Draft:Splitit
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Submission declined on 28 August 2025 by Padgriffin (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 22 December 2020 by SL93 (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by SL93 4 years ago.
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| Submission declined on 9 September 2020 by DGG (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DGG 5 years ago.
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| Company type | Public |
|---|---|
| Industry | Financial technology |
| Founders | Alon Feit, Gil Don |
| Headquarters | Atlanta , USA |
Area served | Global |
Key people | Nandan Sheth, CEO |
| Services | Installment payment solutions |
| Website | splitit.com |
Splitit is a financial technology company that offers installment payment services that use consumers’ existing credit cards.[1][2] The company is headquartered in Atlanta, USA, and serves merchants worldwide.[3]
History
[edit]Splitit was founded as PayItSimple by Alon Feit and Gil Don.[4] The company’s technology was covered by a United States patent, originally filed in 2007 and issued in 2012, for a "method and system for facilitating credit transactions" that allows purchases to be divided into installments on existing credit cards.[5]
The company listed on the Australian Securities Exchange (ASX) in 2019, raising A$12 million through its initial public offering.[6][7]
In 2023, Splitit received private equity backing from Motive Partners and moved to delist from the ASX.[8][9]
Products and services
[edit]Merchants can integrate Splitit’s installment payment system at checkout in both online and physical stores.[10][11][12] A white-label version of the platform allows merchants to present installment payments under their own branding.[13][14] In 2025, Splitit added support for Samsung Pay, extending its installment options to mobile wallet transactions.[15]
- ^ "How Splitit helps retailers make more money by offering customers installment payments". Forbes. 9 February 2019. Retrieved 28 August 2025.
- ^ "Splitit: why this payments company is dividing the market". Australian Financial Review. 14 March 2019. Retrieved 28 August 2025.
- ^ "Israeli-Founded Splitit Moves Global Base to Atlanta's 'Transaction Alley'". Global Atlanta. 8 August 2022. Retrieved 29 August 2025.
- ^ "Splitit makes a splash in Sydney". Globes. 4 November 2019. Retrieved 29 August 2025.
- ^ "Method and system for facilitating credit transactions". Google Patents. United States Patent and Trademark Office. 16 October 2012. Retrieved 28 August 2025.
- ^ "Splitit: why this payments company is dividing the market". Australian Financial Review. 14 March 2019. Retrieved 28 August 2025.
- ^ "Instalment payments here to stay: Splitit chief". The Sydney Morning Herald. 30 January 2019. Retrieved 28 August 2025.
- ^ "Stricken Splitit sale deal". Banking Day. 9 August 2023. Retrieved 28 August 2025.
- ^ "BNPL vendor Splitit moves to go private in exchange for fresh funds". TechCrunch. 16 August 2023. Retrieved 28 August 2025.
- ^ "Splitit Payments Takes Private Equity Backing in Pursuit of Large Merchants, CEO Says". The Wall Street Journal. 16 August 2023. Retrieved 28 August 2025.
- ^ "Why buy now, pay later services like Splitit are focusing on physical retail". Modern Retail. 12 October 2021. Retrieved 28 August 2025.
- ^ "Splitit launches embedded installment payment app for Shopify". Women’s Wear Daily. 8 June 2023. Retrieved 28 August 2025.
- ^ "Splitit's Move to Drop Branding Cuts Customer Acquisition Costs, CEO Says". The Wall Street Journal. 29 April 2022. Retrieved 29 August 2025.
- ^ "Why BNPL provider Splitit launched a white-label service". Modern Retail. 22 November 2022. Retrieved 28 August 2025.
- ^ "Splitit adds BNPL option to Samsung Pay". American Banker. 13 August 2025. Retrieved 28 August 2025.
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