Geotab

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Geotab Inc.
Company typePrivate
IndustryTelematics
Founded2000
HeadquartersOakville, Ontario
Area served
North America, Latin America, Europe, Australia, Asia, Africa
Key people
Neil Cawse (CEO)
Websitewww.geotab.com Edit this on Wikidata

Geotab is a Canadian technology company that develops and manufactures telematics and fleet management solutions. The company is one of the largest telematics providers in the world, with over 4 million connected vehicles on its platform.[1] It provides a range of hardware devices for automatic vehicle location, including GPS tracking units, and a cloud-based software platform called MyGeotab.

Geotab provides services in fleet digitalization and asset tracking.[2] According to market analysis by Berg Insight, Geotab is the largest fleet telematics provider in both Europe and Latin America by number of active subscriptions.[3][4] The company's platform is used by businesses and public sector organizations to improve vehicle productivity, safety, and efficiency, which can include fuel management.

History

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Geotab was founded in 2000 by CEO Neil Cawse in Oakville, Ontario.[5] The company launched its flagship fleet management software platform, MyGeotab, in 2012, the same year it partnered with Sprint to expand its reach in the US market.[6][7]

The company has grown through a series of acquisitions. It acquired Strategic Telecom Solutions in 2015,[8] the electric vehicle telematics provider FleetCarma in 2018,[9] and BSM Technologies in 2019, which expanded its vehicle tracking system offerings.[10] Geotab acquired the Spanish engineering firm Intendia in 2018.[11]

In 2021, Geotab launched a business unit called Altitude by Geotab (formerly Geotab ITS), which provides transportation data analytics for public and commercial sector projects.[12] The unit has published studies on topics including urban freight efficiency, trucking electrification, and the use of fleet data by fuel retailers. The service uses aggregated and anonymized data to protect privacy.[13]

Geotab has been awarded several large government contracts related to fleet digitalization. In 2017, the company was awarded a blanket purchase agreement by the US Department of Homeland Security,[14] and in 2020, it won a sole-source contract to equip 21,000 vehicles for the U.S. Air Force with its fleet telematics system.[15]

In 2022, the U.S. Court of Federal Claims upheld Geotab's contract with the U.S. Postal Service, valued at up to $301 million, after competitor Samsara filed a bid protest challenging the award.[16]

In 2021, Geotab reached a settlement with the California Air Resources Board (CARB) for selling non-compliant aftermarket telematics control units in California, paying a penalty of $438,750.[17]

Market analysis firm ABI Research has ranked Geotab as a leading telematics provider in the world on four separate occasions.[18] The company has also been included in Deloitte’s Technology Fast 500 list in North America,[19] and in 2023, it received the “Best Commercial Vehicle Innovator” award from Canadian Business magazine.[20]

References

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  1. ^ "Commercial Fleet Telematics Global Study" (pdf). PTOLEMUS Consulting Group. July 2024. Retrieved September 23, 2025. Geotab remains the global leader with over 4 million active subscriptions.
  2. ^ "Asset Tracking Market is Booming So Rapidly: Major Giants Honeywell, Oracle, SAP". NewsTrail. August 26, 2024. Retrieved September 23, 2025.
  3. ^ "Berg Insight: European Fleet Management Systems to Reach 27.6 Million Units by 2028". The Fast Mode. September 17, 2024. Retrieved September 23, 2025.
  4. ^ "The installed base of fleet management systems in Latin America will reach 16.6 million units by 2029". Berg Insight. September 10, 2024. Retrieved September 23, 2025.
  5. ^ "About Geotab". Geotab. Retrieved September 23, 2025.
  6. ^ "Versatile Geotab Plug-and-Play Fleet Solutions Join Sprint Portfolio | Sprint Newsroom". newsroom.sprint.com. Retrieved 2020-03-24.
  7. ^ "MyGeotab: What is it and how do I get started?". Geotab Blog. August 26, 2013. Retrieved September 23, 2025.
  8. ^ "Geotab Acquires Strategic Telecom Solutions". SDM Magazine. November 4, 2015. Retrieved September 23, 2025.
  9. ^ Record, Brent Davis Record Reporter, Waterloo Region (2018-06-13). "Electric vehicle technology firm charging ahead with new owner". The Record. Retrieved 2023-12-06.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ^ "Geotab completes acquisition of BSM Technologies". Geotab. June 4, 2019. Retrieved September 23, 2025.
  11. ^ Frank (2019-11-21). "Geotab buys Intendia to boost growth in Europe". Global Fleet. Retrieved 2023-12-06.
  12. ^ Riddle, Nicole. "Geotab Intelligent Transportation Systems (ITS) Helps Government Transportation Leaders Better Move People and Goods Throughout their Jurisdictions". Geotab Website. Geotab Inc. Retrieved 14 September 2021.
  13. ^ "Our Unwavering Commitment to Data Privacy". Data Privacy - Altitude by Geotab. Altitude by Geotab. Retrieved 15 December 2024.
  14. ^ December 12; Bookmark +, 2017 • Staff •. "Homeland Security Awards Additional Purchase Agreement for Telematics". www.government-fleet.com. Retrieved 2023-12-06.{{cite web}}: CS1 maint: numeric names: authors list (link)
  15. ^ "Geotab wins contract for fleet telematics in U.S. Air Force vehicles - GPS World". GPS World - The Business and Technology of Global Navigation and Positioning. 2022-02-02. Retrieved 2023-12-06.
  16. ^ "Samsara loses protest of $300M+ USPS telematics contract award". FedScoop. October 21, 2022. Retrieved September 23, 2025.
  17. ^ "Geotab USA, Inc. Settlement". California Air Resources Board. Retrieved September 23, 2025.
  18. ^ "Commercial Telematics Vendors Competitive Ranking". ABI Research. Retrieved September 23, 2025.
  19. ^ "2019 Deloitte Technology Fast 500" (PDF). Retrieved September 23, 2025.
  20. ^ "The CB Innovation Awards 2023: Meet the Winners". Canadian Business – How to Do Business Better. Retrieved 18 June 2024.
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