead in 'revolutionary' home care deal". Home Care Insight. 9 August 2021. Retrieved 5 February 2022.
  2. ^ "Home Instead Senior Care franchise for Crewe and Nantwich closes". Nantwich News. 23 August 2019. Retrieved 26 August 2019.
  3. ^ "Economic insight: Franchise Times Top 200 (Franchise Times Magazine: October, 2008)". www.franchisetimes.com. Archived from the original on 11 October 2008. Retrieved 14 August 2025.
  4. ^ "Home Care for Senior Citizens - TIME". www.time.com. Archived from the original on 6 September 2009. Retrieved 14 August 2025.
  5. ^ NebraskaChamber (7 February 2025). Paul & Lori Hogan | 2025 Nebraska Business Hall of Fame. Retrieved 14 August 2025 – via YouTube.
  6. ^ Herold, Tracy Stapp (11 March 2025). "Here's Who Made the Franchise 500 Hall of Fame in 2025". Entrepreneur. Retrieved 14 August 2025.
  7. ^ The Telegraph (11 December 2024). "Complete list of the 2024 Best of the Best winners". The Telegraph. Hearst Newspapers. Retrieved 14 August 2025.
  8. ^ Ewen, Beth (27 February 2023). "Home Instead Wins Franchise Times Zor Award as Top Brand to Buy". franchisetimes.com. Retrieved 14 August 2025.
  9. ^ "America's Best of the Best 2024". Newsweek. 28 August 2024. Retrieved 14 August 2025.
  10. ^ Peachman, Rachel Rabkin. "Forbes America's Best Employers for Women 2025 List". Forbes. Retrieved 14 August 2025.
  11. ^ Regan, Tim (2 July 2021). "Current Labor Crisis Deepens Senior Living's 'Dysfunctional' Staffing Model". Senior Housing News. Retrieved 14 August 2025.
  12. ^ Research, Darwin (16 August 2021). "Our Take: Honor Technologies acquires Home Instead with goal of scaling up high-quality senior home care". Darwin Research Group. Retrieved 14 August 2025.
  13. ^ "2023 Franchisees' Choice Designation". CANADIAN FRANCHISE ASSOCIATION. 6 April 2023. Retrieved 14 August 2025.
  14. ^ "Community program delivers gifts to isolated seniors in east Toronto". Toronto.com. 22 December 2018. Archived from the original on 24 December 2018. Retrieved 14 August 2025.
  15. ^ "Franchise | Home Instead feiert Unterzeichnung des 111. Franchisevertrags | SYSTEMWISSEN Franchise Verbundgruppen". www.systemwissen.info (in German). Archived from the original on 30 March 2019. Retrieved 14 August 2025.
  16. ^ a b "Own A Master Franchise in Senior Home Care with Home Instead". www.homeinsteadglobal.com. Retrieved 14 August 2025.
  17. ^ "INTERVIEW: Home Instead CEO on making a difference 20 years on". Home Care Insight. 4 October 2024. Archived from the original on 14 November 2024. Retrieved 14 August 2025.
  18. ^ Clarke, Sarah (11 January 2019). "Home Instead pulls away from competition with 40th outstanding rating". Retrieved 14 August 2025.
  19. ^ "Home Instead Senior Care named UK's number one franchise". 15 December 2020. Retrieved 14 August 2025.

Further reading

[edit]
[edit]
Wikimedia Commons has media related to Home Instead Senior Care UK.