Face control

Face control refers to the policy of upscale nightclubs, casinos, restaurants and similar establishments to strictly restrict entry based on a bouncer's snap judgment of the suitability of a person's looks/attractiveness, money, style or attitude/personality, especially in Greece, Russia and other former Soviet countries such as Ukraine.[citation needed] The term "face control" comes from the fact that establishments are attempting to use exclusivity to preserve their public "face"[citation needed].

Although a similar "velvet rope" policy exists in other countries, aiming to admit the right mix of "beautiful people" and keep out boring or unattractive would-be patrons, the Russian version is considered particularly harsh and unforgiving by Western standards.[1]

The rare occasional use of this term in English can be considered a linguistic reborrowing via the Russian pseudo-anglicism фейсконтроль (feiskontrol).

Admission standards

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Some establishments only practice face control on Fridays and Saturdays, so customers unable to meet the bouncer's standards can come at other times.[2] In Moscow, stricter face control tends to be implemented as the evening progresses, so people can also avoid it by coming early for dinner, before the bouncers are posted.[3] As foreigners are sometimes preferred, speaking English has also been noted as helpful in getting through face control.[4] Author of Lonely Planet Russia, Simon Richmond advises to "arrive in a small group, preferably with more men than women" and to smile to "show the bouncer that you are going to enhance the atmosphere inside".[5]

See also

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References

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  1. ^ Joshua Yaffa (September 25, 2009). "Barbarians at the Gate". New York Times. Retrieved August 12, 2012.
  2. ^ Goscilo, Helena (4 October 2010). Celebrity and Glamour in Contemporary Russia. Routledge.
  3. ^ Gustafson, Ingrid (27 November 2007). Let's Go Eastern Europe 13th Edition.
  4. ^ Averbuck, Alexis. Lonely Planet Eastern Europe.
  5. ^ Richmond, Simon (2012). Lonely Planet Russia. Lonely Planet. ISBN 978-1-74179-579-0.
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