Draft:Wirehive 100
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The Wirehive 100 Awards were an annual awards programme and league table recognising digital agencies based in the South and South East of England. Founded in 2012, the awards sought to highlight agencies outside London and to showcase what organisers described as the "digital excellence and exceptional individuals in the South".[1][2]
The awards combined a ranked "Top 100" league table of agencies with multiple judged categories. Each year the ceremony took place at a different large venue, with themes and entertainment intended to encourage networking and community among the region's agencies.
History
[edit]2012
[edit]The Wirehive 100 launched in 2012, with the inaugural awards ceremony held at Mercedes-Benz World in Weybridge, Surrey.[3] Comedian Russell Kane hosted the evening.[3] Agencies from across the southern counties attended, with Fresh Egg placing second in the league table.[4]
2013
[edit]In 2013 the ceremony moved to G Live in Guildford.[5] Agencies including Adido and Sleeping Giant Media were recognised, with Fresh Egg again ranked second in the league table.[4]
2014
[edit]The 2014 ceremony returned to Mercedes-Benz World and was hosted by comedian Paul Chowdhry.[6] Categories were expanded to reflect trends in search, content and technology.[7] Vertical Leap and Redweb were among the winners.[8]
2015
[edit]The 2015 awards were held at G Live in Guildford on 19 November 2015.[1] Reflect Digital won "Consumer Website of the Year".[1] Armadillo won "Best Email Campaign" for its work with McDonald's.[9]
2016
[edit]The 2016 awards were hosted again at Mercedes-Benz World on 13 October 2016, with Paul Chowdhry as host.[6] Broadplace won "Best Use of Search" and "Account Handler of the Year".[6] Reddico was named fastest growing agency in the South East.[10]
2017
[edit]The 2017 ceremony was held at Southampton Guildhall on 12 October 2017 with a Hollywood theme.[11] Loom Digital won "Best Use of Search".[11] Becky Simms of Reflect Digital was named "Agency Leader of the Year".[12]
2018
[edit]In 2018 the awards took place at the O2 Guildhall in Southampton on 11 October, with a 1920s speakeasy theme.[13] Ed Byrne hosted the evening.[14] ifour won both "Most Emotionally Engaging Content" and "Agency Team of the Year".[13] Broadplace won "Best Performance Marketing Campaign" and its employee Amalee Gamache won "Rising Star of the Year".[14]
2019
[edit]The 2019 awards were held at Thorpe Park on 17 October 2019 with a Venetian masquerade theme.[7] Entertainment included silhouette artists and an electric string quartet.[7] Reflect Digital won "Best Use of Search" and CEO Becky Simms won "Agency Leader of the Year".[15] Fireworx won "Brand Impact of the Year".[2]
Impact
[edit]The Wirehive 100 awards sought to provide visibility to regional agencies outside London. Agencies used their rankings and awards as marketing tools; Bozboz reported that its Wirehive placement led directly to new business, describing a "five-figure client" won "off the back of our placement in the Wirehive100 League Table".[16]
The awards also highlighted individual achievement through categories such as "Rising Star" and "Agency Leader".[12] Events were noted for elaborate production values, with organisers describing 2014 as "the biggest and best digital awards ceremony in the South".[7]
Legacy
[edit]The Wirehive 100 awards ran annually from 2012 to 2019. A 2020 edition was cancelled due to the COVID-19 pandemic, with only an online table published.[17]
In 2021 the organising company, Wirehive, was acquired by Pax8, ending the awards programme.[18]
References
[edit]- ^ a b c "Reflect Digital wins Wirehive Award". Kent Online. 20 November 2015. Retrieved 25 September 2025.
- ^ a b "Fireworx Win Brand Impact of the Year at Wirehive 100". Bizmag. 18 October 2019. Retrieved 25 September 2025.
- ^ a b "Coast Digital at the inaugural Wirehive 100". Coast Digital. 2012. Retrieved 25 September 2025.
- ^ a b "Fresh Egg celebrates 10 years in the Wirehive 100 league table". Fresh Egg. 14 October 2021. Retrieved 25 September 2025.
- ^ "Adido win Fastest Growing Agency at Wirehive 100". Adido. 2013. Retrieved 25 September 2025.
- ^ a b c "Wirehive100 Awards – A Broadplace double win!". Broadplace. 14 October 2016. Retrieved 25 September 2025.
- ^ a b c d "Fireworx Win Brand Impact of the Year at Wirehive 100". Bizmag. 2019. Retrieved 25 September 2025.
- ^ "Vertical Leap in Wirehive 100 top ten". Vertical Leap. 2014. Retrieved 25 September 2025.
- ^ "Armadillo win at Wirehive 100". Armadillo. 2017. Retrieved 25 September 2025.
- ^ "Reddico wins fastest growing agency at Wirehive 100". Reddico. 14 October 2016. Retrieved 25 September 2025.
- ^ a b "Loom Digital wins Wirehive100 award". Loom Digital. 13 October 2017. Retrieved 25 September 2025.
- ^ a b "Becky Simms wins Agency Leader of the Year". Reflect Digital. 2017. Retrieved 25 September 2025.
- ^ a b "ifour scoops double win at Wirehive 100 Awards". ifour. 15 October 2018. Retrieved 25 September 2025.
- ^ a b "Wirehive100 Awards 2018". Broadplace. 12 October 2018. Retrieved 25 September 2025.
- ^ "Reflect Digital celebrates double win at Wirehive 100". Reflect Digital. 18 October 2019. Retrieved 25 September 2025.
- ^ "Marketing and PR Excellence 2014: Bozboz, The Guardian". The Guardian. 2015. Retrieved 25 September 2025.
- ^ "Wirehive 100 2020 cancelled". South Coast Journal. 2020. Retrieved 25 September 2025.
- ^ "Pax8 acquires Wirehive". Channelweb. 2021. Retrieved 25 September 2025.