Draft:OneGTM
| Submission declined on 10 June 2025 by CoconutOctopus (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. RamiRinot (talk) 16:12, 10 June 2025 (UTC)
OneGTM is a cloud-based go-to-market (GTM) software platform developed for business-to-business (B2B) organizations. It provides tools for strategic planning, marketing execution, sales alignment, and performance tracking, with a focus on improving coordination across cross-functional teams involved in launching and promoting products.
History
OneGTM was launched in 2025 to address a common challenge in B2B enterprises: fragmentation in go-to-market activities across product, marketing, and sales teams. The platform was developed to provide a single system for managing initiatives, programs, and performance metrics within one interface. It is built on the Bubble.io no-code development platform.
Features
OneGTM includes several core modules: • GTM Planning: Supports the creation of structured go-to-market plans, including initiatives, programs, and associated tasks and objectives. • Content and Messaging Tools: Enables the development and storage of product messaging, brand assets, customer personas, and positioning statements. • AI-Powered Assistant: Utilizes generative AI to assist with tasks such as writing product descriptions, blog posts, press releases, and campaign messaging, based on structured product data. • Social and Influencer Tools: Includes features for managing social media posts, analyst relations, and influencer outreach. • Budgeting Module: Allows users to create and manage marketing budgets, track expenses, and link financial planning to individual initiatives. • OKRs and KPIs: Offers support for tracking objectives and key results, tying performance data to ongoing GTM programs. • Vendor and Partner Management: Provides tools to manage relationships with external agencies and service providers.
Technology
OneGTM is delivered as a Software-as-a-Service (SaaS) product. It integrates with third-party tools such as OpenAI for natural language processing and content generation, Stripe for billing, and SendGrid for email distribution. The platform also includes API connectivity for data sharing and automation.
Its AI features are powered by OpenAI’s GPT models, including the GPT-4o family, using the responses endpoint for structured output. It supports function calling and document-based question answering within the app interface.
Use and Adoption
OneGTM is used by product marketing managers, sales enablement teams, and marketing leaders in mid-sized to enterprise-level B2B companies. It is positioned as a centralized workspace to coordinate product launches, manage content, and align GTM execution with business goals.
As of 2025, public user numbers and adoption statistics have not been independently reported.
See Also • Go-to-market strategy • Product marketing • SaaS platforms • Marketing automation
External Links • Official website
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