Hayu (streaming service)

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This article is about the streaming service. For the Tribe in Nepal, see Hayu.
Hayu
Type of site
OTT platform
HeadquartersLondon,
United Kingdom
Area served
  • Albania
  • Australia
  • Belgium
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • Iceland
  • Ireland
  • Italy
  • Luxembourg
  • Netherlands
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
OwnerNBCUniversal
ServicesVideo on demand
ParentComcast
URLhayu.com
RegistrationMonthly subscription required to access content
Launched1 March 2016; 9 years ago (2016-03-01)
Current statusActive

Hayu (stylized as hayu and pronounced /ˈheɪjuː/ HAY-yoo)[1] is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.[citation needed]

The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.[2][3]

Overview

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From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind[citation needed] – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU’s US channels: Bravo, E! and Oxygen.[4]

Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.[5][6][7][8][9][10][11][12][13]

In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX.[14] In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.[15]

On 26 October 2024, Hayu announced The Real Housewives of London as its first-ever commission of an original series. The series is set to premiere exclusively on the service in 2025.[16]

Selected Programming

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References

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  1. ^ "Hayu". www.youtube.com. 25 February 2016. Archived from the original on 23 April 2016. Retrieved 27 January 2018.
  2. ^ "Terms and Conditions". Hayu.com. Retrieved February 10, 2025. The hayu Service is provided by Universal Pictures Subscription Television Limited, a company registered in England and Wales
  3. ^ Lindzon, Jared (January 13, 2025). "What reality TV-loving Canadians can expect from streaming giant Hayu in 2025 — and what's with that name, anyway?". Toronto Star. Retrieved February 10, 2025. The Toronto-born, London, England-based head of the American media giant's international reality streaming platform[...]
  4. ^ "What is Hayu". Hayu.
  5. ^ "NBCU to launch reality SVoD service hayu in UK, Ireland and Australia". Digital TV Europe. Retrieved 11 February 2016.
  6. ^ Clarke, Stewart (10 December 2018). "NBCU's Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)". Variety. Retrieved 10 December 2018.
  7. ^ White, Peter (2 May 2018). "NBCU Launches Hayu In Canada; Discovery Brings Walter Presents To Italy – Global Briefs". Deadline. Retrieved 2 May 2018.
  8. ^ Clarke, Stewart (14 September 2017). "NBCUniversal to Launch Reality-TV Streaming Service Hayu in Nordics (EXCLUSIVE)". Variety. Retrieved 14 September 2017.
  9. ^ Szalai, Georg (18 February 2021). "NBCUniversal Reality TV Streamer Hayu Launches in 11 More Countries". Hollywood Reporter. Retrieved 18 February 2021.
  10. ^ Szalai, Georg (28 September 2022). "NBCUniversal Reality TV Streamer Hayu to Launch in Central and Eastern Europe". Hollywood Reporter. Retrieved 28 September 2022.
  11. ^ Dziadul, Chris (29 September 2023). "Hayu to launch in New Zealand". Broadband TV News. Retrieved 29 September 2023.
  12. ^ Szalai, Georg (18 November 2020). "NBCU Reality Streamer Hayu Launches in Germany, Austria". Hollywood Reporter. Retrieved 18 November 2020.
  13. ^ McDonald, Andy (4 October 2018). "NBC launches Hayu in Canada". TBI (Television Business International). Archived from the original on 25 October 2021. Retrieved 4 October 2018.
  14. ^ "ITVX to launch Hayu Select this Summer". ITV. Retrieved 3 July 2024.
  15. ^ "New programming season at Groupe M6". company.rtl.com. Retrieved 2025-02-26.
  16. ^ Shafer, Ellise (26 October 2024). "'Real Housewives of London' Coming in 2025 From Hayu and 'Made in Chelsea' Producer". Variety. Retrieved 7 June 2025.
  17. ^ Tinoco, Armando (2025-07-15). "'The Real Housewives Of London' Trailer Drops With Caroline Stanbury & Dorinda Medley Cameos; Hayu Sets Premiere Date". Deadline. Retrieved 2025-08-30.
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