Flex Seal

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Flex Seal products
(Swift Response, LLC)
Company typePrivate
IndustryChemical industry
FoundedFebruary 18, 2011; 14 years ago (2011-02-18)
Headquarters
Weston, Florida
,
U.S.
Area served
United States
Key people
Philip Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
  • Foamazing
  • Slick Fix
  • Maximum Traction
  • Blast Off
  • Winter Wax
  • Flex Paste
  • Flex Tape Adhesive Remover
  • Flex Max
  • Flex Super Glue
  • Flex Seal Family Of Flooding Protection
  • Flex Duct Tape Super Wide
  • Flex Caulk
Number of employees
100 (2019)
Websiteflexsealproducts.com

Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded on February 28, 2011,[1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.[1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice.

Products

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The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[2]

Flex Shot was released as an alternative to a caulk gun.[3] Flex Tape was released as a waterproof tape.[4] Flex Glue was released as a fix-all adhesive.[5]

The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.

Advertising

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Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.[6]

From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,[7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.[9]

References

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  1. ^ a b c Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
  2. ^ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Archived from the original on August 9, 2018. Retrieved May 19, 2018.
  3. ^ "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
  4. ^ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
  5. ^ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
  6. ^ "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017..
  7. ^ "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
  8. ^ "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.[dead link]
  9. ^ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Archived from the original on June 25, 2019. Retrieved May 26, 2018.