Draft:Refreshi

Submission declined on 4 August 2025 by DoubleGrazing (talk).

This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by DoubleGrazing 21 days ago. Last edited by DoubleGrazing 21 days ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Comment: See WP:REFB for advice on referencing.
That 'News & Articles' section needs to go. You may be able to cite those items as references instead. DoubleGrazing (talk) 10:39, 4 August 2025 (UTC)

Refreshi

Refreshi is a South African technology company focused on reducing food waste by connecting consumers with surplus meals from local restaurants, grocers, and food vendors at discounted prices.

Through its mobile app (available to download on both Apple and Android devices), Refreshi enables users to purchase "surprise bags" filled with unsold food items that would otherwise go to waste. The platform aims to tackle food insecurity, reduce environmental impact, and support food businesses in managing surplus stock more sustainably.

The company is headquartered in Cape Town and has rapidly expanded from Stellenbosch to other cities including Johannesburg, Durban, and Pretoria.

Background & History

Founded by Jakob Holbak, Gregory Whitfield (Dineplan founder), and Martin Rose (Dineplan founder), Refreshi originated from the need to address South Africa’s significant food waste and food insecurity issues. It began its operations in Stellenbosch, Western Cape, leveraging the local student population and community openness to tech innovation as its initial market.

The startup connects unsold food at the end of the day with consumers through an app, turning surplus food into a valuable resource and savings for customers.

Starting with partnerships with coffee shops, bakeries, restaurants, and supermarkets, Refreshi has grown to include a significant number of stores around Cape Town and is expanding nationally. The platform has saved thousands of meals within months of operation, proving its concept in a traditionally conservative market.

The name Refreshi represents the company’s mission to "refresh" and "revive" surplus food through a tech-driven solution, and "reduce" the amount of good food going to waste.

Find out more about Refreshi here.

Goals & Objectives

Refreshi’s core mission is to eliminate surplus food going to waste in South Africa by creating a marketplace that benefits food vendors, consumers, and the environment. The platform supports:

Reducing edible surplus food unsold by stores going to waste by connecting surplus food with consumers.
Providing affordable, quality meals to consumers and communities facing food insecurity, or those wanting to score a good deal.
Enhancing revenue opportunities for food-related businesses at the end of the day, and assist in recovering funds that would otherwise be lost.
Promoting sustainability by reducing the environmental impact caused by food waste, and educate consumers on how to make a positive difference.

Ultimately, Refreshi aims to save millions of meals annually and foster a cultural shift that values food sustainability and social impact.