Elliot Grainge

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Elliot Grainge
Born
Elliot Cecil Grainge

(1993-11-06) 6 November 1993 (age 32)
United Kingdom
EducationImmanuel College, Bushey; Northeastern University
OccupationMusic executive
Title
Spouse
​
(m. 2023)​
Children1
ParentSir Lucian Grainge (father)

Elliot Cecil Grainge (born 6 November 1993)[1] is a British record executive. He is the CEO of Atlantic Music Group.[2] The label has signed successful recording artists including Trippie Redd, 6ix9ine, Don Toliver, Ed Sheeran, and Cardi B.[2][3] He is the son of record executive Sir Lucian Grainge and is married to social media personality and model Sofia Richie.[4]

Early life and education

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Grainge was raised in the United Kingdom. He is the son of Sir Lucian Grainge and his first wife, Samantha Berg, and was raised Jewish.[5] His father is CEO of Universal Music Group, and he grew up as a music industry insider.[2] Grainge moved to the United States in 2009.[6]

He attended Northeastern University in Boston.[4] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.[2] After graduating from Northeastern with a bachelor's degree,[4] Grainge moved to Los Angeles, where his family lived.[2]

Career

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Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[7] His label has signed musicians such as rappers Iann Dior,[3] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.[2] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.[2]

In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[8] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[9] Grainge's company acquired music label Homemade Projects in February 2022.[10]

As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.[2][4]

On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed CEO of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.[11][12]

Personal life

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On 20 April 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the south of France.[4] Their daughter was born on 20 May 2024.[13]

References

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  1. ^ Emily, Burack (25 January 2024). "Meet Sofia Richie's Husband, Elliot Grainge". Town & Country. Retrieved 8 November 2025.
  2. ^ a b c d e f g h Trakin, Roy (4 December 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved 27 June 2022.
  3. ^ a b Glicksman, Josh (17 October 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved 9 July 2022.
  4. ^ a b c d e Pasquini, Maria; Gibson, Kelsie (31 May 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved 27 June 2022.
  5. ^ Kirkpatrick, Emily (4 April 2023). "Sofia Richie Reveals She Converted to Judaism Ahead of Wedding to Elliot Grainge". Vanity Fair. Retrieved 9 August 2024.
  6. ^ Bowenbank, Starr (20 April 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved 28 June 2022.
  7. ^ Variety Staff (9 May 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved 28 June 2022.
  8. ^ Variety Staff. "10K Projects Signs Joint Venture with Taz Taylor's Internet Money Collective". Variety. Retrieved 9 July 2022.
  9. ^ Stassen, Murray (5 June 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment to Fight Racial Injustice". Music Business Worldwide. Retrieved 9 July 2022.
  10. ^ Needham, Jack (9 February 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman and Tony Talamo Named Co-Presidents of 10k Projects". Music Business Worldwide. Retrieved 9 July 2022.
  11. ^ Buckley, Thomas (1 August 2024). "Warner Music Taps Rival CEO's Son to Lead Its Atlantic Unit". Bloomberg. Archived from the original on 3 August 2024. Retrieved 4 August 2024.
  12. ^ Ingham, Tim (1 August 2024). "Warner Music Group shake-up: Max Lousada to exit; Elliot Grainge named CEO of Atlantic Music Group, with Julie Greenwald as Chairman". Music Business Worldwide. Archived from the original on 3 August 2024. Retrieved 4 August 2024.
  13. ^ Macon, Alexandra (24 May 2024). "Sofia Richie Grainge Has Given Birth to Her First Child—And the Name Is…". Vogue.