Draft:Pets4Homes
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Submission declined on 21 November 2025 by Niafied (talk).
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| Submission declined on 21 November 2025 by Niafied (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Niafied 3 days ago.
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| Submission declined on 19 November 2025 by Pythoncoder (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Declined by Pythoncoder 4 days ago.
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Draft:Pets4Homes
[edit]
Type of site | Online classifieds / marketplace |
|---|---|
| Available in | English |
| Headquarters | United Kingdom |
| Owner | Pet Media Group |
| URL | https://www.pets4homes.co.uk |
| Commercial | Yes |
| Launched | 2005 |
Pets4Homes is largest dedicated pet-classifieds platform in the United Kingdom.[1] It lists companion animals for sale or adoption and provides breed profiles and pet-care information.
History
[edit]Pets4Homes launched in 2005.[2] In May 2016, a Pets4Homes representative appeared before the Environment, Food and Rural Affairs Sub-Committee of the UK Parliament during an evidence session discussing online sales of pets and challanges around enforcement of the Animal Welfare Act 2006. [3]
In August 2019, Pets4Homes was acquired by Pet Media Group, a Swedish operator of online pet and equestrian marketplaces.[2][4] Pet Media Group later expanded through acquisitions including Italy’s AnnunciAnimali (2021), the Netherlands’ Puppyplaats (2021), and the Spanish platform MundoAnimalia (2022–23).[5][6][7]
Platform and features
[edit]The site lists companion animals such as dogs, cats, rabbits, birds and reptiles for sale or adoption in the UK, and it publishes breed information and general pet-care articles.[8] Licensed breeders can create their own profile on the site that is surfaced in a breed and geography-based breeder directory. [9]
The platform publishes data on listing activity, pricing and demand trends. This information has been cited in reporting on shifts in the UK pet market, including increased online interest in puppies during the COVID-19 pandemic,[10][11] as well as breed-specific price changes, such as rising average costs for English Bulldogs.[12][13]
In 2020, Pets4Homes launched a protected deposit and escrow feature intended to reduce fraud in remote transactions.[14] The company later introduced a broader payments and buyer-protection system known as “Pet Payments”.[15]
In 2022, Pets4Homes introduced optional identity verification for sellers using third-party identity-checking technology.[16]
Welfare and standards
[edit]Pets4Homes moderates listings, restricts certain categories, and aligns its rules with the Pet Advertising Advisory Group (PAAG) minimum standards.[17] Pets4Homes has been referenced in discussions about the risks associated with buying pets online, including advice urging prospective owners to follow safety checks when sourcing animals.[18][19] In 2023 several UK online marketplaces, including Pets4Homes, committed to updated best-practice standards for pet advertising.[20][21]
Public and policy engagement
[edit]The role of online platforms in pet sales has been examined by the UK Parliament. In 2016, Pets4Homes participated in an evidence session on the sale of domestic animals.[3] Subsequent committee reports and government responses have continued to consider pet sales, welfare regulations, and enforcement issues.[22]
Ownership
[edit]Pets4Homes is operated by Pet Media Group, a Stockholm-based company founded in 2018 that develops and acquires online pet and equestrian marketplaces. The company has received investment from firms including Verdane, Otiva and Back in Black.[2][23]
See also
[edit]References
[edit]- ^ "Top Pets Websites Ranking in United Kingdom". Similarweb.
- ^ a b c "Hästnet acquires UK's largest market for pets, Pets4Homes, and welcomes new investors". Verdane. 4 September 2019. Retrieved 13 November 2025.
- ^ a b "Pets4Homes and Gumtree questioned on pet sales". UK Parliament. 24 May 2016. Retrieved 13 November 2025.
- ^ "Pet Media Sold To Hästnet". Initium Corporate Finance. 4 September 2019. Retrieved 13 November 2025.
- ^ "Exclusive: Pet Media Group buys Italian rival". Sifted. 9 February 2021. Retrieved 13 November 2025.
- ^ "Pet Media Group acquired Puppyplaats from the Netherlands". Nordic 9. 11 May 2021. Retrieved 13 November 2025.
- ^ "Andersen advises Pet Media Group on the acquisition of MundoAnimalia". Andersen (Spain). 2 February 2023. Retrieved 13 November 2025.
- ^ "About Pets4Homes". Pets4Homes. Pet Media Group. Retrieved 13 November 2025.
- ^ "Breeder Directory". Pets4Homes.
- ^ Jones, Jonathan (2 July 2020). "Pet prices soar in lockdown as people clamour for companionship". The Daily Telegraph. Retrieved 13 November 2025.
- ^ "Fraudsters and thieves are cashing in on the pandemic puppy boom". Wired. 28 January 2021. Retrieved 21 November 2025.
- ^ "British bulldog becomes the country's most expensive breed". The Times. 20 May 2025. Retrieved 13 November 2025.
- ^ "'Status symbol' dog becomes the UK's most expensive breed". The Independent. 21 May 2025. Retrieved 21 November 2025.
- ^ "Pet-selling site launches secure deposit scheme". Pet Business World. 10 August 2020. Retrieved 13 November 2025.
- ^ "I used the old deposit system – what is different with Pet Payments?". Pets4Homes Support. Retrieved 13 November 2025.
- ^ "Pets4Homes enhances ID checks for pet sellers". Pet Business World. 7 October 2022. Retrieved 13 November 2025.
- ^ "Which animals may not be advertised?". Pets4Homes Support. Retrieved 13 November 2025.
- ^ "RSPCA urges caution over buying puppies online after spate of deaths". The Guardian. 30 January 2020. Retrieved 21 November 2025.
- ^ "Don't get petfished like Poppy's owner". British Veterinary Association. 14 October 2020. Retrieved 21 November 2025.
- ^ "Vets welcome commitment from leading UK online marketplaces to new pet advertising standards". British Veterinary Association. 30 June 2023. Retrieved 13 November 2025.
- ^ "New standards for pet advertising come out". Vet Times. 29 June 2023. Retrieved 13 November 2025.
- ^ "Pet welfare and abuse (HC 161, 2023–24)". Environment, Food and Rural Affairs Committee. 5 April 2024. Retrieved 13 November 2025.
- ^ "Our story". Pet Media Group. Retrieved 13 November 2025.
External links
[edit]Category:Online marketplaces of the United Kingdom Category:Animal rehoming organisations Category:Internet properties established in 2005 Category:British websites
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