Draft:OnAudience
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| Submission declined on 30 September 2025 by Bonadea (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.
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This draft has been resubmitted and is currently awaiting re-review. |  |
Comment: Too much jargon making the draft difficult to read and understand, and no real claim to notability. bonadea contributions talk 12:33, 30 September 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Marketing technology, Advertising technology, Data services |
| Founded | 2016 |
| Headquarters | London, United Kingdom |
Area served | Worldwide |
| Products | Audience Data, Raw Data, AI Audiences |
| Services | Data-driven audience targeting, Custom segments, Big data analysis |
| Website | onaudience.com |
OnAudience is a company that provides audience data for digital advertising. It is headquartered in London, United Kingdom[1]. The company collects and structures information from desktop, mobile, and connected TV devices[2]. This data is used by advertisers and agencies to define and reach specific audience groups in online campaigns within programmatic advertising platforms.
History
[edit]OnAudience was founded in 2016[3]. The company focused on collecting user data and building profiles to support targeted online advertising. Over time, it expanded its database, amassing over 50 billion user profiles, making it one of the largest audience data providers globally[4].
The company published industry reports on digital marketing and data trends. In 2017, it reported that U.S. publishers lost over $15.8 billion annually due to ad blocking[5]. In 2020, OnAudience estimated the global data market to be worth $41 billion[6]. Following the COVID-19 lockdowns in Europe, the company analyzed over 824 million connected devices across France, Spain, Germany, Poland, Italy, and the United Kingdom to report on mobility patterns during the pandemic[7].
In 2025, the company launched AI Audiences, an artificial intelligence tool designed to automatically create custom audience segments for targeting online advertising campaigns[8].
Products and services
[edit]OnAudience’s services include:
- Audience Data: OnAudience offers audience segments based on online activity collected from internet-connected devices[9]. The segments are categorized according to standards defined by the Interactive Advertising Bureau (IAB) and cover areas such as demographics, interests, and behaviors[10]. They are used in advertising campaigns and are available through international platforms including The Trade Desk, LiveRamp, and PubMatic.
- AI Audiences: This tool uses artificial intelligence to generate custom audience segments based on campaign requirements[11]. It is designed to simplify the process of creating target groups for online advertising.
- Raw Data: OnAudience also provides access to anonymized data collected from internet-connected devices, including information such as timestamps, languages, and visited URLs[12][13]. These datasets can be used by data science teams to build custom segments, study user behavior, and develop insights for different industries.
Locations
[edit]OnAudience is headquartered in London, United Kingdom[14]. Its operations span more than 200 markets globally.
References
[edit]- ^ PressBox, ExchangeWire. "OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers - ExchangeWire.com". Retrieved 2025-09-30.
- ^ "OnAudience - Pricing, Reviews, Data & APIs | Datarade". datarade.ai. Retrieved 2025-09-30.
- ^ "OnAudience LTD".
- ^ PressBox, ExchangeWire. "OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers - ExchangeWire.com". Retrieved 2025-09-30.
- ^ Ghosh, Sudipto (2017-10-23). "OnAudience Report Finds US Publishers Lose over $15.8 Billion Revenue Annually Due to Ad Blocking". MarTech Series. Retrieved 2025-09-30.
- ^ PressBox, ExchangeWire. "Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals - ExchangeWire.com". Retrieved 2025-09-30.
- ^ PressBox, ExchangeWire. "Europe in Isolation: a New OnAudience.com Mobility Report - ExchangeWire.com". Retrieved 2025-09-30.
- ^ News, I. S. B. (2025-03-17). "Grupa Cloud Technologies wprowadziła na rynek narzędzie AI do analizy danych". StockWatch.pl | Giełdowy i finansowy serwis informacyjny. Retrieved 2025-09-30.
{{cite web}}:|last=has generic name (help) - ^ "OnAudience - Pricing, Reviews, Data & APIs | Datarade". datarade.ai. Retrieved 2025-09-30.
- ^ "IAB Tech Lab Audience Taxonomy". IAB Tech Lab. Retrieved 2025-10-02.
- ^ News, I. S. B. (2025-03-17). "Grupa Cloud Technologies wprowadziła na rynek narzędzie AI do analizy danych". StockWatch.pl | Giełdowy i finansowy serwis informacyjny. Retrieved 2025-09-30.
{{cite web}}:|last=has generic name (help) - ^ "OnAudience - User Behavior Data Stream (Raw Data Feeds) | Datarade". datarade.ai. Retrieved 2025-09-30.
- ^ PressBox, ExchangeWire. "OnAudience.com Introduces Mobile App Data Stream - ExchangeWire.com". Retrieved 2025-09-30.
- ^ PressBox, ExchangeWire. "Europe in Isolation: a New OnAudience.com Mobility Report - ExchangeWire.com". Retrieved 2025-09-30.
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