Summary
[edit]Marketing advertisement, from 1978, for the American clothing brand Underoos. The marketing ad appears to be from a marketing campaign via a magazine or poster. The ad features two of the comic book superheroes brand licenses, "Wonder Woman" and "Spider-Man" that helped make the brand famous. Underoos was an iconic children's brand during the late 1970s and 1980s that continues to have pop culture relevance for their original marketing innovation and nostalgia. The parent company is no longer producing products under the brand name and has licensed the brand name to others. The most recent has just ceased operation. This image is to be uploaded to the Underoos Wikipedia page. Roxanne-snowden (talk) 17:40, 5 October 2021 (UTC)
Licensing
[edit]The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.
It is believed that the use of some images of promotional material to illustrate:
- the person(s), product, event, or subject in question;
- where the image is unrepeatable, i.e. a free image could not be created to replace it;
- on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;
qualifies as fair use under Copyright law of the United States. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.
Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale must be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.