Guga Foods | |
|---|---|
| Born | Gustavo Tosta July 27, 1980 |
| Years active | 2015–present |
| YouTube information | |
| Channels | |
| Genre | Cooking |
| Subscribers | 5.44 million (main channel) 2.1 million (Sous Vide Everything) 3.26 million (Guga) |
| Views | 1.07 billion (main channel) 420 million (Sous Vide Everything) 1.47 billion (Guga) |
| Last updated: December 24, 2025 | |
| Website | gugafoods |
Gustavo Tosta (born July 27, 1980), also known as Guga, is a Brazilian-American chef and YouTuber. He is known for his experiments involving dry-aging foods and combining unconventional recipes.
Early life
[edit]Gustavo Tosta was born on July 27, 1980, in Uberaba, Minas Gerais, Brazil. When he was still young, he immigrated to the United States with his family, settling in Redland, Florida.[1]
Career
[edit]Before becoming a YouTuber, Guga owned a web design agency, in which he treated his workers to Brazilian steakhouse restaurants multiple times a week. To save money, he began to cook the steak himself; once he had one of his friends record him using the sous vide technique and post the video online. The video gained views and led Guga to realize that there is interest in him cooking, leading him to begin posting more.[2][3][4]
Guga Foods, originally called Easy Foods, was Guga's original channel, which he scarcely uploaded on. He eventually pivoted to Sous Vide Everything, noticing the larger audience there. After reaching 100,000 subscribers on Sous Vide, Guga's newphew, Angel, wanted to join the channel. He decided that Angel could join the channel if they both made videos on Guga Foods, which they would change to focus on food experiments. Guga Foods eventually surpassed Sous Vide in popularity as it was more accessible to a general audience. His third channel, Guga, served as a combination of a YouTube Shorts channel and a side channel more casual videos.[2][3]
In 2021, Guga signed with Night.[5] This followed a viral video in which Guga covered an A5 Wagyu steak in Nutella, sparking a reaction from Gordon Ramsay.[6][7] He released a recipe book, Guga: Breaking the Barbecue Rules, in April 2023.[1]
Personal life
[edit]Guga is private with his personal life, but has mentioned that he has a wife and three children.[2]
Guga originally wanted to become a taekwondo master and instructor,[8] even owning a martial arts studio at one point. He had to end his career due to an unspecified serious injury.[2]
References
[edit]- ^ a b Scott, Jesse (April 18, 2023). "Internet Cooking Phenom Guga Discusses New Book and His Wildest Culinary Experiments". Miami New Times. Retrieved December 24, 2025.
- ^ a b c d Smith, Crawford (January 18, 2024). "Everything We Know About Gustavo Tosta From Guga Foods". Mashed. Retrieved December 24, 2025.
- ^ a b Hale, James (March 16, 2023). "YouTube Millionaires: Guga is doing some "crazy stuff" on his newest channel—and it's paying off". Tubefilter. Retrieved December 24, 2025.
- ^ "How to cook the perfect steak with YouTube star Guga Tosta". RNZ. July 31, 2023. Retrieved December 24, 2025.
- ^ Hale, James (April 9, 2021). "Night Media Signs YouTube Gourmand Guga Foods, Who's Launching Two Product Lines This Summer (Exclusive)". Tubefilter. Retrieved December 24, 2025.
- ^ Konstantinides, Anneta (March 18, 2021). "Gordon Ramsay roasted a chef who covered an expensive Wagyu steak with Nutella". Business Insider. Retrieved December 24, 2025.
- ^ "Smoked mac and cheese, roasted garlic ribeye and more summertime recipes". ABC News. Retrieved December 24, 2025.
- ^ "Teaching you to break rules". Otago Daily Times Online News. November 8, 2023. Retrieved December 24, 2025.