Draft:WayBeyond

WayBeyond
Company type	Private
Industry	Agricultural Technology, SaaS
Founded	Auckland, New Zealand 2016
Founder	Darryn Keiller
Headquarters	United States
Products	Crop management software
Website	https://www.waybeyond.io

Submission declined on 8 December 2025 by Rambley (talk).

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Declined by Rambley 15 days ago. Last edited by Rambley 15 days ago. Reviewer: Inform author.

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Comment: The entire "Products and Service" section is devoid of references. Rambley ^{(talk / contribs)} 23:47, 8 December 2025 (UTC)

WayBeyond is an agricultural technology (AgTech) SaaS company based in Auckland, New Zealand that develops digital agronomy and crop management solutions.

History

WayBeyond was founded in 2016 by Darryn Keiller.^[1] It was incubated as a start-up within Autogrow, a New Zealand-based farm automation and control systems company for controlled-environment agriculture. Following the strategic investment of BASF Venture Capital GmbH in 2023, WayBeyond is now a US-headquartered company.^[2]

In 2023, WayBeyond signed a partnership agreement with Centro Universitario CEICKOR in Mexico.^[3] As part of the collaboration, CEICKOR incorporated WayBeyond's "Agronomy 4.0" digital agronomy curriculum into its Protected Agriculture Engineering degree, providing students with training in the use of data insights and digital methods to support crop management and productivity.

Products and Service

WayBeyond provides cloud-based software and data-driven tools for commercial growers, breeders, and seed producers. It offers a portfolio of products that include:

FarmRoad — a digital crop management platform for protected cultivation that centralizes farm and agronomy data (climate, irrigation, pests & diseases, plant health, yield forecasting) to help growers make informed crop decisions. FarmRoad has direct integrations with weather analytics and data logging platforms, as well as an open API for third party integrations.
GrowPilot — a mobile app that provides crop risk alerts and weather-based insights for open-field growers.
FarmRoad Sensor Network — a wireless sensor network that collects real-time environmental data (temperature, relative humidity, carbon dioxide levels, barometric pressure, etc) and feeds directly into the FarmRoad platform. Optional sensors can measure soil or substrate moisture and plant temperature.
Professional Agronomy Services — a service component offering agronomic advice, support, and consulting, leveraging the company's expertise in data, artificial intelligence, and plant science.

Awards & recognition

In 2021, WayBeyond was recognised as a finalist in New Zealand's Hi-Tech Awards in the Hi-Tech Agritech Solution category for its FarmRoad solution.^[4]

In 2024, WayBeyond's FarmRoad Irrigation module was named a finalist for the Innovation Technology Award at Fruit Logistica 2024.^[5]

WayBeyond has also been featured in major media outlets such as Forbes.^[6]

References

^ Horomia, Kylie (2022-06-30). "WayBeyond: The future is now". AgriTech New Zealand. Retrieved 2025-11-20.
^ Bureau, Delhi (2023-03-15). "BASF Venture Capital GmbH invests in WayBeyond". Global Agriculture. Retrieved 2025-11-20. {{cite web}}: |last= has generic name (help)
^ "El inicio de la agronomía 4.0: El plan de estudios de WayBeyond, el primero en la industria para productores de cultivos protegidos – AgTech América" (in Spanish). Retrieved 2025-12-08.
^ "WayBeyond finalist in New Zealand high-tech awards". www.hortidaily.com. 2021-04-01. Retrieved 2025-11-20.
^ "The ten finalists for the FLIA and FLIA Technology 2025". www.fruitlogistica.com. 2025-01-07. Retrieved 2025-11-20.
^ Kite-Powell, Jennifer. "AgTech's New Era: A Data Gilded Age For Global Resilience". Forbes. Retrieved 2025-12-08.

[1] Horomia, Kylie (2022-06-30). "WayBeyond: The future is now". AgriTech New Zealand. Retrieved 2025-11-20.

[2] Bureau, Delhi (2023-03-15). "BASF Venture Capital GmbH invests in WayBeyond". Global Agriculture. Retrieved 2025-11-20. {{cite web}}: |last= has generic name (help)

[3] "El inicio de la agronomía 4.0: El plan de estudios de WayBeyond, el primero en la industria para productores de cultivos protegidos – AgTech América" (in Spanish). Retrieved 2025-12-08.

[4] "WayBeyond finalist in New Zealand high-tech awards". www.hortidaily.com. 2021-04-01. Retrieved 2025-11-20.

[5] "The ten finalists for the FLIA and FLIA Technology 2025". www.fruitlogistica.com. 2025-01-07. Retrieved 2025-11-20.

[6] Kite-Powell, Jennifer. "AgTech's New Era: A Data Gilded Age For Global Resilience". Forbes. Retrieved 2025-12-08.

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